Funky Business Show

About Susan

 

A qualified therapist and health coach with real-life experience

 

As someone who has been through the tunnel of trauma and come out the other side, I know emotional health and well-being is a fine state worthy of achievement.

 

Through surviving my own personal traumas, I studied Counselling and also became a qualified EFT and Matrix Reimprinting therapist to help others, which you can read about in my book at Survive and Thrive after Trauma. I relate to my clients with true empathy and compassion.

During my darkest times, EFT transformed my emotional health with lasting results.

I am now a Lifestyle Prescriptions® Health Coach. I operate my therapy business on a full-time basis, with a growing local and international client -base. I also run regular workshops and offer public speaking engagements to educate and inspire others on how to achieve optimum emotional and physical health.

I offer face to face, Skype/Zoom or telephone sessions

Why I love working holistically for Healthy Lifestyle and Emotional Well-being

I am a Lifestyle Prescriptions® Health Coach guiding and supporting clients to find the root cause to a chronic health condition. Discovering the WHY of your symptom.

I help clients overcome trauma without re-traumatisation

I offer real-life improvements; physical symptoms reduced or cleared

Empowering others with evidence-based Self Healing techniques

Helping clients to increase vitality and life-energy

Contact Details: 

https://hampshire-eft.co.uk/information/about-me/

Susan´s Book: 

https://surviveandthriveaftertrauma.com/order-book/

In this episode, we talk to Curtis J. Morley (Serial Entrepreneur & Author) as talk about his book, The Entrepreneur's Paradox, the work he does at the Univesity of Utah, and so much more. 

Purchase The Entrepreneur's Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey 

Curtis Morley is a 5x entrepreneur, educator, thought leader, patent holder, and innovator. He is the Founder and CEO of The Entrepreneur's Paradox and is the author of the best-selling book with the same name. Curtis is a sought-after speaker and has presented at events around the globe including Japan, New Zealand, United Kingdom, and China.

Curtis has coached entrepreneurs in multiple industries and verticals. He has a passion for helping entrepreneurs achieve next-level growth and results. Curtis is also an owner in eLearning Brothers and helped the company achieve 10x growth in five years, acquiring 96 of the Fortune 100 as clients and becoming the 3rd largest brand in eLearning. He has been awarded Entrepreneur of the Year, 40 under 40, Hot 100, and Inc. 500/5000 six times including Inc. Hall of Fame award. Curtis helped eLearning Brothers to become the #1 fastest growing company in the Silicon Slopes and has been honored to be on the fastest-growing list ever since. Prior to eLearning Brothers, Curtis also served as head of Corporate and Global Marketing for FranklinCovey.

Curtis has five children and two grandchildren. Outside of business, Curtis loves to compete in marathons, IronMan, and relay races. He has a passion for music - singing, playing, and songwriting. One of his favorite things is to sit outside on a hot summer night playing in sync with the chorus of crickets in his backyard.

Danielle Earley 

Hey, great. Well, welcome. Welcome to the first open mic series with fit for business. So as part of the circuit, we're going to have three open mics. We're kicking off today with Cristina and looking at podcasts and learning from Christina about her radio show, but also how we can deliver as individuals great podcasts that will be engaging and energizing. We've also got another open mic that's coming up regarding writing interesting articles. And we will have a third open mic session all around video and how you can create your own learning module that we can put into the kitbag. So really delighted to have you here, Christina. Thank you, it will mainly be a question answer. This has got a list of questions from the women that couldn't be here today. And of course, Melanie and Joe, you can ask as many questions as you would like.

 

Liz Goodfellow 

Yay, Liz, over to you. Thank you. Yay. So yes, a big thank you to Christina Moyle, from funky media agency, who's here to support us with our learning and preparation for getting ready for our fit for business powerful podcasts. So, Christina, would you like to just tell us a bit about yourself, and particularly about the part of your business that the radio show, but I know you've got other facets to your business as well. But yes if you could just paint a picture of what you do.

 

Cristina Moyle 

Yeah, so let's start at the beginning. It's always a good start.

