Hey Nonprofits is the ONLY podcast specifically focused on event fundraising and auction strategy — because someone has to stand up for the gala.
This is Part 1 of the Timed to Perfection Series — a 6-part webinar series built entirely around the #1 question we get from nonprofit event fundraisers:
"How do we nail the timing of our event?"
In this episode, two of the most in-demand fundraising auctioneers in the country — Jordan Campbell (Atlanta) and Chris Hensley (Chicago) — break down everything that happens before, during, and after your gala that determines how much money you raise.
Spoiler: It's not the 18 minutes on stage. It's the 18 weeks that led up to it.
🔑 *What You'll Learn:*
✅ Why your fundraising window is 60–75 minutes max — and must be done by 9 PM
✅ The "party first, business in the middle, party again" framework that keeps donors engaged
✅ Why audience development is a 4–6 month job — and what that work actually looks like
✅ The table host ambassador model: how 40 table hosts become your most powerful fundraising weapon
✅ The right order: live auction FIRST, then mission moment, then paddle raise — and why it matters
✅ Why the auctioneer needs to be liked before the fund a need even starts
✅ Jordan's lights-off star moment — the single most talked-about fund a need technique
✅ Chris's 4 rules of the live auction that set the tone for the entire room
✅ How to deploy a $100,000 matching gift strategically (not just announce it and hope)
✅ The countdown clock technique that gets 700 people off the cocktail hour and into their seats
✅ AV mistakes that silently cost you $20,000–$30,000 in donations
✅ Why honoring someone with a plaque from the stage is killing your golden hour
✅ The $132 million donor who gave his first gift of $250 at an event in 1994
This is the event fundraising conversation your board, your ED, and your auctioneer all need to hear.
*Connect with Jordan Campbell:*
💼 LinkedIn: https://www.linkedin.com/in/jordancampbell-fundraising-auctioneer-nonprofits/
🌐 Website: https://jordan-campbell.net
📞 +1 404-426-2762
✉️ [email protected]
*Connect with Chris Hensley:*
💼 LinkedIn: https://www.linkedin.com/in/chrishensley
🌐 Website: https://www.bidrabbid.com
*Connect with Trevor Nelson:*
💼 LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167
🏢 HGA Fundraising: https://hgafundraising.com
*💙 ABOUT HGA FUNDRAISING*
HGA helps nonprofit event fundraisers create auction success with the most profitable — and mission-focused — consignment auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization raise more money.
🔗 Explore auction items: https://hgafundraising.com/trips-and-...
🔗 Free fundraising coaching: https://hgafundraising.com/nonprofit-...
🔗 Subscribe to the newsletter: https://hgafundraising.com/subscribe-...
⏱️ *Chapters:*
00:00 Introduction + AI in Fundraising
08:54 The Importance of Timing in Fundraising Events
11:43 Energy Management During Fundraising
14:24 Common Pitfalls in Fundraising Events
17:31 Structuring Live Auctions for Maximum Impact
20:27 Post-Event Strategies for Silent Auctions
36:48 Strategies to Engage Your Audience
39:48 Paddle Raise Psychology and Auction Dynamics
45:03 Building Rapport in Fundraising
45:55 Creating Excitement in Silent and Online Auctions
48:45 Incorporating Unique Items in Auctions
52:14 Identifying New Donors
56:04 Optimizing Silent Auctions - Quality vs. Quantity
58:27 Promoting Auction Items Effectively
1:01:30 Innovative Revenue Enhancers
