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Some of us just chew gum. While he was chewing it over, however, Jay Klein thought: how can I make gum better?

Klein is the founder and CEO of PÜR, a brand committed to making snacks better-for-you and still taste great and fun to chew. 

Born in Florida, he moved to Toronto to study at York University and founded The PÜR Company in 2010. He took his sugar- and aspartame-free gum into the Dragon’s Den in 2014 (Season 9). Soon all the Dragons were chewing and chomping to deal.

Klein spun his business from one manufacturer and warehouse to a worldwide enterprise. PÜR has become the #1 selling aspartame-free gum in the world. Mints and popcorn are now part of the brand.

On this episode of brioux.tv: the podcast, we talk about what a big deal this is to guys like me who have to watch their sugar intake. Watch for Klein Feb. 26 and March 5 when he and other Full Circle Dragons return to the Den to deal with a new generation of pitchers. It’s all part of the Season 20 two-part finale (CBC and CBC Gem).