In this episode of Fuel Your Marketing, Arti Sharma speaks with Esther Hall, Head of Marketing at Stäubli, about what it really takes to thrive in B2B industrial marketing, where sales cycles are long, global, and built on trust.

What you’ll learn in this episode:

-Why educational content is the foundation of strategy in manufacturing

-How to build brand trust in a slow-moving pipeline

-Adapting messaging for global markets and regional cultures

-How AI is changing how buyers gather information

-Why solving the right pain point is everything

-Actionable ways to leverage customer feedback in strategy

💡 This conversation is a must-watch for B2B marketers, manufacturing leaders, and CMOs navigating complex, technical industries.

🔔 Subscribe for more B2B insights from industry leaders!

Important Links and Resources:

Book a strategy call: https://measuremarketing.com/book-a-s...

Meet the team: https://measuremarketing.com/about-us/

Free Revenue Readiness Assessment - https://tinyurl.com/Revenue-Readiness...

Why Brand Alignment Is Non-Negotiable in B2B Manufacturing’s New Demand Era: https://measuremarketing.com/why-bran...

#B2BMarketing #ManufacturingMarketing #IndustrialMarketing #BrandBuilding #DemandGeneration #marketingpodcast #marketingadvice

How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing, Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned, allergen-free snack company that’s making big waves in CPG.

 

💡 Megan reveals how Rawcology is scaling through:

• Authentic storytelling & community-first strategy
• Creating emotional connection in the age of AI
• Leveraging influencer marketing & organic content
• Data-driven decisions & feedback loops for growth
• Getting customer reviews that actually convert
• Focusing on what works, instead of chasing every trend

 

Whether you're a founder, CPG marketer, or brand builder, this episode will inspire you to think big, stay focused, and grow with intention.

 

🔔 Subscribe for more B2B, e-commerce, and marketing leadership episodes!

 

#CPGMarketing #GTMGrowth #BrandStorytelling #Rawcology #CustomerExperience #GTMAgency

 

Helpful Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment: https://tinyurl.com/Revenue-Readiness... Maximizing Growth: How to Structure Your Marketing Budget for Success: https://measuremarketing.com/maximizing-growth-how-to-structure-your-marketing-budget-for-success/

In this episode, we’re joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing. From disrupting categories to building human-centric brand experiences, Udi shares powerful insights for marketers ready to break the mold.

💡 Topics we cover:

• What most B2B brands still get wrong about GTM
• Courageous marketing vs best practices
• How storytelling elevates your message
• The shift from B2B to human-to-human marketing
• Product vs content marketing: The separation that matters
• Tips for modern GTM motions & prioritization
• Leadership, team empowerment & avoiding burnout

Whether you're a founder, CMO, or marketing leader—this is a masterclass in bold brand building.

🔥 Subscribe for more go-to-market insights from top voices like Udi Ledergor and Arti Sharma.

#B2BMarketing #Storytelling #GTMStrategy #CourageousMarketing #Gong #UdiLedergor #CategoryCreation #GTMAgency #B2Bmarketingagency #DemandGenAgency

Important Links and Resources:

Book a strategy call: https://measuremarketing.com/book-a-s...

Meet the team: https://measuremarketing.com/about-us/

Free Revenue Readiness Assessment - https://tinyurl.com/Revenue-Readiness...

How to Choose a Marketing Agency That Drives Growth for Your Business: https://measuremarketing.com/how-to-c...

Grab your copy of Udi's latest book - Courageous Marketing: The B2B Marketer's Playbook for Career Success https://mybook.to/courageousmarketing

What really wins deals in today’s market? It’s not price—it’s perception. 💡   In this powerful episode, Arti Sharma talks with Shira Abel, CEO of Hunter & Bard and creator of the Perception Formula, to unpack why your audience's perception can make or break your business.   This episode covers:

• The 4 H's of the Perception Formula: Heuristics, Hormones, History, and Heritage
• How emotional triggers (like cortisol & dopamine) impact buying decisions
• The hidden power of brand mindshare—and how to earn it
• How AI is changing marketing trust and discoverability
• Why human-first storytelling still wins in an AI-driven world

Whether building a brand or scaling a startup, this episode delivers timeless strategy and practical insights to elevate your GTM game.   👉 Don’t miss this one—especially if you think branding is just “fluff.”   #MarketingStrategy #BrandPerception #AIinMarketing #GTM #StartupGrowth #MarketingPodcast

In this episode of Fuel Your Marketing, Arti Sharma sits down with Donna Weber, customer onboarding expert and author of Onboarding Matters, to discuss how structured onboarding can reduce churn and drive revenue growth.

This episode is an absolute must-watch if you're in customer success, marketing, or revenue leadership.

✅ Key Takeaways:

🔹 Why onboarding makes or breaks customer retention

🔹 How to reduce Time to Value & boost customer loyalty

🔹 Why “upserving” beats upselling every time

🔹 How to stop “buying churn” & create sustainable, profitable growth

💡 Struggling with customer churn? This episode will change the way you think about onboarding & customer success so you can transform your teams.

🔔 Subscribe for more expert interviews & GTM growth strategies!

#Onboarding #CustomerSuccess #MarketingPodcast #GTMPodcast #SaaSGrowth #BusinessGrowth #CustomerExperience #B2BMarketing #SaaSMarketing #WomenLeaders #businessadvice

MMR Quick Links:

Book a strategy call: https://measuremarketing.com/book-a-s...

