Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength Wine

Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insights.

Selling to the Sceptics – join a panel discussing practical advice on pitching mid-strength and alcohol-free wine to buyers and consumers who remain unconvinced -  Will Willis (Zeno), Sebastien Thomas (Moderato), Jeremias Loock (The Other Bottle), Zoe Burgess (Atelier Pip)

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength Wine

Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insights.

Understanding New EU Rules – a practical workshop on the latest legislation and labelling terms, covering “alcohol-free,” “0.0%,” “alcohol-light,” organic certification, sparkling variants, and ingredient disclosure. Learn what these changes mean for potential UK descriptor changes and what you need to know as producers, importers, and advocates, and how to stay compliant while seizing new opportunities with Irem Eren

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength Wine

Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insights.

Australian Innovation – Treasury Estate Wines', Winemaker, Iain Jones, shares insights on investment, research, and lobbying in Australia.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Wine Mini Summit: The Future of Alcohol-Free & Mid-Strength 

Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insights.

Wine Development in the US – Dan Stiller (Better Rhodes) discusses how alcohol-free wine is evolving in the States, and what lessons can be drawn from the market there.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Code Breakers: What Drinks Can Learn From Plant-Based Innovation

As the no, low and mid-strength drinks category matures, its identity is shifting visually and culturally. What can alcohol-free, mid-strength and functional and mood-enhancing drinks learn from plant-based pioneers? Which codes are cutting through? And how can design help brands stand out while building trust? Join PB Creative for a fast-paced dive into the semiotic codes, packaging trends and bold moves shaping the next wave of standout drinks brands. 

Presented by Laura Ford from PB Creative. 

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Working with Journalists and Influencers: Building relationships that amplify your brand
How do you capture media attention and work effectively with influencers without breaking the bank? In this session, PR experts, journalists, and content creators share insider tips on navigating today’s changing media landscape, from building genuine relationships to making smart choices with limited budgets.

Why Trade and Consumer Media Matter with Jo Gilbert (Drinks Retailing) and Denise Hamilton-Mace, Low and No Drinker.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Working with Journalists and Influencers: Building relationships that amplify your brand
How do you capture media attention and work effectively with influencers without breaking the bank? In this session, PR experts, journalists, and content creators share insider tips on navigating today’s changing media landscape, from building genuine relationships to making smart choices with limited budgets.

Inside the World of Influencer Work with Camille Vidal (La Maison Wellness), Ben McFarland and Tom Sandham (Thinking Drinkers).

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Working with Journalists and Influencers: Building relationships that amplify your brand
How do you capture media attention and work effectively with influencers without breaking the bank? In this session, PR experts, journalists, and content creators share insider tips on navigating today’s changing media landscape, from building genuine relationships to making smart choices with limited budgets.

How to navigate the changing landscape, where do PR  & social meet? with Aidy Smith (Sypped) and Imme Ermgassen (Botivo) 

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

What Does ‘Normal’ Look Like Globally?
A lineup of international experts, from Spain, Poland, the Middle East, Japan, the U.S., and Canada—as they unpack how no, low, and mid-strength drinks are taking shape in their regions. Get the inside scoop on cultural shifts, market developments, and what’s driving momentum locally. Stick around for a live panel Q&A where you can ask your questions directly and dive deeper into the global picture.  

Presented by Chris Losh from WAFA

The picture in Asia by Mei Kyotani & Wataru Nakayama from Asahi

The Picture in Africa  by John Asogonnde from Eden Bar
The Picture in the Middle East by Erika Blazeviciute Doyle from Drink Dry
The Picture in Spain by Maggie Crifasi from Sense Barcelona
The picture in America by Dan Stiller from Better Rhodes

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here. 

Mid-Strength Summit 

Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and innovation, and this session is your front-row seat to what’s next.

Power in Partnership – An open conversation about the research results, and how brands, retailers and industry bodies can collaborate to grow the mid-strength category together.

Chaired by Camille Vidal

With
Russell and Gabby Lamb | 6 Percent Wine
Moritz Zyrewitz | The Gentle Wine
Jonny Shields | Quarter Proof
Brad Crompton  | Session Spirit

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.