Building brands with real impact. What really matters?

Lively’s Mike White meets Felipe Ambra, Global VP at Corona, to explore how to balance sustainable projects with entertainment initiatives and learn the importance of consistency in brand building.

Key highlights include:

• Corona’s secret sauce to success in brand building 
• Tips on becoming a lifestyle brand that rather than just beer offering
• How AB-InBev’s supportive work culture made a huge difference in cultivating positive brand building

Chapters:

• Felipe Ambra’s Introduction 
• Journey of Corona from beer to lifestyle brand
• Importance of mental and physical disconnection in Corona's marketing approach
• Consistency and freshness in brand building
• Balancing global consistency and local nuances
• Corona Studios: From product-led advertisement to purpose-driven entertainment
• The Secret Sauce of Brand Building
• Marketing Transformation Process
• Sustainability as a Key Factor in Campaigns

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

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Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

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