Telling your organization's story across cultures is harder than it looks. Get it wrong and you risk donors who feel used instead of connected. Get it right and you build the kind of trust that turns first-time gifts into lifelong partnerships.
In this episode, Morgan sits down with Julie Knopp, Director of Communications at San Lucas Mission, and Shelby Schmidt, Fractional Fundraiser here at FBB, to dig into what ethical, cross-cultural storytelling actually looks like in practice. Not the theory. The real, on-the-ground version.
They talk about the line between compelling impact stories and poverty tropes, how to bridge the gap between local leadership and a US donor base, and what it takes to build international relationships that hold up over time. Julie brings the perspective of someone living this work day to day at San Lucas Mission. Shelby brings what she's seen coaching organizations through the same questions again and again.
If your organization tells stories about communities your donors will probably never visit, this one's for you.
Learn more about San Lucas Mission here: https://sanlucasmission.org
And contact Shelby here: www.fundraisingbeyondborders.com