Exploring the Future of Functional Drinks

This mini-summit takes a deep dive into one of the fastest-growing parts of the alcohol-free sector: functional and mood-enhancing drinks. Bringing together leading voices from across the category, the session combines fresh research, buyer perspectives, and practical insights on what’s next.

Panel: What Next for Functional? – a discussion on how to use the data to drive category growth, with panellists including Eoin Keenan (Goodrays), Hamilton Lowe (Smiling Wolf), Tatiana Mercer (Three Spirit), Amy Lupton (PB Creative),  Brendan Williams (Nuwave), and Kate Roskill (GSpot), Michael Mudie (Authentic Brew).

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.