Remember that fundraising is simply inviting people to be supportive of your nonprofit organization. You do that through personal contact and by educating and involving them. The following are truths you should incorporate into whatever fundraising you do:

• People give to people and because of people.
• People who don't know you or your organization probably will not give.
• People that are connected to your cause, and are concerned about the problem that you are solving, are more likely to give more quickly when asked
• The best time to ask for a gift is after you have had a chance to inform and educate a prospective donor.

Listen as I share several more fundraising basics to help you successfully raise money for your programs and operations.