In this episode of Tiff Talks Tech, Tiff and Kara Rafferty explore why multifamily marketers are stepping away from full-stack companies and embracing more specialized solutions. We’ll dive into the limitations of all-in-one providers and how niche companies, experts in their specific areas, are transforming marketing strategies. We’ll also discuss the growing trend of centralization in multifamily properties and how having the best tools for each job can help streamline operations and drive better results. Whether you’re a marketer looking to optimize your strategy or a property manager focused on efficiency, this episode is packed with insights on why specialization is the future of multifamily marketing.