What would change if you started behaving as though you were the universe’s favourite child?

In this episode of Full of Ourselves, Anna and Heidi explore the antidote to self-abandonment: putting yourself back at the centre of your own life.

We talk about why so many women become brilliant at anticipating other people’s needs, supporting everyone around them and waiting for permission to pursue what they really want. And what happens when we decide we’re done standing in the wings.

We get into self-trust versus self-confidence, why you don’t need to wait until you feel brave, learning to receive compliments without immediately shrinking them, and the power of asking a different question: what if it all works out?

Plus: the Queen Bee metaphor, jealousy as a nudge towards what you want, why being self-centred isn’t the same as being selfish, and what it might look like to create a life that genuinely revolves around you.

Because being the universe’s favourite child isn’t about believing you’re more special than everyone else. It’s about remembering that you get to matter in your own life too.

Listen now and then come and tell us: what would you do differently if you genuinely believed the universe was on your side?

About us

Anna Campbell is the creator of the Invisible Rules framework, a speaker and international bestselling author exploring the hidden social expectations that shape women's work, leadership and entrepreneurship. She is also the founder of the Good Girl Rebellion, helping women rewrite the invisible rules behind overgiving, undercharging and overworking.

Heidi Hinda Chadwick is an author, speaker, coach and facilitator who helps leaders and organisations create healthier, more connected workplaces through nervous system intelligence, authenticity and human-centred leadership.

More info – the podcast

⁠⁠⁠⁠https://www.fullofourselvespod.com/⁠⁠⁠⁠

Follow us on Instagram: ⁠⁠⁠⁠⁠⁠⁠@fullofourselvespodcast⁠⁠⁠⁠⁠⁠⁠

Connect with Anna Campbell

• Website: ⁠⁠⁠⁠⁠⁠⁠goodgirlrebellion.com⁠⁠⁠⁠⁠⁠⁠

• Instagram: ⁠⁠⁠⁠⁠⁠⁠@annaccampbell⁠⁠⁠⁠⁠⁠⁠

• Book: ⁠⁠⁠⁠⁠⁠⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠⁠⁠⁠⁠⁠⁠

Connect with Heidi Hinda Chadwick

• Website: ⁠⁠⁠⁠⁠⁠⁠heidihindachadwick.com⁠⁠⁠⁠⁠⁠⁠

• Instagram: ⁠⁠⁠⁠⁠⁠⁠@heidihinda⁠⁠⁠⁠⁠⁠⁠

  Book:⁠⁠⁠⁠⁠ https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman⁠⁠⁠⁠⁠

  
  

💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform - it really helps us spread the word.

And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠

Networking has a bit of a reputation. For many of us it conjures up images of awkward introductions, forced small talk and trying to 'sell yourself' in a room full of strangers.

But what if networking isn't about performing at all?

In this episode of Full of Ourselves, Anna Campbell and Heidi Hinda Chadwick explore a different way to think about networking; one that's rooted in genuine connection, curiosity and building relationships over time.

Together they discuss:

• Why networking is about far more than finding your next client.

• How introverts can network in a way that feels natural.

• The importance of building trust instead of trying to impress.

• Why authentic conversations create opportunities months or even years later.

• How to answer the dreaded "So, what do you do?" without relying on a rehearsed elevator pitch.

• Simple ways to calm your nerves before walking into a networking event.

• Practical tips for following up and nurturing new connections.

Whether you love networking or avoid it at all costs, this episode will help you rethink what networking really means and leave you feeling more confident about building meaningful professional relationships.

Anna Campbell is the creator of the Invisible Rules framework, a speaker and international bestselling author exploring the hidden social expectations that shape women's work, leadership and entrepreneurship. She is also the founder of the Good Girl Rebellion, helping women rewrite the invisible rules behind overgiving, undercharging and overworking.

Heidi Hinda Chadwick is an author, speaker, coach and facilitator who helps leaders and organisations create healthier, more connected workplaces through nervous system intelligence, authenticity and human-centred leadership.

