Fundraising is changing — fast.

In this episode, Brad Ton and Trevor Nelson unpack the new rules of fundraising, social selling, and human connection. If you're a nonprofit leader, fundraiser, or someone who works in donor engagement, this conversation will change how you show up.

Brad and Trevor explore what it means to move from transactional fundraising to transformational fundraising — and why authenticity, vulnerability, and emotional connection are becoming the most powerful tools in the sector.

You’ll learn:

- Why social selling matters more than ever

- How authenticity can transform donor relationships

- The emotional drivers behind great fundraising

- Why current donors are your strongest pipeline

- The power of gratitude in donor engagement

- How leadership shapes culture and connection

- The role of mindfulness and presence in fundraising

- Why personal adversity often creates better fundraisers

- How to build genuine human connection in a digital world

If you’re ready to rethink your approach to fundraising, deepen your leadership, and build more meaningful relationships, this episode is for you.

🔗 *CONNECT WITH US* 🔗

Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/

Connect with Brad on LinkedIn: https://www.linkedin.com/in/bradton/

Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/

💙 *ABOUT HGA FUNDRAISING* 💙

This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.

To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/

Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/

Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers:

https://hgafundraising.com/nonprofit-coaching/