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Transformative Lateral Ways of Thinking About Business, DEI and Personal Development.
Leading with Purpose: How to Harness the Power of DE&I and Personal Development for Business Transformation. Elle McCarthy, Executive Marketing & Strategy Leader shares her experience from EA, Ford & BBDO.
Learn how to champion brand transformation, and how inclusive leadership can transform your business and retain top talent with Elle McCarthy, Executive Marketing & Strategy Leader and Lively CEO, Host Mike White.
What else you can learn from the episode?
✨ The power of pragmatism: how to make real change happen.
✨ Leadership highlights how to turn passion into a positive impact.
✨ Telling your story: tips and tricks for effective brand messaging
Chapters include:
- Importance of Psychological Safety in the Workplace
- Creating a High-Trust Environment as a Leader
- Staying Committed to Driving Change in Corporate Business
- Transforming Virgin Media Marketing
- Cheating the Market with Virgin Red Hot
- Visualizing Technology with Humor
- Brand Transformation and Cultural Shift
- Global vs Local Flexibility in Branding
- Brand Transformation at EA Sports
- The Power Shift to Creators in Brand Building
- Advice for yYung Marketers and Personal Legacy
About Fresh Takes:
Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.
Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/
Follow us for more insight and inspiration:
- LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
- Instagram: https://www.instagram.com/lively.agency/
- Twitter: https://twitter.com/livelyagency
Partners:
- Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
- The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
- LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Lively WorldwideLeading with Purpose: How to Harness the Power of DE&I and Personal Development for Business Transformation. Elle McCarthy, Executive Marketing & Strategy Leader shares her experience from EA, Ford & BBDO.
Learn how to champion brand transformation, and how inclusive leadership can transform your business and retain top talent with Elle McCarthy, Executive Marketing & Strategy Leader and Lively CEO, Host Mike White.
What else you can learn from the episode?
✨ The power of pragmatism: how to make real change happen.
✨ Leadership highlights how to turn passion into a positive impact.
✨ Telling your story: tips and tricks for effective brand messaging
Chapters include:
- Importance of Psychological Safety in the Workplace
- Creating a High-Trust Environment as a Leader
- Staying Committed to Driving Change in Corporate Business
- Transforming Virgin Media Marketing
- Cheating the Market with Virgin Red Hot
- Visualizing Technology with Humor
- Brand Transformation and Cultural Shift
- Global vs Local Flexibility in Branding
- Brand Transformation at EA Sports
- The Power Shift to Creators in Brand Building
- Advice for yYung Marketers and Personal Legacy
About Fresh Takes:
Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.
Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/
Follow us for more insight and inspiration:
- LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
- Instagram: https://www.instagram.com/lively.agency/
- Twitter: https://twitter.com/livelyagency
Partners:
- Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
- The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
- LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.
Hosted on Acast. See acast.com/privacy for more information.