 

How did I get into it more importantly, because it's not something you just sort of fall into. So I've been in radio, working in radio stations since 2013. I've been working in media marketing since 2010. And prior to that, I had my own business, where I used to

 

look after hotels, restaurants, pubs, bars, that kind of thing. So a completely different kettle of fish from marketing. And what happened was, I moved to Spain in 2010 with my family. And I started working for a radio station there. And in Spain, if you're familiar with start-ups, in Spain, that happens often, so a lot of people will retire, sell the house, and live the dream and want this business to work fabulously. And then they'll spend their money on advertising. And I was the little salesperson came in and said, Hello, Please, could you advertise with me. And so I would have to sell advertising. And that's how it all started, I did just that I sold advertising, I was actually very good at it. And I had a lovely client base, who I sold to and helped creating radio commercials, I found though, that they would have no website, or the phone number would be wrong, or they weren't ready to welcome the pool of people that have been sent to them via their advertising budgets.

 

So that made me learn and grow even more. It's an ethos of How can I help them get a return on their investment. And this is how funky media was founded.

 

The Birth of funky media over many years, was learnt by having to diversify, to make sure that my clients received a return on their investment in whichever way that would be useful to them, whether that would be tying up with their printed media with their radio advertising,

 

marketing newsletters, all mixed into one because they're all interconnected. So if you're planning to market your business or your personal business, if you are a coaching business, it's a really good idea to make a good sold plan, and then work out now what's going to happen from there so that the effort works and you're not wasting any money.

 

Yeah, and then you know, what happens? If you do it well, and you look after people as I do, they stay with you for years, because we ensure that together we grow, their businesses grow and change. And I grow with them to ensure that they're happy and their businesses are working. So that's how it came about.

 

I'm relocated back to the UK in March, two years ago. So I've been back two years. And I kept my Spanish business going and flew back. And I started a new business here called funky media, which we have today and around the tooth side by side. And on the fourth of February 2020. I launched Funky Media Radio, alongside the Spanish Business. And then of course, lockdown happened in March.

 

But I had already set everything up online. And everything I planned to create events where people would come along and have a networking event and then they would do the talk on the radio that all switched around. And so we went just completely online and that's how it's been going. I'm very lucky actually that I did that. It wasn't too much of a transition only really having the two small ones by your feet.

 

After doing everything, and yeah, that brings us good day. So  funky media radio is an online radio station. We have mobile applications in all of the stores, Google Play, and Apple Store Apple Watch cars. If you have auto cars with the dashboard, the more modern ones, you can find  funky media radio on there, too. All of my shows become podcasts. And then the podcasts are then fed through to everywhere that you can find a podcast, which runs alongside our own website that we have. So it's online everywhere. When you do a podcast with us, we have various shows for predominantly women in business, because that's my passion. My passion is to help female owned businesses! Setting up passion led businesses really, I work with a variety of people, obviously. But but that's what I like to do. I like to help people that want to run a passion led business and work with them for the long, long time business journey. And we do that with support from funky media radio.

 

That's pretty much brings us to today. And then a bit later on, I'll tell you about the other side of the business.

 

Liz Goodfellow 

I love that passion, that business lovely. That's a lovely phrase, isn't it and all of the women that that are part of fit for business, I think passion and purpose is at the heart of what we do. And so it's it's lovely to connect with you, Christina through through us both for all of us being passionate about what we do and wanting to have a positive impact on other people. And I just remembered from talking to you before Christina that you also you love music, don't you you're really passionate about a bit. And a wee bit. favorite kind of music is really hard. But I do love my Motown soul funk. I like a bit of house music. And I especially like it when the to mix together.

 

Cristina Moyle 

Get a bit bit of everything. It is difficult. I do love the older style music personally.

 

Just you bop around in the kitchen and have a busy day you put that music on, the rest can go it can change moods, you can drive along, have a miserable day, put the music on, it will change your mood. And it's so it's part of everyone's life. And every day music lifts off.

 

So I'm super loving music.

