SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API

Fueling the Creator Economy with Sima Gandhi


Listen Later

On this episode, Somrat Niyogi, General Manager & Head Of Business Development at Gusto, speaks with Sima Gandhi, Co-Founder and CEO at Creative Juice.


There was a time not long ago when digital content creation was only considered a hobby.


Now, due to easy internet access, growing popularity and widespread globalization, many people have considered content creation as a full-fledged career option, which opens up a massive demand for financial literacy in this niche.


Today, Sima discusses what exactly defines a creator, why they should treat themselves like a business, and how Creative Juice was built with the intention of handling every financial inquiry a creator could have.


Highlights include:


- Sima’s diverse background and joining Plaid early on.

- What is a creator?

- Could Creative Juice have existed a decade ago?

- How traditional banks view the market of creators.

- The risk for Creative Juice and creators.

- Advice for founders in the creative economy.

- How to determine the next best project to take on with so many options.


Sima Gandhi - https://www.linkedin.com/in/sima-gandhi/

Learn more about Creative Juice at https://www.getjuice.com/




Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/


Thanks for listening to The SMB Tech Innovators Podcast. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.


This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.



For more information, go to https://gusto.com/




#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

...more
View all episodesView all episodes
Download on the App Store

SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll APIBy Gusto

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API

View all
The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

175 Listeners