Fuel Your Hustle Radio The Playbook For The Modern Entrepreneur

Charlie ‘The Spaniard’ Brenneman has fought his way to greatness!  He’s lived a life of motivation and determination, giving it his all in everything from teaching to being a professional UFC fighter.  He sits down with Luke today to talk about preparation, self-actualization and success, and being ‘Driven’ in all areas of your life. 

Charlie’s Journey

Grew up completely immersed in the sport of wrestling-his parents dedicated everything to him and his siblings being successful in the ring.

Pursued his undergrad in Education, becoming a Spanish teacher, and finished his wrestling career at 23 years old.

It wasn’t long after that that he needed a new purpose. He is addicted to excellence and wanted to do something he was passionate about.

Charlie dove completely head-first into training for the UFC, sacrificing everything, which at one point even jeopardized his relationship with his wife (then-girlfriend). 

His dedication led to success in the UFC, and today he’s a motivational speaker and author of his autobiography, ‘Driven’.

Brandon Lucero, founder of ‘Sold with Video’, rocks video!  From a part-time website building entrepreneur to a leading video producer, Brandon has built a successful business for everything from his own product launches to local businesses needing video shorts.  He chats with Luke today about real-life, hands-on tips and best practices you can use when thinking about starting your own video series and webinars and how to turn your profit into passion!

Brandon’s Journey to Video Genius

After college, he started working for a lower-end video production company. 

During that time, he was building websites on the side for extra money, and as that company was failing, YouTube videos had just started appearing on Google. 

Applying SEO and other principles of websites, he realized those same concepts could work for video.

He went out on his own, working from his in-laws’ house, and it would be about 2 years before it all came together successfully.   

Selling His Way to Success

He has sold over $700K in digital products over the last year, mostly via YouTube video.

He approaches selling with 2 different strategies: 

Evergreen/Autopilot lead generation for introductory products

Launch for higher-end products a few times per year

While they are selling their lower-end products, they are building a list for when they do their launches.

He also utilizes Facebook paid advertising and retargeting advertising as well to make sure they are reaching every available online space.

Download Brandon's Video Marketing 101 Guide Here

Where You Can Find Brandon

His website:  www.soldwithvideo.com     

His YouTube:    www.youtube.com/soldwithvideo

Instagram and Periscope:  @brandonmlucero

Hustle To Greatness Podcast-Episode 17

Bruce Buffer is a serious powerhouse!  From a 19-year old business owner to a major sports personality, Bruce has done it all.  He sits down with Luke today to talk about his journey, how persistence and passion drives him, and some real-life tips from the fighting world that you can use in business.   

 

Bruce’s Bio

Bruce has been THE voice behind the UFC for the last 20 years.

He is a super entrepreneur, starting companies as early as his high-school years.

He is a business marketing and branding genius as well as a motivational speaker.

He’s also the 8th best Celebrity Poker Player in the world, a podcast host, an author, and he just performed his first in-person wedding ceremony!

 

His Journey

In college, a successful sales manager stint led him to form his own company.

Although he was sued by his former employer, he benefitted when he negotiated a return with a bigger salary, more commission and an ownership stake.

From that point forward, he dibble-dabbled in several industries, and owned several more companies, but he was still seeking that enterprise that he could be passionate about.

A turn of fate came when he and his father discovered Michael Buffer, boxing’s most popular announcer, was his brother, and they became close friends.

and was doing financially fantastic, when he and his father rekindled a relationship with Michael Buffer, his brother.

While attending the Evander/Holyfield fight with Michael in 1992, Bruce had an epiphany about branding and trademarking ‘Let’s Get Ready to Rumble’.

Inspired by Pat Riley of the LA Lakers, Bruce was so passionate about his ideas for building an empire based on that tag-line, that he sold all of his existing companies and went full-steam ahead.

As of today, that venture has sold more than $400 million in toys, games and other merchandise worldwide.

 

The Man in ‘The Octagon’

Bruce let Michael know that he wanted to be a sports announcer too and they agreed he wouldn’t do boxing.  He stayed in the industry, attending trade shows, etc., confident that something would come along.

In 1993, UFC did come along and he got his brother a 3-fight deal, but Michael had to discontinue due to contractual obligations with WWE/WCW.

He persisted with UFC, telling them they still needed a ‘Buffer’ in the arena but it fell on deaf ears until he got a role as the UFC announcer on an episode of ‘Friends’.

Bruce took that to the table, the biggest plug UFC had ever gotten, and insisted on a decision or he’d walk away completely.  It worked!

 

Success Basically Comes Down To: 

Pursuing Your Dreams, Focusing, Writing Down Your Goals, Going for It and Believing in Yourself and Making it Happen.

Bruce approaches everything he wants to go after with this same strategy.

In life, we are all created equal.  It’s about the path that we choose.