More info – the podcast

⁠⁠⁠https://www.fullofourselvespod.com/⁠⁠⁠

Follow us on Instagram: ⁠⁠⁠⁠⁠⁠@fullofourselvespodcast⁠⁠⁠⁠⁠⁠

Connect with Anna Campbell

• Website: ⁠⁠⁠⁠⁠⁠goodgirlrebellion.com⁠⁠⁠⁠⁠⁠

• Instagram: ⁠⁠⁠⁠⁠⁠@annaccampbell⁠⁠⁠⁠⁠⁠

• Book: ⁠⁠⁠⁠⁠⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠⁠⁠⁠⁠⁠

Connect with Heidi Hinda Chadwick

• Website: ⁠⁠⁠⁠⁠⁠heidihindachadwick.com⁠⁠⁠⁠⁠⁠

• Instagram: ⁠⁠⁠⁠⁠⁠@heidihinda⁠⁠⁠⁠⁠⁠

  Book:⁠⁠⁠⁠ https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman⁠⁠⁠⁠

  
  

💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform - it really helps us spread the word.

And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠

What if the most important question in your business is not “What do you do?” but “What do you stand for?”

In this episode, Anna and Heidi explore why identity matters more than strategy, especially for multi-passionate women who do not fit neatly into one title or niche. They talk about values-led business, self-trust, visibility, nervous system responses and the courage to bring more of who you are into your work.

They also share a powerful exercise: “I stand for… therefore I…” to help you turn your values into real choices, stronger boundaries and a clearer direction for your business and life.

Because strategy can tell you how to move. Identity helps you decide where you are going.

More info – the podcast

⁠⁠https://www.fullofourselvespod.com/⁠⁠

Follow us on Instagram: ⁠⁠⁠⁠⁠@fullofourselvespodcast⁠⁠⁠⁠⁠

Connect with Anna Campbell

• Website: ⁠⁠⁠⁠⁠goodgirlrebellion.com⁠⁠⁠⁠⁠

• Instagram: ⁠⁠⁠⁠⁠@annaccampbell⁠⁠⁠⁠⁠

• Book: ⁠⁠⁠⁠⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠⁠⁠⁠⁠

Connect with Heidi Hinda Chadwick

• Website: ⁠⁠⁠⁠⁠heidihindachadwick.com⁠⁠⁠⁠⁠

• Instagram: ⁠⁠⁠⁠⁠@heidihinda⁠⁠⁠⁠⁠

  Book:⁠⁠⁠ https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman⁠⁠⁠

  
  

💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform - it really helps us spread the word.

And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠

We spend so much time trying to answer the question, "What do you do?"

But what if there's a more important question?

What do you stand for?

In this episode of Full of Ourselves, Anna Campbell and Heidi Hinda Chadwick explore why identity matters more than strategy, and how getting clear on your values can transform the way you build your business, make decisions and show up in the world.

Together they discuss the difference between having a job title and having a philosophy, why trying to follow someone else's blueprint often leaves us feeling disconnected, and how understanding what you stand for becomes a compass that guides everything from your offers and visibility to your boundaries and business decisions.

If you've ever struggled to explain what you do, felt pulled in too many directions, or wondered whether the business you're building truly reflects who you are, this conversation will help you reconnect with what matters most.

In this episode:

• Why "What do you stand for?" is a more powerful question than "What do you do?"
• The difference between identity, values and business strategy
• Why multi-passionate business owners don't need to squeeze themselves into one box
• How knowing what you stand for makes decision-making easier
• The role of self-trust when building a business that reflects your values
• Why following someone else's strategy isn't always the path to success
• The connection between visibility, courage and standing for something
• How fear, nervous system responses and old conditioning can stop us expressing what matters
• The difference between authentic values and performative messaging
• A simple journalling exercise to help you create your own "I stand for... therefore I..." manifesto

When you're clear about what you stand for, strategy stops being something you chase.

It becomes something you choose.

More info – the podcast

⁠https://www.fullofourselvespod.com/⁠

Follow us on Instagram: ⁠⁠⁠⁠@fullofourselvespodcast⁠⁠⁠⁠

Connect with Anna Campbell

• Website: ⁠⁠⁠⁠goodgirlrebellion.com⁠⁠⁠⁠

• Instagram: ⁠⁠⁠⁠@annaccampbell⁠⁠⁠⁠

• Book: ⁠⁠⁠⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠⁠⁠⁠

Connect with Heidi Hinda Chadwick

• Website: ⁠⁠⁠⁠heidihindachadwick.com⁠⁠⁠⁠

• Instagram: ⁠⁠⁠⁠@heidihinda⁠⁠⁠⁠

  Book:⁠⁠ https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman⁠⁠

💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform - it really helps us spread the word.

