In the inaugural episode of “Digital and Dirt” – Lamar’s new podcast focusing on Out of Home and innovation – Ian Dallimore welcomes Ross Reilly, Lamar VP of M&A, to discuss the evolution of his career, the fundamentals of Lamar’s success, and future growth strategy. Ian and Ross examine the importance of Lamar’s practice of the “golden rule” – treat others how you want to be treated and leave everything better than you found it. Ross also touches on Lamar’s recent investments and strategy. Lastly, Ian and Ross discuss future predictions and how technology may affect Out of Home Advertising.

00:00 - 5:40 Career Background
5:40 – 14:40 Lamar Career Evolution
14:43 – 21:30 Lamar Culture
22:34 – 27:22 Lamar Investments
28:00 – 41:40 Future of OOH

To learn more check out - https://www.lamar.com/digitalanddirtpodcast