Lively Fresh Takes

Join us as Lively's CEO & Host, Mike White, talks to Nic Hill, Co-Founder & Head of Interactive at Sawhorse Productions about how brands should be adapting their agency model to thrive in a world where technology continuously reshapes how we consume media.

Here are the key takeaways you won't want to miss:

📡 Uncover how technology is reshaping media consumption and enabling interactive storytelling. 

Mike and Nic deep dive into how to craft immersive campaigns that truly engage your audience. Nic talks about how “brands should be looking at this as an always-on, persistent opportunity to engage those fans and those users to tap into that Gen Z and Gen A audience.”

👥 Understand the shifting preferences of today's consumers and how immersive experiences build lasting connections. 

As Mike explains, 'The audiences aren't looking for just a quick fix, something to pop into for one experience and then walk away.' Learn the insight on the power of digital ownership and community-building for ongoing engagement and loyalty.

🔮 Explore the integration of new technologies into marketing strategies. 

Learn from Nic’s advice to agencies & brands on how to leverage these advancements to create impactful campaigns that leave a memorable impression -"track technology, listen to it, try to really understand it, ask the questions."

Chapters Include:

1. Nic’s Career Journey.
2. Shift in media consumption.
3. Engagement and technology.
4. Challenges with traditional advertising.
5. Evolution of engagement in the digital era.
6. Interactivity and engagement in advertising campaigns.
7. Creating meaningful touch-points with younger generations.
8. The future of immersive technology.
9. Building social communities in digital platforms.
10. Technology's impact on media planning and creativity.
11. Advice for agencies & marketeers.

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Bianca Cioti, Global Brand Manager at The Heineken Company; Desperados shares exclusive insights into the vital importance of actively listening, co-creation, and building unbreakable bonds with consumers through the use of technology and innovation.

🎶 From the dance floor to digital: Discover how Desperados has mastered the art of engaging with Gen Y & Z through merging tech, innovation & unforgettable experiences.

🌐 Beyond borders: Learn how data-driven innovation and community spirit propel Desperados to shine across diverse markets.

🌟Don't miss out and dive into a world of experiential magic with The Heineken Company; Desperados! 

Chapters include:

1. Bianca Cioti's Journey
2. Connecting with Consumers and Pushing Innovation
3. The Pandemic Effect
4. Adding Technology to Enhance Experiences
5. Building Trust and Meaningful Connection
6. Pivoting from Audiences to Building Communities
7. Creating Engagement through Digital
8. Embracing Technology for Two-Way Communication
9. The Future of Data Ownership
10. Driving Consumer Connections Forward

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

Embracing Gaming's Extraordinary Interactivity and its Diverse Gaming Ecosystems.

Claire Nance, Head of Global Industry Marketing & Communications at Activision Blizzard, and our CEO & Host, Mike White dive into the immersive world of gaming, breaking its stereotypes, and unleashing the storytelling potential.

🌟In the latest episode, you'll discover: 

🎧 The importance of dispelling stereotypes and emphasizing the significance of understanding gaming as a medium. 

🎯 How gaming creates fandom and community, along with the unique opportunities it presents for brands. 

🌐 The endless possibilities for brands in this evolving industry, ranging from mobile gaming accessibility to transmedia collaborations.

Chapters include:

1. Claire Nance's journey
2. Stereotypes about Gaming
3. Gaming's Unique Engagement and Community Building
4. The Significance of IP and its Value for Brands
5. The Trend of Transmedia and its Impact
6. The Importance of Collaboration in Successful Integrations
7. The Focus on Player Experience in Brand Partnerships
8. Brand Opportunities in the Gaming Industry
9. Sense of Achievement in Gaming
10. Different Types of Entertainment the Gaming Industry provides

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

Breaking Barriers as a Non-Creative Female in a Male-Dominated Field.

Caroline Matthews, COO & Founder of KOTO studio talks about the power of becoming a fearless changemaker in the dynamic world of branding.

Here’s what you’ll learn:

🚀 New insights on team alignment, overcoming challenges, and the power of vulnerability in the branding industry. 

🌱 The secrets behind Koto's global success: collaboration, feedback-driven culture, and continuous learning. 

🔥 The importance of effective communication, authenticity, and embracing change in the branding industry.

Chapters Include:

1. Caroline’s Intro
2. Evolving Role as a COO and Female Partner in a Male-Dominated Industry
3. Balancing big-picture and micro-level tasks
4. Dealing with impostor syndrome and evolving roles
5. Managing growth and building foundations for success
6. Finding inspiration and mentors
7. Koto's successful expansion strategy
8. The Challenge of Budgeting in Brand Building
9. The Importance of Understanding the Whole Spectrum of Brand Building
10. The Power of Autonomy and Collaboration in Brand Building

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

Building brands with real impact. What really matters?

Lively’s Mike White meets Felipe Ambra, Global VP at Corona, to explore how to balance sustainable projects with entertainment initiatives and learn the importance of consistency in brand building.