Whatever you want to do in life, do it and be the best at it.  That’s what separates you from the rest of the players.

 

Mental Toughness and Tenacity are the Same Across the Board

The mental toughness, persistence and self-development you learn in any kind of fighting or game can be applied to business.

When someone is facing you down, across the field or across the table, you have a decision to make.

You either go for it or you back off.  If you get hit,  you dust yourself off and get back in the fight.

It’s learning when to be offensive or defensive, thinking 3 moves ahead and anticipating your opponent.

 

Advice to His Younger Self

Patience is key in everything that you do.

Always approach business unemotionally.

Take a step back from yourself and look at everything objectively.

 

Where You Can Find Bruce

His website:  www.brucebuffer.com

His book:  It's Time!: My 360-Degree View of the UFC

For our first episode for 2016 we welcome back the Legendary Ken Varga. In Ken's career as an entrepreneur, he has created over 35 profitable businesses and has acquired over 6 million recurring customers. He has even owned his own bank! In this conversation he breaks down his Lead Generation & Authority Building Strategies along with other cool things that we can implement right away.

“After speaking with Ken for only 14 minutes, I knew I was talking to an expert at starting an insurance business (or any business, for that matter) from scratch and then taking it to the million-dollar mark in record time.”  – Brian Tracy, Expert Author & Legendary Speaker

Ken is a true hustler that has business experience in many generations going back to 1967. He is also very modern in his practice and can give some millennials a run for their money when it comes to online marketing.

 

In This Episode You Will Learn:

– Client attraction tactics that Ken would do if he had to do it all over again

– Lead Generation Strategies that Ken still uses to get the attention of his target customers using Linkedin

– How to turn a lead into a client

– Authority building strategies and much more detailed steps

 

Links Mentioned in the Show:

- www.kenvarga.com

- http://www.buildyourbusinessfast.com ($20 Business Coaching)

- http://kenvarga.com/nj.html (Free Ebook)

- http://www.linkedin.com/groups?gid=4531439&trk=myg_ugrp_ovr  (Business Marketing LinkedIn Group)[/vc_column_text][/vc_column][/vc_row]

 

Grab Ken's Lead Generation Strategies Cheatsheet  By Clicking the Yellow Button!

Click Here to Grab the Cheatsheet

Crucial Things I have Learned Podcasting (It's not what you think) & The Big Things to Look Out for in 2016 (Big Things)

The year  coming to and end and since I haven't posted anything in the past month (Due to building the foundation of the Hustle to Greatness Show & Course Creation), I thought I would do my first Solo Session recapping what I have learned in my podcasting journey and updates on the big things poppin in 2016 :) Have a listen and get ready to join me on what my journey awaits in 2016. Back in full effect!

I wish you and your loved ones a blessed 2016 to keep striving and hustling for GREATNESS!

Your buddy,

Luc Sisombath aka Luc S

Amanda Goldman-Petri on technology obsessions, overcoming fears, and creating businesses that leverage time

 

Amanda utilized her tech obsession to escape from a troubled early life, and after a true near-death experience, dove into social media marketing and created a business earning $10k per month by the time she was 22. Listen to this episode to hear Amanda’s stories and strategies in detail.

 

A snippet from Amanda’s website:

Amanda Goldman-Petri is a marketing and technology super nerd (seriously… her obsession with Infusionsoft and WordPress is unreal)! Major media outlets such as NBC, CBS, ABC, FOX, Small Business Trendsetters, Worth Magazine, International Business Times (and more) have featured Amanda as a young entrepreneur and marketing expert to watch, and the best damn virtual assistant in the industry.

 

Tips for overcoming fears from an introvert. As a self-proclaimed introvert, Amanda explains that it’s important to break out and tackle the introvert’s fear of things like creating personal videos and public speaking. Small steps are the key in both crushing fears and creating business. One step at a time!

 

Creating a 6-figure business in 4 months. It is possible! You’ll have to listen to the show to hear Amanda’s steps in detail, but here’s a sneak preview. Building a list is huge! Don’t underestimate the power of having a solid emailing list.

 

Selected Links from the Show:

Amanda’s website, “Coach With Amanda”

7 Days and Nerdy Ways to Get One New Client This Week

 

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social buttons you see to the left of the post. Also, please leave an honest review for The Hustle to Greatness Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. Until next time!

 

Music by Phil from WiNstrumentals

Audio Editing & Show Notes by Podcast Masters

Luis Congdon on Building Relationships, Connecting Digitally, and Creating Real Value

 

A snippet from Luis’ website:

My work comes out of a passion to help others avoid the pains I went through. When we lose love, it’s like a part of us dies—and that pain can cut deeper than any wound. When we have unhealthy patterns in our relationship, it’s as if we’ve put a kink in our ability to tap fully into the love available. That’s why I do this—to help couples, their kids, and everyone who is impacted when love doesn’t seem like it’s enough. It’s my speciality to help couples end negative cycles, and find new ones that work.

