When it comes to B2B and trade marketing, The Independent’s Beth Gordon believes it can be just as exciting as consumer marketing. Tune into her conversation with Mike where they talk about how to create change, stay true to your purpose, and get around brick walls. Anyone can be a changemaker. They’ve just gotta have faith.

Key topics discuss include:

💡How taking no for an answer can be the driving force for transformation

💡Why more brands need to step up to make a positive difference

💡Why brand purpose should be led by values rather than what people want to see

Chapters Include:

• Beth’s Journey
• Trade Marketing Vs Consumer Marketing
• The Independent’s Change Maker
• Brands Need to Make the Change Happen
• The Need for Purpose in Marketing
• The Independent's Campaign
• Authenticity in line with Brand Identity 
• Exciting Future of the Marketing Industry

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

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