No, Low and Mid-Strength Drinks

How alcohol-free and mid-strength drinks are moving from niche to mainstream?

Tom Surgey shares his experience as a wine writer, presenter and drinks industry commentator.

Tom Surgey is one of the UK’s leading voices in wine and hospitality – you’ll know him from The Wine Show and now, of course, his alc-free showcase Parched, countless TV and radio slots, and maybe even from pouring you a glass in a past life. He’s that rare mix of deep knowledge, sharp wit, and great storytelling, so expect to learn a lot and laugh a little too.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Soho House have introduced a new low and alcohol-free menu across all houses - and they have not done it quietly. Emails, members cocktails classes and a cool social video has introduced the new menu to members.

Our founder, Laura, caught up with Cyril Francoise, Head of Bars for UK, Europe, and Asia at Soho House & Co, who has been responsible for developing the new menu and launching it amongst customers.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Finding Funding - How to Secure Investment for Your Brand

You’ve created the perfect drink—now you need the capital to grow. This 100-minute masterclass will help you navigate the funding landscape with confidence, from angels and VCs to crowdfunding and strategic partners. Learn how to research, prepare, and pitch effectively to attract the right investors—plus hear hard-earned lessons from founders who’ve already been through the process.

What We Learned from Our Crowdfunding Campaign with Anna Chalov (Bemuse).

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Finding Funding - How to Secure Investment for Your Brand

You’ve created the perfect drink—now you need the capital to grow. This 100-minute masterclass will help you navigate the funding landscape with confidence, from angels and VCs to crowdfunding and strategic partners. Learn how to research, prepare, and pitch effectively to attract the right investors—plus hear hard-earned lessons from founders who’ve already been through the process.

Fundraising in No/Low: Lessons from the Frontline with Nick Bodkins (Boisson).

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Finding Funding - How to Secure Investment for Your Brand

You’ve created the perfect drink—now you need the capital to grow. This 100-minute masterclass will help you navigate the funding landscape with confidence, from angels and VCs to crowdfunding and strategic partners. Learn how to research, prepare, and pitch effectively to attract the right investors—plus hear hard-earned lessons from founders who’ve already been through the process.

What Investors Look For – panel with Nik Keane (Dioni Life), Guy Lawrence (Craft Spirit Capital), Louise Fitzpatrick (Heineken Beyond Beer), and Geordie Hadden-Paton (Rianta Capital).

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Masterclasses: What’s in a Name? Branding, Labelling and Compliance Essentials
What you say about your brand, and how you promote it, goes far beyond the name on the label. In this masterclass, experts share the rules and pitfalls you need to know.

(00:00) Category and Geography Rules with Kelly Moss (WSTA) – a practical guide to naming and labelling alcohol-free and mid-strength spirits and wines, plus upcoming changes to watch.

(25:30) Marketing Responsibly with Laura Demorais, Portman Group – how to navigate the Naming, Packaging and Promotion Code, and promote your brand with confidence while staying compliant.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Cracking the Code, Routes to Market for Alcohol-Free & Mid-Strength Brands
Breaking into the right routes to market can make or break a brand. This masterclass brings together expert perspectives from across the trade to help you navigate wholesale, retail, and on-trade buyers with confidence.

How to Work with Wholesalers with Sam Cooklin-Smith (Kore Drinks) – discover the “new way” of approaching wholesalers, from profiling partners and negotiating margins to building strong, lasting relationships.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

How to Export

How do you know when you’re ready to take your brand international? What should you know before getting started—and how have others successfully found partners and distributors abroad? This session brings together practical insights and first-hand experiences to help you build the right export strategy and avoid common pitfalls. Learn how to assess readiness, connect with international partners, and use the right support to grow abroad with confidence.

Exporting the US through Walmart Marketplace with Infinity Blue

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

How to Export
How do you know when you’re ready to take your brand international? What should you know before getting started—and how have others successfully found partners and distributors abroad? This session brings together practical insights and first-hand experiences to help you build the right export strategy and avoid common pitfalls. Learn how to assess readiness, connect with international partners, and use the right support to grow abroad with confidence.

(00:00) Benefits of Exporting with Verena Caris (The Department of Business and Trade)

(02:40) How to Build Your Export Strategy with Michael Jolley   (The Department of Business and Trade)

(21:54) How DBT Can Help You Export with Verena Caris (The Department of Business and Trade)

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Masterclasses: From Idea to Shelf Making Your Drink Happen

Turning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From production techniques to fulfilment, and from flavour to buyer meetings – this is your essential toolkit for making it happen.

Getting Fulfilment Right with Tom Ward from Wisebartender 0.0%

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.