Trying to grow your functional medicine or private practice—but not sure what numbers to track? In this episode of Freedom Rx, Seth Conger and James Maskell break down one of the most overlooked drivers of sustainable practice growth: how you measure your success. Because here’s the truth: You can’t manage what you don’t measure, and most owners are flying blind—guessing instead of tracking. For those ready to uplevel, we’ll introduce advanced tools like KPIs and OKRs that help you align your team and drive strategic growth. Whether you’re just getting started or trying to systematize a 7-figure practice, this episode will help you cut through the noise and focus on what really matters.