Are you branding for likes—or for loyalty?

This week’s update is all about turning your branding into a function. When done right, branding isn’t just a logo or a tagline—it’s a trust transfer system. It should teach people how to talk about you, refer you, and rely on you. Functional branding creates referral readiness in every client and partner conversation.

Are your updates creating frequency illusion?
Do your touchpoints make your process feel intentional and referable?
Is your branding doing the heavy lifting while you’re working the plan?

Let’s get functional—with your message, your process, and your results.

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