In this episode of the Fully Stoked Podcast, host Sarah Stokes sits down with Alyssa Hughes, founder and CEO of Barefoot Baby and Barefoot Baby Foundation, for a powerful conversation about entrepreneurship, faith, family, and creating a life you didn’t even know you needed.
Alyssa shares how she left Connecticut with her then-boyfriend (now husband) Matt, moved to North Carolina with no jobs lined up, and accidentally stumbled into a life of tiny house living, art, chickens, and country community that completely reshaped her future.
What started as a home décor and art business (Simply Palettes) out of a 5x7 apartment deck and borrowed garage eventually evolved into Barefoot Baby, a children’s clothing brand inspired by her adventurous daughter, Cameron, and a barefoot, outdoorsy childhood.
Through a leap into wholesale on Faire, Alyssa and Matt went from 0 stores in May to 500 stores by December, scaling from baby/toddler sizes to full children’s sizes and hitting $40,000/month in gross revenue. But with fast growth came stress, burnout, and the realization that the business built to honor her family was starting to hurt her family.
Alyssa opens up about:
Moving from Connecticut to Carrboro and then to Marion, North Carolina, with no safety net
How a stranger’s free garage, five acres, chickens, and a community garden changed everything
Building an Etsy home décor business that wasn’t scalable — and why shipping heavy pallet art was brutal
Pivoting into children’s clothing, sublimation printing, and finding product-market fit with Barefoot Baby
Scaling from 0 to 500 wholesale accounts in 7 months on Faire
Asking for help and finding Freddie at the Economic Development Commission and Mountain BizWorks
Getting a manufacturing coach, moving out of the house, hiring staff, and opening a downtown production space
Starting Barefoot Baby Foundation to “bring nature and family back to childhood” through memories, not merchandise
Hosting family-friendly, free community events like a New Year’s Eve street party for kids and families
How a very recent faith journey (only about 2.5 years as active Christians) reframed their business as ministry
Seeing God’s hand retroactively in every “random” opportunity, connection, and open door
Alyssa’s story is a masterclass in saying yes, asking for help, and allowing God to repurpose your plans into something far bigger than you imagined — all while keeping family and community at the center.
Connect with Barefoot Baby & Barefoot Baby Foundation
Website:
👉 https://BarefootBabyClothing.com
👉https://www.barefootbabyfoundation.org Instagram:
👉 @barefootbabyclothing
👉 @barefootbabyfoundation
@thatbarefootfamily
Connect with your host, Sarah Stokes (Fully Stoked Podcast)
Sarah Stokes
Sr. Mortgage Loan Advisor
NMLS #1743154 | 376205
Coast2Coast Mortgage Lending
📩 Email: [email protected]
📱 Phone: 704-301-6040 | 828-772-4638
🔗 Link Hub: https://linktr.ee/sarahwhitleystokes
🔗 Digital Card: https://blinq.me/ndSaSgEp0Tmy
🔗 Mortgage Site: https://www.fullystokedhomeloans.com
Sarah helps people buy, refinance, and invest in real estate while staying aligned with their values and long-term goals.
#FullyStokedPodcast #BarefootBaby #BarefootBabyFoundation #WomenEntrepreneurs #FaithAndBusiness #ChristianEntrepreneur #SmallBusinessStory #FromZeroTo500 #WholesaleBusiness #KidsClothingBrand #NorthCarolinaBusiness #MarionNC #MountainBizWorks #EconomicDevelopment #FamilyBusiness #MomsInBusiness #WomenInLeadership #EntrepreneurJourney #NatureBasedChildhood #CommunityBuilding
The Fully Stoked Podcast features open conversations and a variety of viewpoints. Opinions shared by guests are their own. My goal is to encourage, inspire, and spark meaningful dialogue. I also want to honor my faith in Yeshua HaMashiach and acknowledge that not every guest shares the same beliefs. Thanks for listening and staying Fully Stoked.