Interview with Aaron Lamb (AUS) - Head of Digital at Oxfam Australia and two time Fundraising Institute of Australia (FIA) award winner.
Aaron has reshaped Oxfam Australia’s digital landscape by having an analytics first approach and encouraging team members to back their decision making. Aaron shares his advice across all digital platforms and how to use digital most effectively as part of the wider fundraising and organisational strategy.
Included in this episode:
What the Head of Digital Engagement role at Oxfam Australia entails
Reflecting on a time when Oxfam Australia's digital campaign didn't work
Oxfam Australia's most successful digital campaign and why it was successful
How digital has changed as an acquisition channel for fundraisers
Nurturing your supporters with digital
Learning the basics of Digital Fundraising
How to get donors and supports to open an email
Test, learn and achieve your goals with digital
The importance of SEO and Adwords for your fundraising efforts
Utilising social media to engage with new audiences
The best digital fundraising channels to choose for a high ROI
Where to start when introducing digital to your fundraising efforts
Aaron's final advice to inspire and fulfil digital fundraisers