And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠

People say there are a lot of rules in business.

Post more. Charge less. Work harder. Be visible. Do everything yourself. Know what you’re doing. Be grateful. Be further ahead.

Some of them may be useful. Many of them help us get started.

But what if some of them aren’t strategy at all?

What if they’re expectations we’ve absorbed without ever consciously choosing them?

In this episode of Full of Ourselves, Anna Campbell and Heidi Hinda Chadwick explore the anti-shoulds: the business rules and expectations women inherit around success, ambition and self-worth.

Together they discuss:

• Why women are often rewarded for being accommodating
• The pressure to do everything yourself
• Proving versus trusting yourself
• The feeling of being behind and why growth takes time
• Pricing, affordability and women’s relationship with money
• How to question the rules you never agreed to

If you’ve ever thought…

I should be doing more.
I should know this by now.
I should already be further ahead.

This conversation is for you.

Because maybe the question isn’t:

What should I do?

But:

Do I actually want this?

More info – the podcast

https://www.fullofourselvespod.com/

Follow us on Instagram: ⁠⁠⁠@fullofourselvespodcast⁠⁠⁠

Connect with Anna Campbell

• Website: ⁠⁠⁠goodgirlrebellion.com⁠⁠⁠

• Instagram: ⁠⁠⁠@annaccampbell⁠⁠⁠

• Book: ⁠⁠⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠⁠⁠

Connect with Heidi Hinda Chadwick

• Website: ⁠⁠⁠heidihindachadwick.com⁠⁠⁠

• Instagram: ⁠⁠⁠@heidihinda⁠⁠⁠

  Book:⁠ https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman⁠

💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform - it really helps us spread the word.

And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠⁠⁠[email protected]⁠⁠⁠

Eight months have passed since the end of Season 3 and a lot has happened in the meantime.

In this special coffee chat episode, Anna and Heidi sit down to catch up on everything that has unfolded between seasons, including book launches, award nominations, speaking opportunities, new business ventures and some surprising moments of recognition.

They also share the exciting news that Full of Ourselves has been shortlisted in the Business category at the Scottish Podcast Awards.

But underneath the headlines is a bigger conversation about what happens when you keep showing up, even when there are no guarantees. The long stretches where you're creating, building, writing, recording and putting work into the world without knowing what, if anything, will come back.

Together, Anna and Heidi reflect on the journeys that led to Heidi's debut novel, The Story of the Dear Woman, being published, Anna's book Good Girl Rebellion being shortlisted for the Business Book Awards, and the opportunities that have emerged as a result.

They also discuss leadership, visibility, entrepreneurship in your fifties, trusting your own path and why some of the most important things in life take longer than we'd like.

In this episode:

• Full of Ourselves shortlisted for the Scottish Podcast Awards

• Heidi's journey since publishing The Story of the Dear Woman

• Anna's Business Book Awards shortlist for Good Girl Rebellion

• Recording an audiobook and finding new ways to share your work

• New business directions, leadership and nervous system intelligence

• Why women are increasingly starting businesses later in life

• The importance of continuing when there is no immediate feedback

• What happens when the world finally catches up with the work you've been doing

If you've ever wondered whether your efforts are making a difference, this conversation is a reminder that momentum often builds quietly before it becomes visible.

Welcome to Season 4.

More info – the podcast

⁠https://www.fullofourselvespod.com/⁠

Follow us on Instagram: ⁠⁠⁠⁠@fullofourselvespodcast⁠⁠⁠⁠

Connect with Anna Campbell

• Website: ⁠⁠⁠⁠goodgirlrebellion.com⁠⁠⁠⁠

• Instagram: ⁠⁠⁠⁠@annaccampbell⁠⁠⁠⁠

• Book: ⁠⁠⁠⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠⁠⁠⁠

Connect with Heidi Hinda Chadwick

• Website: ⁠⁠⁠⁠heidihindachadwick.com⁠⁠⁠⁠

• Instagram: ⁠⁠⁠⁠@heidihinda⁠⁠⁠⁠

  Book:⁠⁠ https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman⁠⁠

💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform - it really helps us spread the word.

