Full-Time Creator

Links & resources can be found on the show notes page: https://ftcreator.com/episode14

In this episode, Zach talks to Brice Gump from https://majorimpactmedia.com/

Brice is a digital marketing strategist who helps course creators sell more of their digital products online through funnel optimization, email marketing, and digital marketing.

His business has driven over $8.4 million in sales for his clients working with creators earning from 6-figures up to 8-figures.

On today’s episode, you’ll learn about the biggest low-hanging fruit to optimize your funnel including how to use low-ticket offers to augment your funnel.

Plus, you’ll find out how to use “self-liquidating offers” to boost the audience for your course.

More details and links on the show notes page: https://ftcreator.com/episode14

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Links & resources can be found on the show notes page: https://ftcreator.com/episode13

In this episode, Zach talks to Kevon Cheung from Build in Public Mastery https://buildinpublicmastery.com/

Kevon helps creators build online communities & products their communities actually want.

He’s the author of the book “Find Joy in Chaos” https://findjoyinchaos.com/, been a guest contributor in Mailchimp’s courier magazine, has a total of 5,000 students, and has gone from 0-20k Twitter followers since 2020.

Kevon also runs buildinpublicsprint.com, which is a 30-day sprint to help you document ideas & post 1 story every day.

In today’s episode, Kevon talks about why creators think building in public is hard when it’s actually really achievable. He also shares the first 3 steps to getting started.

Plus, you’ll learn how to build in public even if you don’t like using social media.

More details and links on the show notes page: https://ftcreator.com/episode13

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Links & resources can be found on the show notes page: https://ftcreator.com/episode12

Today I’m talking to John Ainsworth from Data Driven Marketing.

John Ainsworth is the CEO and founder of Data Driven Marketing. They help online course creators increase revenue by 4.86x on average.

With 20 years experience in building funnels and a degree in Mathematics, John has conducted extensive data analysis of hundreds of millions dollars of online business to create the field of Strategic Funnel Optimisation.

Data Driven Marketing has proven this process by helping dozens of online course creators 2x - 5x their revenue, and directly drives several million a year in revenue.

He’s a guest lecturer at Greenwich Business school and has been featured on Forbes.

He shared some amazing wisdom on the #1 thing all course creators should be doing that can literally 5x your revenue within the next couple months.

More details and links on the show notes page: https://ftcreator.com/episode12

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Links & resources can be found on the show notes page: https://ftcreator.com/episode11

Today I’m talking to Joe Casabona from the How I Built It podcast.

Joe started his career nearly 20 years ago as a freelance web developer before realizing his true passion for helping coaches, course creators, and authors grow their podcasts into authority-building lead generators.

He’s developed expert-tested systems from his 10+ years podcasting, 15+ years teaching, and 20+ years working on the web.

Joe now makes $30K to $50k every year on sponsorships alone, and gets 60,000 show downloads every month.

Plus, he’s had many high-profile guests on his podcast including Peter Holland, Wes Kayo, and Emmy Award winners.

Today, we discuss how to make sure your podcast is a true business asset and not just an advertising channel for other businesses.

More details and links on the show notes page: https://ftcreator.com/episode11

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 Links & resources can be found on the show notes page: https://ftcreator.com/episode10

Today Zach’s talking to Bryan McAnulty from heightsplatform.com - The all-in-one AI-powered online course and community creation software that empowers thousands of creators in more than 100 countries to build knowledge businesses.

More details and links on the show notes page: https://ftcreator.com/episode10

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Links & resources can be found on the show notes page: https://ftcreator.com/episode9

In this episode, Zach shares his biggest lessons about opt-in conversions and email list growth rate for course creators.

Working professionally in the internet marketing space for over 13 years I’ve worked with big names like EoFire, Amy Porterfield, Rick Mulready, Jonathan Fields, and Ryan Lee.

Today, I start with an overview of the 4 biggest conversion mistakes I see course creators make and deep-dive on how to fix them.

Then we’ll go through my top of funnel conversions (aka opt-in forms) and lead magnets that have easily generated over 100,000 email subscribers for myself and clients.

You’ll also learn how I 7x’d the email list growth rate for one of my clients. I’d wager if you implement what you learn today you could double your email list growth rate in 30 mins of work.

More details and links on the show notes page: https://ftcreator.com/episode9

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Links & resources can be found on the show notes page: https://ftcreator.com/episode8

Today I’m talking to Zach Spuckler from Heart Soul Hustle (https://www.heartsoulhustle.com/)

He’s an ethics-first digital marketer who sells courses, runs a community, an FB ads agency, and apparently even ran an e-comm biz selling candles!!

He helps course creators start and scale epic businesses. He’s earned over $3.2m from his digital products, and has spent $500k on ads to get there. (Overall ROAS is roughly 2-3x)

He’s managed over $3m in ad spend at his agency, served over 10,000 students, and also runs the Not Your Average Online Marketing podcast.

As if that weren't enough, he has an epic FB & Instagram ads for listbuilding bootcamp, which I've taken myself and gotten a TON of value from.

He’s getting 1,000 emails a month on his list for $2-3 each and is getting ROI-positive on ad spend within 30-60 days.

I’m excited to chat with him from the ethics-first perspective and to learn how he runs paid traffic to his offers.

More details and links on the show notes page: https://ftcreator.com/episode8

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Links & resources can be found on the show notes page: https://ftcreator.com/episode7  

Today I’m talking to Jasmine Jonte from https://www.cre8tion.co

Jasmine Jonte is the founder of CRE8TION: The Done-for-You Course Creation Agency! They’re on a mission to create world-class programs that inspire, educate and convert. Through partnering with both new creators seeking to productize their expertise and experienced creators looking to revamp their programs, CRE8TION does all the heavy lifting to turn brain dumps and interview time into programs with wow factor.

She consults with course creators to help them make their courses better, and even offers totally done-for-you packages to save her clients hundreds of hours vs. if they’d created the course themselves. And also lends a strategic eye to help them make a course that’s actually good.

Worked on nearly a hundred courses for clients that have generated over $50m in revenue for their clients, many of whom are WSJ best-sellers and amazon best-sellers

I was excited to get her take on how to make course students most successful, and how to make courses more profitable for the creators.

More details and links on the show notes page: https://ftcreator.com/episode7  

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Links & resources can be found on the show notes page: https://ftcreator.com/episode6 

Today I’m talking to Jacques Hopkins from https://www.theonlinecourseguy.com.

Jacques is a course creator and coach who’s teaching from over a decade of experience selling courses, and I love that he’s teaching from experience outside the course creation space (https://pianoin21days.com/)

His courses have generated over $4,000,000 in revenue, and he’s been featured on Forbes, Smart Passive Income, CNBC, Tim Ferris, and more.

In this episode, he shares his best tips with us for growing a profitable business as a course creator.

More details and links on the show notes page: https://ftcreator.com/episode6

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Links & resources can be found on the show notes page: https://ftcreator.com/episode5

Today I’m talking to Jordan Carroll from theremotejobcoach.com.

He helps high performers land legit remote jobs.

He’s been featured on Forbes, Bloomberg, Yahoo, LA Times, Huffington post and more.

In this interview, he…

• Shares his story of how he bootstrapped as a course creator
• Walks us through the efficient approach he’s taking to content creation
• Gives his top recommendation for how he thinks new course creators should get started
• We even did some live funnel & offer ideation together!

It was a super-fun interview; hope you enjoy it as much as I did.

More details and links on the show notes page: https://ftcreator.com/episode5

Get special bonuses and more episodes at https://ftcreator.com 🙂