Love can be simple. It just takes the right insights, coaching, and methods to avoid the pitfalls that come with being in a relationship.

 

How does love transfer into a business sense?

Businesses are about building relationships. There is an exchange between two people, building a relationship between one another that is sustainable and has longevity.

 

“My net worth is in my network.”

 

Blogs vs. Podcasts

Blogs can be an effective medium for networking, but they’re lacking one thing: connection. Podcasts make it easy to forge a personal connection with your guest. When you interview someone, you’re able to ask questions, chat back and forth, and get personal with your guest. And as a bonus, when you ask someone to be on your podcast, it makes it extremely easy for them. All they have to do is talk, and you do the rest.

 

Just how do you make money podcasting?

You’ll have to listen to my chat with Luis to learn more! One hint: a podcast is an arm of your business; it’s not the business.

 

Luis’ formula for networking:

Write an email directly to a big player in a specific industry, asking for help

“Hey person! I really loved your product about this and that; it really connected with me on this level…

…I’m working on starting a business about product x or service y, and I’d love to include you. If you’re interested, I’d be happy to arrange my schedule to make things work for you. Please let me know.”

Make it sound easy for them to join in

Make it sound valuable for them

 

Action Step to Make Connections:

Head to Facebook, and search for a keyword of an industry you want to get involved in or a profession you want to practice

Filter your search by groups, and seek out groups that are active and full of people to connect with

Then, simply request to connect

Once you’re in, go to work! Stay active in your groups, provide value to other members, and actively engage in conversations

 

Selected Links from the Show:

Click here for Luis’ formula for effective networking emails

Ecamm for Skype (Mac), Pamela for Skype (PC)

The Cult of Copy on Facebook

Digital Marketer

Luis’ podcast Thriving Launch Podcast

 

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social buttons you see to the left of the post. Also, please leave an honest review for The Hustle to Greatness Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. Until next time!

After some time in deliberation and soul-searching, along with the prompting and encouragement of many, I have decided to charge ahead with wellness, weight loss coaching, personal training, stress management and life coaching. Also as a person who has shed close to 60 lbs himself, I feel as though I can be sympathetic and helpful to those who are taking the same journey. I enjoy helping others to see and get the best from themselves. My philosophy is simply Motivation, Moderation and Movement. As a Marine-veteran, and someone with 18+ years of management experience, I have had the opportunity to witness, observe and experience methods of obtaining and inspiring achievement, many through trial and error, many wrought from frustration. My approach is just simply apply Godly-wisdom, tried and true methods of dealing with people who come form different frames of reference and backgrounds and insight from an unbiased angle as well as helping people see the best in themselves.

 

Three Truths that Coach Ed lives by day-to-day:

Life is not fair – make peace with that fact

Everything is temporary. Everything. Nothing lasts forever.

Don’t give up!

 

Show Notes:

Introduction [0:35]

Interview Starts at [04:09]

Ed’s background and experiences [04:31]

Working with students at the university and finding his purpose [07:56]

“You don’t want to die with your music still in you.”

Understanding your purpose in life, and why you shouldn’t wait to act on them [09:54]

Your purpose in life is to help someone else [11:06]

How experience in the Marine Corps strengthens your character [11:48]

Why you may not realize or recognize your motivation or skills [14:10]

Strategies for discovering your purpose and finding your drive [16:37]

Journaling and why it’s important [18:26]

Why your goals need to be definitive [20:32]

The details and dedication that separate the top performers from the average Joes [21:20]

“The greatness is in the details.”

Looking behind successful people to see the struggle along the way [24:30]

Why failure is an option, and is necessary for success [24:50]

“’What if’ is a deadly question.”

How to manage fear and stress [26:25]

“The Success Principles” and why rejection is not a loss [28:00]

“No matter how many no’s you get, you only need one yes.” [30:33]

Finding hope and support in a world of haters and stress [34:07]

People fail all the time. Don’t let it breed regret.

“Don’t reinvent the wheel; but if you can make it roll better, have at it.”

Be careful about internalizing negativity from your peers [50:10]

“Your history doesn’t have to dictate your destiny.”

Training yourself to re-think success and change your mentality [52:52]

 

Selected Links from the Show:

The Success Principles by Jack Canfield

Live Forward

Coach Ed on Instagram

Coach Ed on Twitter

 

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social buttons you see to the left of the post. Also, please leave an honest review for The Hustle to Greatness Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. Until next time!