And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠

In this special episode of Full of Ourselves, Anna sits down with co-host Heidi Hinda Chadwick to celebrate the release of her debut novella, The Story of the Deer Woman.

Together, they go behind the scenes of the creative process, the realities of rejection, and the courage it takes to stop circling your dreams and actually press the button on the thing you want to do.

Heidi shares how the book came to life, what she learned from years of coaching other creatives before claiming her own path, and why magic, beauty, and wonder might be the most radical acts available to us right now.

If you’ve ever felt like it might be too late to start the thing you really want… this conversation is for you.

In this episode, we talk about:

• Why it’s never too late to follow a creative calling

• The real journey from idea to published book

• Rejection, redirection, and the power of the “ridiculous ask”

• Artists as the original entrepreneurs

• Why people buy meaning, not just products

• Creativity as a radical, life-affirming act

More info – the podcast

Follow us on Instagram: ⁠⁠@fullofourselvespodcast⁠⁠

Connect with Anna Campbell

• Website: ⁠⁠goodgirlrebellion.com⁠⁠

• Instagram: ⁠⁠@annaccampbell⁠⁠

• Book: ⁠⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠⁠

Connect with Heidi Hinda Chadwick

• Website: ⁠⁠heidihindachadwick.com⁠⁠

• Instagram: ⁠⁠@heidihinda⁠⁠

  Book: https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman

  To say up to date with Heidi's book launch events: https://heidihinda.substack.com/

💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform - it really helps us spread the word.

And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠⁠[email protected]⁠⁠

Why is asking for help so hard and what does it cost us when we don’t?

In this final episode of season 3 of the Full of Ourselves podcast, hosts Heidi Hinda Chadwick and Anna Campbell tackle one of the biggest hurdles for women in business: asking for help.

Anna, a self-confessed “good girl rebel,” opens up about how hard it still feels to ask for support without guilt or fear of being a burden.

Heidi dives into the roots of this conditioning - the pressure to do it all, perfectly, and alone and names what so many of us feel but rarely admit: that our hyper-independence is often a mask for fear, pride, and past wounds.

Together, they unpack what they call False Independent Woman Syndrome, the burnout that follows, and the loneliness that solo entrepreneurs rarely talk about. You’ll hear powerful truths about the 'curse of the competent woman,' why the internet has made us both more capable and more isolated, and how our refusal to ask can actually block connection and community.

They share practical, playful strategies to build your 'asking muscle' including Heidi’s 100 Rejections game. And challenge the belief that you have to do it all to prove your worth. From calling out the shadow side of people-pleasing to reframing asking as a gift, this episode is a rallying cry to ask for the support we actually need to succeed.

More info – the podcastFollow us on Instagram: ⁠@fullofourselvespodcast⁠

Connect with Anna Campbell

• Website: ⁠goodgirlrebellion.com⁠

• Instagram: ⁠@annaccampbell⁠

• Book: ⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠

Connect with Heidi Hinda Chadwick

• Website: ⁠heidihindachadwick.com⁠

• Instagram: ⁠@heidihinda⁠

💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform — it really helps us spread the word.

And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠[email protected]⁠

In this thought-provoking episode of Full of Ourselves, hosts Anna Campbell and Heidi Hinda Chadwick challenge the traditional, buttoned-up definitions of success — those familiar KPIs and corporate checkboxes — and invite you into a much more personal, empowering conversation.

✨ What if your morning coffee by the river, a slow walk, or simply feeling alive was a more meaningful metric of success than your latest sales report?

Anna and Heidi explore how societal and business norms shape our perception of achievement — and how redefining success on our own terms can feel like a radical act of self-honour.