Key highlights include:

• Corona’s secret sauce to success in brand building 
• Tips on becoming a lifestyle brand that rather than just beer offering
• How AB-InBev’s supportive work culture made a huge difference in cultivating positive brand building

Chapters:

• Felipe Ambra’s Introduction 
• Journey of Corona from beer to lifestyle brand
• Importance of mental and physical disconnection in Corona's marketing approach
• Consistency and freshness in brand building
• Balancing global consistency and local nuances
• Corona Studios: From product-led advertisement to purpose-driven entertainment
• The Secret Sauce of Brand Building
• Marketing Transformation Process
• Sustainability as a Key Factor in Campaigns

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

Leading with Purpose: How to Harness the Power of DE&I and Personal Development for Business Transformation. Elle McCarthy, Executive Marketing & Strategy Leader shares her experience from EA, Ford & BBDO.

Learn how to champion brand transformation, and how inclusive leadership can transform your business and retain top talent with Elle McCarthy, Executive Marketing & Strategy Leader and Lively CEO, Host Mike White.

What else you can learn from the episode?

✨ The power of pragmatism: how to make real change happen.

✨ Leadership highlights how to turn passion into a positive impact. 

✨ Telling your story: tips and tricks for effective brand messaging

Chapters include:

• Importance of Psychological Safety in the Workplace
• Creating a High-Trust Environment as a Leader
• Staying Committed to Driving Change in Corporate Business
• Transforming Virgin Media Marketing
• Cheating the Market with Virgin Red Hot
• Visualizing Technology with Humor
• Brand Transformation and Cultural Shift
• Global vs Local Flexibility in Branding
• Brand Transformation at EA Sports
• The Power Shift to Creators in Brand Building
• Advice for yYung Marketers and Personal Legacy

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

Learn from Jeremy S. Goldman, Partner and Co-Chair at Frankfurt Kurnit Klein & Selz & Mike White, Lively CEO as they discuss the challenges and opportunities that come with the rapid development of technology and its impact on the legal industry.

In this episode, you'll learn

📎The legal implications of AI in the creative industry and what it means for businesses and individuals.

🌐How blockchain technology could revolutionize the way we use social media and the impact it could have on user privacy.

⛑️Tips on how to stay safe in the technology and entertainment industries and how to navigate potential legal issues.

Chapters include:

• Jeremy's Journey
• Impact of Recent Events and the Future of Technology
• The Promise of Technology
• Community Building via Digital Worlds
• The Impact of WEB3 on Social Media
• The Most Important Internet Law
• Concerns and Legal Implications of AI
• Data in Technology and Entertainment
• Leveraging Technology for Success
• How Content is the Key to Business Growth

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

Diversity, Equity, and Inclusion in the Workplace. From Strategy to Reality.

Learn from this episode with Visha Kudhail, Marketing Leader, and Mike White why championing diversity in work culture, and in marketing campaigns and programmes is a key to success.

 In this episode, you will learn:

🌟 How do you drive collaboration and partnership in your teams?

🌟 How can leaders top-down ensure they advocate for women and elevate their voices?

🌟 How can we ensure positive changes in diversity and inclusion become a trend rather than just a fad in the marketing industry?

Chapters include:

• Visha's Incredible Journey
• Bleeding-edge vs. Traditional Marketing
• Distinguishing Fads vs Trends 
• The Tools for Effective Campaigns
• Collaboration is Key
• Women in Leadership
• Making a Lasting Impact
• Platform Priorities
• The Future of Marketing
• Lessons from the top

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

Join us in the Hitchhiker's Guide to the Internet with Dr. Aleks Krotoski and Mike White and learn how humans interact with technology.

Answering BIG questions like:

🌟 Why ignoring the human element when developing new technology is a recipe for failure.

🌟 Is WEB3 just a pipe dream without constraints?

🌟 What’s the REAL impact of technology on our lives and interactions with each other?

Chapters Include:

• Alex's background and experience
• The concept of the metaverse and its evolution
• Differences in Experiences in Metaverses
• Determining Trends vs. Fads in Technology
• Participation vs. Colonization in Online Communities
• Building Reputations with Relationships
• The Importance of Understanding "Why"
• The Future of Web Three Technology
• The Importance of Focusing on People in Technology
• Advice for Businesses Looking to Use Technology and Creativity in Marketing
• The Ethics of AI and the Need for Transparency in Decision-Making
• Silicon Valley's interest in longevity research
• Concerns with the urgency of longevity research

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

When it comes to B2B and trade marketing, The Independent’s Beth Gordon believes it can be just as exciting as consumer marketing. Tune into her conversation with Mike where they talk about how to create change, stay true to your purpose, and get around brick walls. Anyone can be a changemaker. They’ve just gotta have faith.

Key topics discuss include:

💡How taking no for an answer can be the driving force for transformation

💡Why more brands need to step up to make a positive difference

💡Why brand purpose should be led by values rather than what people want to see

Chapters Include:

• Beth’s Journey
• Trade Marketing Vs Consumer Marketing
• The Independent’s Change Maker
• Brands Need to Make the Change Happen
• The Need for Purpose in Marketing
• The Independent's Campaign
• Authenticity in line with Brand Identity 
• Exciting Future of the Marketing Industry

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.