The world of functional medicine is shifting—fast. From direct-to-consumer tech and wearables to economic pressure and growing competition, today’s practitioners are navigating a landscape that looks very different from even five years ago. In this episode of Freedom Rx, we flip the mic to our executive producer, James Maskell, a thought leader who’s spent the past decade building platforms, launching communities, and challenging the status quo in integrative health. Together, we dive into the big question: Is functional medicine ready for what’s coming?