They dive into:

• The double-edged sword of comparison in the age of social media

• How it can fuel inspiration but also leave us feeling “not enough”

• Personal stories and practical tools to help you shift perspective and keep creativity alive

• Why comparison is so powerful in today’s hyper-connected world — and how to tell when it’s serving you vs. when it’s draining you

• How to use jealousy as a “treasure map” to uncover what you really want in your own creative or business journey

• The 3 P’s of self-sabotage (perfectionism, people-pleasing, procrastination) and how to move beyond them

• Simple practices that can help re-centre your confidence and joy

• Why there’s no single path to success, and how collaboration and community can replace competition

• How to ground yourself in your own growth and celebrate progress — instead of relying on external validation

This conversation is a reminder that while comparison is inevitable, it doesn’t have to hold you back. Instead, you can use it to inspire, motivate, and reconnect with your unique strengths.

Whether you’re growing a business, navigating burnout, or just craving a deeper connection to your work and life, this episode offers both practical insight and emotional resonance.

• The surprising fears hidden behind both failure and success

• How to use internal cues like pleasure, alignment, and presence as your compass

• Why honouring your values is the most strategic move you can make

• A downloadable exercise to help you uncover your own personal success metrics

Come for the wisdom, stay for the honesty, and leave with a renewed sense of what thriving really looks like.

🎧 Listen now and start redefining success on your terms.

How do we measure success? Or rather… how do YOU measure success?

This free download will help you:

• Define what success looks like for you

• Explore what you’re truly valuing

• Score your personal success metrics to discover what to focus on right now

👉 To get your copy, email [email protected] with the subject SUCCESS and we’ll send it to you.

More info – the podcast
Follow us on Instagram: @fullofourselvespodcast

Connect with Anna Campbell

• Website: goodgirlrebellion.com

• Instagram: @annaccampbell

• Book: Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless

Connect with Heidi Hinda Chadwick

• Website: heidihindachadwick.com

• Instagram: @heidihinda

💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform — it really helps us spread the word.

And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: [email protected]

In this very special episode of the Full of Ourselves podcast, hosts Heidi Hinda Chadwick and Anna Campbell turn the spotlight on Anna as she celebrates the release of her brand-new book,  Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless.

With its bold yellow-and-pink cover and even bolder message, The Good Girl Rebellion is more than just a book - it’s a movement. Anna shares the deeply personal journey that led her to write it: from helping grow a million-pound business, to realising that conventional business advice - the hustle, the manipulation, the 5am starts - felt inauthentic. Instead, she created her own way of doing business, one that honours women’s strengths, values integrity, and empowers ‘good girls’ to succeed without changing who they are.

Heidi and Anna discuss:

• The Good Girl archetype and how it holds women back in business.

• Why visibility and vulnerability are both terrifying and essential for success

• The role of authenticity in building real connections with clients.

• How to celebrate your wins (even when it feels uncomfortable).

• Why setbacks and ‘failures’ can actually become the fuel for growth.

• What Anna’s REBEL methodology looks like in practice and how you can apply it.
  

Anna also opens up about the challenges of writing a book, the surreal feeling of holding it in her hands for the first time, and the responsibility of stepping into a leadership role with her message. Her vision is clear: success should be defined on your terms, whether that’s a billion-pound company or a simple, sustainable business that serves “soulmate customers.”

Good Girl Rebellion launches worldwide on 2nd September 2025 in paperback and Kindle. Order on Amazon or through your local independent bookshop, and join Anna in rewriting the rules of entrepreneurship.

ORDER THE BOOK NOW - UK

ORDER THE BOOK NOW - INTERNATIONAL

useful links

More info - the podcast

Follow us on Instagram @fullofourselvespodcast

Connect with Anna Campbell

⁠⁠⁠⁠⁠https://www.goodgirlrebellion.com/⁠⁠⁠⁠⁠

Instagram @annaccampbell

Connect with Heidi Hinda Chadwick

⁠⁠⁠⁠⁠https://www.heidihindachadwick.com/⁠⁠⁠⁠⁠

Instagram @heidihinda

Thank you for listening. We hope you have enjoyed it. If you have, please do like and subscribe on your favourite podcast platform. This really helps us get the word out. And do tell everyone you know!

Also, we would LOVE to guest on podcasts and speak on stages all about women entrepreneurs. Get in touch! [email protected]