Fundraising gala auctioneer Sherry Truhlar

Are you a woman in transition? My own journey -- from working at GE to plus-size modeling to growing a company -- has been documented on this radio show.

Having watched auction guest behavior at hundreds of benefit auctions, I can say with conviction that this color works like magic, drawing bidders in to have a closer look. Learn more about this mysterious hue in this week’s podcast. Listen to the podcast below.

One of my Florida clients was tired of the traditional school auction catalog binding. They decided to try something that offered more glam. In this podcast, you’ll learn what they liked and disliked about using a “ring” to hold the catalog together. Listen to the podcast below.

The majority of nonprofits invest in silent auction mobile bidding and online auction platforms with the hope that they’ll raise more money. That’s why I’m personally disappointed that so many vendors (the majority of them, as I record this podcast) do not include this “must-have” feature into their products. You simply can’t raise as much... Read On >

It’s a big question: Will bidders bid more or less if they know the value of an item before they start bidding?  I talk with many committees who debate as to whether they should print the auction item values in their catalogs because they wonder if it might psychologically affect the guest’s perceived value of... Read On >

Just because your benefit auctioneer knows how to manage 250 people doesn’t mean he’s ready to oversee your gala of 1,000 guests. His ego, enthusiasm, or lack of money in the bank might have him saying, “I can do this!” But his experience level might suggest that he needs to stick with smaller groups for... Read On >

At a school auction this past weekend, my client engaged in what I call “Sticky note marketing.”  They used the concept to better market the jewelry in their silent auction. Listen to the podcast below.

I don’t subscribe to Cigar Aficionado. Or I didn’t think I did. Recently one of the magazines mysteriously appeared on my doorstep. It reminded me of some great items you should be procuring for your silent auction. Listen to the podcast below.

I’ve been spending time with Auction Chairs asking them about their benefit auction planning experience. I wanted to find out what information they wish they would have been told prior to taking on the responsibilities. Listen to the podcast below.

Last Friday, my friend Sandy Rees of Get Fully Funded released her new book, “Get Fully Funded: How to Raise the Money of your Dreams.” Sandy always has great ideas, so I interviewed her on the topic of where to get volunteers for your benefit auction. Here’s what I learned. Listen to the podcast below.