No, Low and Mid-Strength Drinks

Functional Drinks: New Research – from KAM Insights


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Exploring the Future of Functional Drinks

This mini-summit takes a deep dive into one of the fastest-growing parts of the alcohol-free sector: functional and mood-enhancing drinks. Bringing together leading voices from across the category, the session combines fresh research, buyer perspectives, and practical insights on what’s next.

New Research LaunchBlake Gladman (KAM Insights) unveils the first-ever findings commissioned by the Functional and Mood-Enhancing Collective, offering valuable data to shape the future of the category.

You can see the slides here:  http://joinclubsoda.com/nlm

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here

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No, Low and Mid-Strength DrinksBy Laura Willoughby MBE