Join your host Mike White and Edd Atcheson, Head of Transformation and Innovation EMEA at Adobe, as they explore how to embrace creativity in a rapidly progressing world.

In this episode you'll find out:

💡Learn how to overcome the challenges of shifting company culture 

💡Discover why trust, empathy and data play a crucial role in creating   memorable experiences

💡What is a RRR framework and how can it transform your brand?

💡Good vs great management - how to nail it

💡Why our creativity is stifled as we grow older

💡How we can harness the power of technology to allow us to engage with our audience and create content like never before

Chapters include:

• Edd’s Introduction
• Driving Digital Transformation
• Five User Behavior Metrics
• The Need For Creativity
• Good Management Kills Innovation
• Unlock Your Creative Potential
• Adobe Company Journey
• How Ai Is Empowering Creators
• Content Authenticity Initiative 
• The Art of Transformation

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.
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Mike is joined by Chris Garbutt, President at Virtue and Chief Creative Officer at VICE Media Group, to talk about how creativity is the key to a future-focused brand.

They also discuss: 

📲How technology influences the creative process 

🇺🇦Insight into the award-winning Back-Up Ukraine project

🔮How to make your brand future-proof 

👫How to appeal to a younger audience 

Chapters include:

• Chris’s Intro
• Backup Ukraine case study
• Creative Directors: technology and creativity
• How to build a future-proof brand
• Connecting with youth culture
• The power of virtual reality
• Coca Cola case study
• Between two worlds 
• What value exchanges do brands need to offer?
• The key to the future

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

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Lively’s Mike White meets Rania Robinson, CEO & Partner at Quiet Storm, to explore how purposeful brands have the power to make meaningful emotional connections.

Learn more from this episode:

💡Why the meaning of “purpose-driven marketing” is being hijacked and how can we get it right? 

The importance of standing for something and meaning something to people beyond your products and services is what will make your brand a real differentiator. 

💡How can diversity drive innovation in your company?

Businesses can't ignore the importance of diversity anymore, it's not just about doing what's right and fair, it's about it's good for your business. 

💡Why being risk-aware during downturns is not a long-term solution?

It's a bigger risk to not invest and disrupt than it is to just play it safe, remember to stay true to your brand missions and its purpose in a downturn.

Chapters include:

• Rania’s Career 
• The Changing Face of Marketing
• Why Purpose Has Become Misunderstood
• The Fight For Diversity
• The Need For Diversity In Creative Industries
• Quantum Economics: The Emotional World
• Future Of Advertising
• The Rally Call for Agencies In 2023

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

Hear from Mike Ray, Head of Business & Strategy, Unity Technologies, and Lively’s Mike White, who question how the world of experiences has been turned on its head through streaming platforms and other technological developments.

Answering the questions like:

💡How can you create long-lasting experiences through emotional connection?

💡What’s the hype around the real-time economy and the democratization of creation?

💡How can technology support you with creating your own experiences?

Chapters include:

• Unity Beginnings
• Virtual Worlds Debate 
• Gaming Possibilities
• Democratizing Creation
• Digital Participation
• Real-time Economy
• The Power of Choice
• Emotional Connection
• Future Predictions in the Technology Landscape

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

Our very own Mike White talks to Jason Carmel, Global Lead, Creative Data at Wunderman Thompson to find out how easy is it to humanise data?

Answering big Q’s like:

💡The balance between creativity and data

💡What are the biggest data challenges

💡How can data drive a real connection between the brand and your audience.

💡What’s the promise of data?

💡Does data drive the creative process?

💡How speaking in colour through data and AI is possible?

Chapters include:

1. The Promise of Data
2. Speaking in Colour Campaign
3. Importance of Balance
4. Data & Creative Process
5. Where Does Data Belong?
6. Explaining Data Right
7. Data Team Structure
8. Right Place for Right Audience
9. Making Data Human
10. Putting Audience First

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Mike unravels these exciting topics with Victor Murthy, Pernod Ricard’s Marketing Transformation Manager. Connections count. Technology fuels creativity. And when the virtual and real worlds collide, anything is possible.

Learn more from this episode:

💡 How does technology impact culture?

💡 Which brands are leading the way in innovative marketing?

💡 The balance between physical and digital experiences: where's the sweet spot?

💡 Why it's important to focus on the future, and when should your brand get involved?

💡 How will the creative process evolve over the coming years?

Chapters include:

• Understanding Audience Needs
• Creativity and ROI
• Data is Currency
• Consumer Insights
• Ruavieja Campaign
• The Human Side of Data
• From Reach to Connection
• Technology Enables Creativity
• Jameson Irish Whiskey Campaign
• Value of Home

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.