Meet the team: https://measuremarketing.com/about-us/

Get your copy of Onboarding Matters https://a.co/d/h4CDKPH

In this episode of Fuel Your Marketing, Arti Sharma sits down with Sangram Vajre, Co-founder & CEO at GTM Partners. If you're a B2B leader, founder, or marketer, this is the GTM strategy session you don’t want to miss! ✅

Key Takeaways:

🔹 Why most GTM strategies fail & how to fix them

🔹 The 3 pillars of GTM success: Clarity, Alignment & Trust

🔹 Who really owns GTM? (Spoiler: It’s the CEO!)

🔹 How to use the GTM operating system to drive results

🔹 Which GTM metrics truly matter for sustainable growth

🔹 How AI is shaping the future of go-to-market

💡 Struggling with GTM execution? Learn how to build a winning GTM playbook from one of the top thought leaders in the space!

🔔 Subscribe for more expert interviews & GTM growth strategies!

Important Links:

Book a strategy call: https://measuremarketing.com/book-a-s...

Meet the team: https://measuremarketing.com/about-us/

Subscribe to GTMonday by GTM Partners: https://gtmonday.substack.com/

#GoToMarket #B2BMarketing #SangramVajre #GTMStrategy #RevenueGrowth #CustomerAcquisition #FutureOfMarketing #SalesAndMarketing#BusinessGrowth #MarketingPodcast #B2BPodcast

In this episode of Fuel Your Marketing, Arti Sharma sits down with Umair Ahmed, General Manager at Defigo, to discuss go-to-market strategies, sales leadership, and scaling startups efficiently.

✅ Key Takeaways:

🔹 Hiring for success: What makes a top-performing sales team?

🔹 How to balance inbound, outbound & partnerships for sales growth

🔹 Customer retention: The #1 metric for sustainable business success

🔹 The power of strategic partnerships & aligned ICP

🔹 AI & automation: When to use it (and when to be cautious)

🔹 Leadership insights: Motivating teams for long-term growth

💡 Looking to optimize your GTM strategy & scale your startup? Tune in for expert insights & actionable strategies!

🔔 Subscribe for more expert interviews & SaaS and tech growth strategies! 

#GTMStrategy #SaaSGrowth #SalesLeadership #RevenueGrowth #CustomerRetention #ScalingStartups #SaaSMarketing #LeadershipMindset #AIinSales #StartupPlaybook #BusinessStrategy #GoToMarket #MarketingPodcast 

In this episode of Fuel Your Marketing, Arti Sharma welcomes Steph Reck, Vice President, Sales & Partnerships at Sonar Software, to discuss the power of GTM team alignment, AI-driven marketing, and leadership transformation.

✅ Key Takeaways:

🔹 How aligned teams drive revenue and long-term success

🔹 Why marketing is NOT a cost center — but a revenue generator

🔹 Proven strategies to scale from $10M to $70M+

🔹 AI in sales & customer experience—what’s working now

🔹 The “First Team” approach: aligning on customer goals

🔹 How diverse leadership teams fuel innovation & business growth

Ready to scale smarter? Tune in now and fuel your marketing strategy with actionable insights from the experts! 

🔔 Subscribe for more growth-focused episodes! 

#MarketingStrategy #LeadershipDevelopment #AIinBusiness #CustomerExperience #RevenueGrowth #SalesandMarketing #BusinessScaling #GoToMarketStrategy #AIforSales #TeamAlignment

In this episode of Fuel Your Marketing, Arti Sharma sits down with Adrienne Jung, CEO & Co-Founder of eeva, to discuss the real challenges of entrepreneurship, scaling a SaaS startup, and how to stay mentally resilient while building a thriving business.   Key Takeaways:   🔹 How Adrienne went from $50K to $2M in funding (without rushing!) 🔹 The leadership traits every founder needs to succeed 🔹 AI’s impact on SaaS pricing & product strategy 🔹 Navigating the challenges of being a woman in SaaS 🔹 How to align GTM strategy with product growth   💡 Thinking about launching or scaling a startup? Tune in for expert insights & real-world advice from a founder who's been there!   🔔 Subscribe for more expert interviews & growth strategies!   #Entrepreneurship #SaaSGrowth #WomenInTech #SaaSStartup #TechLeadership #MentalHealthInBusiness #BusinessStrategy #GoToMarketStrategy #ScalingStartups #LeadershipMindset #FounderJourney

In this episode of Fuel Your Marketing, Arti Sharma sits down with Tara Robertson, Head of Revenue Marketing at Chili Piper, to reveal how small marketing teams can drive massive pipeline growth—without burning out.

Key Takeaways:

🔹 How lean teams can generate demand efficiently

🔹 AI & the future of lead gen — ChatGPT is now a source for leads!

🔹 Mistakes to avoid when scaling marketing efforts

🔹 Sales & marketing alignment for revenue success

🔹 Brand vs. Demand: What matters most?

Want to scale faster with fewer resources? Tune in for expert insights & actionable strategies! 

🔔 Don’t forget to like, comment, and subscribe for more expert insights on scaling your business, Go-to-Market strategies, and building sustainable growth. 

#demandgen #b2bmarketing #chilipiper #revenuegrowth #marketingstrategy #customeracquisition #chatgptleads #aiformarketing #marketingtrends #marketingpodcast

 

Measure Marketing quick links: 

Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/