About Adrienne 

A high performance Success Strategist, Speaker, Money Mentor, and passionate dog-mom, Adrienne Dorison teaches high achieving entrepreneurs to create the habit of success so that they can achieve their goals and find their personal freedom and fulfillment. Adrienne teaches her clients how to overcome the blocks that hold them back, helps them identify what they REALLY want in life, and shows them how to leverage their strengths so that their success and freedom becomes inevitable. Overcoming her own challenges, she developed her own strategy for success; competing as a USA National Triathlete, ditching over $45,000 in student debt in less than 6 months, quitting her prestigious (yet passionless) corporate day job for a life of entrepreneurship, and being a dog-mom to not one, but two of the sweetest pups ever.  Adrienne can be found at www.adriennedorison.com and at her free private Facebook community of high achievers - Society of Self-Mastery.

Click Here to Grab Adrienne's 5 Step Formula She Used to Wipe Out $45k in Debt Within 6 Months

I believe...

- In taking consistent daily action

- That being fully aligned with your values and vision creates fulfillment

- That overcoming mediocrity is available to anyone willing to believe it and do the work

- My dog, Church E. Bear (see photos) taught me how to love

 

I wish...

- I knew what my dog was thinking all the time…

- That everyone gave 10% of their income to someone or something that needed it more

- That more people had the balls to live the life they really desire.

 

I’m an expert at...

- manifesting the life I desire

- gracefully articulating the truth without having people hate me

- waking up really early with a smile on my face

- mastering mySELF so that I can achieve my goals, and teaching others to do the same.

 

Show Notes:

Adrienne’s background & experience (2:30)

“You don’t need a business degree to run a business.”

Blogging and building her personal page through her passions (4:30)

On being the only female in the office and “glass ceilings” (7:15)

Didn’t want to spend 10+ years to advance the corporate ladder to a job she didn’t really enjoy

Killing $45,000 of student loan debt in 6 months (10:00)

Starting her side business from a blog into a full training course & coaching (24:20)

Online dog-sitting gigs (27:10)

“What do you love to do, and how can you be profitable doing that?

Target your strengths and monetize them (28:00)

Keeping a positive mindset while purging debt (30:13)

“The results that you want are a product of changing your daily habits.”

“Your debt doesn’t define you.”

Ask yourself “why” seven times (like a little kid)to get the root of what you want (33:40)

Figure out and write down what’s stopping you from saving – tap into your subconscious and find your mental blocks (34:50)

Athletics, the mindset of a champion, and how to run your business like an athlete (38:40)

“Not everything feels good all the time, but you still have to do it.”

Daily routines while building a side business with a day job (45:40)

How to stay energized when you’re super busy (52:35)

3 First steps for starting your side business (57:40)

Selected Links from the Show:

Adrienne’s website

Zero-based budget by Dave Ramsey

Dog sitting online at Dog Vaca.com & rover.com

Society Of Self Mastery on Facebook

Free Webinar on paying off debt 

 

Click Here to Grab Adrienne's 5 Step Formula She Used to Wipe Out $45k in Debt Within 6 Months

 

Thanks for Listening!

 

Thanks so much for joining us again this week. Have

some feedback you’d like to share?

Leave a note in the comment section below! If you enjoyed this episode, please

share it using the social buttons you see to the left of the post. Also, please leave an honest review for The Hustle to Greatness Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the ran kings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show

I had the honor of having one of my favorite fighters on the show - MMA Legend and UFC Hall of Famer Bas Rutten. He gave a lot of great insight on what it takes to be a champion in the cage and in life. A man of many hustles, you can find Bas in the Hollywood comedy Here Comes the Boom with Kevin James, on commercials promoting his Body Action System (a suped up durable training device), or hosting his show,  Inside MMA on Friday nights (check it out on Mark Cuban's tv network AXS TV). While juggling all of this, Bas is also the colorful commentator of the World Series of Fighting (MMA Promotion) and trains his students at his new MMA gym - Elite MMA two nights a week out in Westlake Village. (elitemmagym.com)

Hope you guys enjoy this episode as much as I did! Let me know by commenting below!

 

IN THIS EPISODE, WE DISCUSS:

– How Bas got into fighting and his fight career

– What it takes to become a champion in life

– His daily morning routine to set his day up for success

– The mindset of a champion and how he juggles all the hustles in his life

 

 

 

Links Mentioned in the Show:

Everything you need to learn more about Bas:

http://www.basrutten.com/

https://www.facebook.com/BasRutten

https://twitter.com/basruttenmma

 http://o2trainerblog.com/

 

 

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social buttons you see to the left of the post. Also, please leave an honest review for The Hustle to Greatness Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. A big thank-you to Bas for dropping a lot of knowledge. Until next time!

Music Credit: Phil from WiNstrumentals

Audio Editing & Mixing by Podcast Masters

Click Here to Download Hustle 101: Your Guide to Creating an Online Passion Business to take control of your own life!

HUSTLE 101: The Clear-Cut Guide to Starting Your Online Passion Business