At Freedom Practice Coaching, our mission is to help doctors build thriving, scalable practices that deliver exceptional care. But even with the right strategy, one thing kept slowing our clients down: broken or missing operating systems. In this episode of Freedom Rx, Seth Conger shares the inside story behind two key solutions we created to close those gaps—Aptogenix, our practitioner-only supplement line, and Vibility, our health coaching and patient education platform. Vibility doesn’t just deliver consistent education and behavior change support—it also gives our practitioners access to real patient data, allowing them to track outcomes and measure the progress their patients are making toward their health goals. You’ll hear the real story behind why these companies were created, how they work behind the scenes to support practice growth, and what comes next as the functional medicine industry rapidly evolves. Whether you're building your first program, tired of supplement companies going DTC, or looking for scalable systems that actually work—this episode will give you a behind-the-scenes look at how we’re solving real challenges for real practitioners.