Dan Palmer joins the show to unveil Anheuser-Busch’s new energy drink, Phorm, and its exciting entry into the sports world through its first NIL (Name, Image, Likeness) deal with LSU. He shares how the brand is tapping into college athletics to energize its launch and connect with a new generation of consumers. It’s a fresh blend of innovation, marketing, and momentum—straight from the sidelines to the shelves.