As an agent, choosing the list price is all strategy. But for a seller, this choice can become emotional very quickly.
When it’s time to choose a price, so many things go through the mind of a potential seller.
The original purchase price, the sales in the neighborhood, the sales of family and friends across town, the market, financial obligations, and the funds they need to start afresh.
Thinking about all of this affects every potential seller differently; some decide to wait for a better market, some choose to move forward with the sale and build a strategy, some move forward and choose a price that fits their goals more than it fits their local market, and some choose to list to “see what happens”.
The unfortunate truth is that to sell your house fast, you need to have a strategy, and pricing is the top consideration.
Selling your property with your goals in mind is great, but without fully understanding and working with the home-selling process, you can end up costing yourself more money and stress than necessary.
What most sellers don’t understand is that some things done to save money when selling a house actually increase their cost.
It’s like when you realize that driving an extra ten miles to save an extra dollar, literally, could be costing you more based on the gas and time investment.
Now, are there things that you, as a seller, can do that can improve your bottom line? Yes.
But it’s often not the things you think or hear about.
What most sellers think will net them the most from their home sale is choosing the highest price, massive upgrades, selling on their own without an agent, or waiting for the highest offer.
But what actually works is understanding your local market and having the right strategy.
That’s it.