Most functional and integrative practices are built around root-cause care, deeper relationships, and long-term healing. But here’s the problem: the majority of EHRs were designed for 7-minute visits and insurance billing - not 60-minute consults, supplement protocols, or membership models. In this episode, Jonathan Dunn, CEO of Cerbo, joins Seth Conger to break down: Why legacy EHRs were never designed for functional or cash-pay care, the hidden time and revenue costs of broken workflows , the 5 key pillars of workflow excellence, and how the right tools make them possible. If your current system is slowing you down, confusing your staff, or limiting your patient experience, this is your invitation to build a better practice - starting with better tools.

Most practitioners don’t think of themselves as public speakers. But here’s the truth: every time you explain your care model, guide a group workshop, or host a patient webinar… you’re presenting. And when done right, speaking becomes one of the most powerful ways to attract the right patients, build instant trust—and grow your practice. On this week’s episode of Freedom Rx, I’m joined by our VP of Service, Nicole Collicott, for a powerful conversation on: Why speaking turns ideal prospects into committed patients, how to move through the fear (even if you’ve never done it before), the proven structure we teach to help talks actually convert, and how one talk can create a six-figure shift in just 90 days. Nicole has helped hundreds of our practitioners clarify their voice and message—whether you’re speaking to one person or one hundred. If you’ve ever felt awkward on camera, anxious on stage, or unsure how to pitch your offer… this episode will change how you show up.

Why do so many brilliant doctors undercharge—or avoid the money conversation altogether? In this episode of Freedom Rx, host Seth Conger sits down with Nicole Collicott—former clinic owner, coach, and now VP of Service at FPC—to explore the real reasons practitioners struggle with pricing, sales, and communicating the value of their care. You’ll learn: The mindset shift that helped Nicole go from uncomfortable to confident in sales, why “soft-selling” might be keeping your patients stuck , how to stop undercharging, and the 3 questions every practitioner should ask to reframe their pricing strategy If you’ve ever hesitated to make the ask, this episode will show you how to shift your story, elevate your impact, and finally charge what you're worth—without guilt, fear, or burnout.

Most patients track one number: weight. But that number alone doesn’t tell the full story—and often, it leads to confusion, discouragement, and dropout. In this episode of Freedom Rx, host Seth Conger (COO of Freedom Practice Coaching) is joined by Bradley Davie, functional medicine advocate and Director of Strategic Partnerships at InBody—the industry leader in body composition analysis. Together, they unpack how data—specifically body composition metrics—can radically improve the way you deliver care, retain patients, and grow your practice. Whether you're already using InBody or exploring new ways to engage patients, this conversation will show you how to turn data into momentum.

What if you could deliver premium healthcare for the price of a coffee? In this episode of Freedom RX, Seth Conger sits down with Dr. David Tusek, founder & CEO of Cloud Medical, to explore how he’s redefining primary care. You’ll learn: how Cloud Medical provides premium healthcare for the cost of a cup of coffee each day, why removing insurance middlemen slashes costs and improves outcomes, and how the “Primary Care Renaissance” could reshape healthcare for generations From PRP injections at a third of the market price to same-day urgent visits anywhere in the world, Dr. Tusek's model proves that world-class care can be affordable for everyone.

Trying to grow your functional medicine or private practice—but not sure what numbers to track? In this episode of Freedom Rx, Seth Conger and James Maskell break down one of the most overlooked drivers of sustainable practice growth: how you measure your success. Because here’s the truth: You can’t manage what you don’t measure, and most owners are flying blind—guessing instead of tracking. For those ready to uplevel, we’ll introduce advanced tools like KPIs and OKRs that help you align your team and drive strategic growth. Whether you’re just getting started or trying to systematize a 7-figure practice, this episode will help you cut through the noise and focus on what really matters.

HR1—dubbed “The Big Beautiful Bill”—just passed, and most direct primary care providers haven’t yet realized what it could mean for their practice. On the surface, it’s about transparency. But under the hood? It’s laying the foundation for a major shift in how care is delivered—and how independent DPC clinics will survive (or struggle). In this episode of Freedom Rx, Seth Conger sits down with integrative health pioneer James Maskell to unpack what HR1 really says, what’s coming next, and why membership-based direct primary care may be the biggest winner in this policy shift.

What does it take to redefine what’s possible—in health, in medicine, and in life? In this profound episode of Freedom Rx, host Seth Conger sits down with Dr. Miles Nichols, founder of Medicine with Heart Clinic and Medicine with Heart Institute, clinical educator, and Aptogenix's director of formulation. From life-or-death outdoor rescues to personal health mysteries and the sudden loss of his father, Dr. Miles shares the stories that shaped his path as a leader in the functional medicine space. You’ll hear how early trauma, relentless curiosity, and a deep spiritual compass led him to build a thriving clinic, launch an education institute, and train hundreds of doctors—all while experimenting at the cutting edge of breathwork, cold exposure, neuroscience, and biohacking.

At Freedom Practice Coaching, our mission is to help doctors build thriving, scalable practices that deliver exceptional care. But even with the right strategy, one thing kept slowing our clients down: broken or missing operating systems. In this episode of Freedom Rx, Seth Conger shares the inside story behind two key solutions we created to close those gaps—Aptogenix, our practitioner-only supplement line, and Vibility, our health coaching and patient education platform. Vibility doesn’t just deliver consistent education and behavior change support—it also gives our practitioners access to real patient data, allowing them to track outcomes and measure the progress their patients are making toward their health goals. You’ll hear the real story behind why these companies were created, how they work behind the scenes to support practice growth, and what comes next as the functional medicine industry rapidly evolves. Whether you're building your first program, tired of supplement companies going DTC, or looking for scalable systems that actually work—this episode will give you a behind-the-scenes look at how we’re solving real challenges for real practitioners.

The world of functional medicine is shifting—fast. From direct-to-consumer tech and wearables to economic pressure and growing competition, today’s practitioners are navigating a landscape that looks very different from even five years ago. In this episode of Freedom Rx, we flip the mic to our executive producer, James Maskell, a thought leader who’s spent the past decade building platforms, launching communities, and challenging the status quo in integrative health. Together, we dive into the big question: Is functional medicine ready for what’s coming?