Why project funding clashes with discovery workWhat CFOs look for in project-based fundingThe benefits of shifting to funding teams insteadStep one: Fund the team, step two: Assign an outcomeHelping finance teams make the shiftRole of product ICs vs. product leaders in finance conversationsTranslating between product and finance languageNaming conventions and how to make them finance-friendlyVC-style funding for teams: Fund based on learning and outcomesCase study: Agency using per-iteration fundingProduct teams understanding their cost and returnThe mismatch between incremental thinking and ROIWhy product teams must aim for exponential outcomesFunding teams instead of projects supports flexibility, learning, and continuous discovery.Assigning clear outcomes to teams helps maintain accountability and aligns with finance goals.Product people (especially ICs!) can be powerful allies in helping finance understand value creation.Understanding team costs—and expected return—is critical for sustainable product development.Bridging the language and mindset gap between product and finance is a core leadership skill.Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.comMentioned in the episode:
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