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Today we're talking to CEO, Julie Roth Novack, who spent 20 years in the digital agency world, where she planned over 50 large-scale galas and corporate events. In her mid-forties, Julie left her executive job to launch Partyslate, a website that inspires people planning events and connects them with the leading event professionals and venues across the country and the world. They are currently launched in 14 cities.
In an industry where 3% of venture capital money goes to female tech founders, we're going to learn how Julie is taking on a $112 billion market within the events industry through her company, Partyslate. Julie's going to walk through the five elements of brand strategy, scaling the business, how to book the gig and qualify a lead, and how to use the COVID era to expand your digital presence. What is the wild West of Instagram and Pinterest, and what's so special about posting professional photos on Partyslate? You're about to find out.
https://www.partyslate.com/
https://www.instagram.com/partyslate/