In this episode, Brad Roche, The Mortgage Planner, sits down with a top-producing team to unpack the true meaning of partnership in today’s market. Together, they dive deep into how to bring more value to your referral partners going beyond transactions to create lasting, mutually profitable relationships. From crafting intentional WOW moments to using specific referral asks that trigger memory recall, Brad and the team share proven systems to help you stand out, serve better, and get referred more often. Whether you’re a Realtor, lender, or business partner, this conversation is packed with actionable strategies you can put to work immediately to grow your business and impact.

Are you branding for likes—or for loyalty?

This week’s update is all about turning your branding into a function. When done right, branding isn’t just a logo or a tagline—it’s a trust transfer system. It should teach people how to talk about you, refer you, and rely on you. Functional branding creates referral readiness in every client and partner conversation.

Are your updates creating frequency illusion?
Do your touchpoints make your process feel intentional and referable?
Is your branding doing the heavy lifting while you’re working the plan?

Let’s get functional—with your message, your process, and your results.

Not registerd? Visit www.TuesdayUpdates.com

Most loan officers ask for referrals the wrong way—vague, generic, and forgettable. That’s why I’m hosting a powerful, tactical webinar:
"The Top 7 Referral Asks That Get Results"
🔹 Proven scripting
🔹 Real examples
🔹 Immediate implementation We'll dive into:

• What makes people actually refer you
• How to shift from “do you know anyone” to “who’s downsizing now?”
• The exact language that activates memory and trust

This is about getting specific, becoming referable by design, and using psychology-backed methods like the Frequency Illusion and Triangle of Trust to earn business consistently.

Looking to improve your client referrals during the process?  Checkout 5 samples of how to ask for referrals when you exceed the clients expectations.

🚀 Embracing Unforgettable – A powerful conversation with The Motgage Planner and business coach Brad Roche. With 30+ years in the industry, Brad shares the keys to success in marketing, pipeline management, and referral-based growth. He dives deep into strategies like frequency illusion, future pacing, and leveraging connections to build a thriving business. But beyond business, Brad gets personal—sharing wisdom on balance, faith, and overcoming challenges. This episode is packed with insights, inspiration, and unforgettable stories that will change the way you approach success.

Habits of A Highly Effective Loan Originator, a guide crafted from over 30 years of experience in the mortgage industry. This audiobook is not just a collection of tips—it’s a blueprint for success, inspired by the qualities and practices of top producers and mentors who have shaped my career. Whether you're a seasoned loan originator or just starting out, these habits are designed to help you break through the ordinary and achieve extraordinary results.Throughout this journey, we’ll explore the foundational habits that drive high performance, from mastering daily priorities and building lasting client relationships to leveraging technology and creating systems that work seamlessly. These are the real-world strategies that I’ve used to navigate the challenges of the mortgage business, from low leads to rising stress, and turn them into opportunities for growth.But this isn’t just about professional success. At its core, this audiobook is about alignment—aligning your work with your values, your actions with your goals, and your purpose with the impact you want to create. It’s about becoming not just an effective loan originator but a leader in your field, a trusted partner to your clients, and a source of inspiration to those around you.So, whether you’re looking to double your production, build stronger referral networks, or simply find clarity in a fast-paced industry, you’re in the right place. Let’s dive in and discover the habits that will transform not only your business but also your life.

Join Brad as he dives into the latest insights, strategies, and reflections to help you break through barriers and unlock new opportunities in your business. Brad shares a powerful perspective shift—turning "brick walls" into "open doors"—and how faith, persistence, and action can redefine your path to success.

Exclusive Webinar on TuesdayUpdates.com: Prevention Gaps - Filling in the Fall out Holes** 🌟   Are you ready to tackle the unseen challenges in your business? Discover how to identify and plug those crucial gaps before they become major issues. Our upcoming webinar will equip you with the strategies to prevent fallout and ensure your success.

Starting 2025 with the set up to success with a plan for first quarter.

Join us as we explore how going the extra mile and filling the needs of our partners can open doors to new opportunities and drive more leads. It’s time to excel and deliver results! Not registered? Visit www.TuesdayUpdates.com