Join your host Mike White and Edd Atcheson, Head of Transformation and Innovation EMEA at Adobe, as they explore how to embrace creativity in a rapidly progressing world.

In this episode you'll find out:

💡Learn how to overcome the challenges of shifting company culture 

💡Discover why trust, empathy and data play a crucial role in creating   memorable experiences

💡What is a RRR framework and how can it transform your brand?

💡Good vs great management - how to nail it

💡Why our creativity is stifled as we grow older

💡How we can harness the power of technology to allow us to engage with our audience and create content like never before

Chapters include:

• Edd’s Introduction
• Driving Digital Transformation
• Five User Behavior Metrics
• The Need For Creativity
• Good Management Kills Innovation
• Unlock Your Creative Potential
• Adobe Company Journey
• How Ai Is Empowering Creators
• Content Authenticity Initiative 
• The Art of Transformation

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.
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