 

Me too. Me too. And music will be a big part of the fit for business podcasts as well. So yeah, I'm really excited to, to share share our all our mutual love of music. We do music interviews, as well. So we have musicians that Come on, and we'll do an interview. And we have a show that aired on a Monday, Wednesday and Friday between four and six called funk, soul jazz. We often have a two hour show. And the second part of the show is two co hosts and they interview musicians. Fabulous. Really, really interesting to

 

life journeys. And music is brilliant.

 

Liz Goodfellow 

I bet Danielle's husband is a musician.

 

Danielle Earley 

Yeah, that would be interesting.

 

What are your most you said this earlier? cristino boundaryless, some of the more popular shows that you've got? What do I mean? That sounds like it's going to be a popular one. But what what kind of that? What are your most popular radio shows?

 

Cristina Moyle 

Well, we have,

 

funnily enough, it's one that I love. It's only six minutes. And it's every Wednesday at 11 o'clock and 7pm and it's the lovely Michelle and Michelle does a little update from the Costa del Sol every week and it's a day in her in her life. And she says it as his speeches a bit tongue in cheek, but it's she's fabulous. And we we often get people tuning in for her her show. And also

 

the way that we work is the show goes out live. So we have a specified time that the show goes on air. And once it's gone on air, then it becomes a podcast. So you can't have the podcast, obviously, because he's not gone out yet. And so with our podcasts, people can download them from our website. And often if people have missed the slot at 11 o'clock, perhaps they're working or something. They will come back in the evening and listen to her show and download it.

 

Another show that we have that's really popular is from Dominic Dominic is based in the USA, or the startup life podcast. And he interviews corporates. So it's

 

we've had so many people we do about two a week at the moment, so very, very busy with those podcasts. And we've had so many I mean, you just have to go and look at the list. There's so much value in that list. It's amazing. And they're

 

about an hour, an hour and a half long. Each one

 

Liz Goodfellow 

Each show. Oh, thank you. Thank you. I noticed that Helen tried to pop in, and then she's popped out again. So I'm just gonna send her a quick text just to support her. So I put my head down. Yeah, thank you. I did accept her, but I'm not sure it worked. Fabulous. Okay, so let's move on then to some specific questions for Christina. First of all, I just want to open the floor to Joe or Melanie, if you have a particular question for Christina, if not, then I've got some other ones. But would either of you like to, to take this opportunity to,

 

to ask Christina and use us a bit of her knowledge and expertise?

 

Joanna Cates 

And I haven't got a specific question, because I'm like a blank canvas at the moment. So you can mold me into any shape that you want to, because realistically, I have been, I've been an accountant for over 20 years, and then had this turn of COVID turnaround, where I started writing when I started journaling and started writing, and published the book, and realized that that's the path that I want to follow. But where I probably lack is confidence in getting myself out there. So, you know, with podcasts be beneficial for me, even though I've, I say only I've got one book out now, but there's going to be more to follow.

 

Cristina Moyle 

Absolutely, absolutely anything. It's not just podcasting, but even a networking event, if you're part of a regular networking group, your confidence grows week by week by week that you spend time with those people and learning from the people within the group that you're in. So this is why this group's really great because people get to know each other, and you can practice even, you know, you've got your book, you need to practice have confidence in speaking about that book, this is a great space and a collection of women for you to be able to do that.

 

And practice, practice, practice, the more you do it, it will just become second nature to you. And you will grow and enjoy it. And you'll probably go on to be doing more than just one book, it will be the second book, and then maybe you'll coach people on how to become an author, and you'll find your way.

 

And that's something that you know, obviously I help people to find the product.

 

Danielle Earley 

Thank you. The wonderful thing, Joe from a fit for business point of view is that

 

Liz is extremely excited about the podcasts and is making this hurt her space. So she's going to be doing the interviews. And I think part of that confidence is having a great facilitator in Lisbon in holding that space. And we all know that Liz can do that amazingly well. So that's also nice to know that the podcast will be you know, it will be with Liz, it's going to feel very relaxed, it's going to be like a chitchat

 

with you know, with some questions from Liz, but you know, not not No, not structured, the only structure that we want is that we want to weave in a couple of songs, because we thought that would be quite fun. And keep it around, sort of the woman behind the business, you know, even just your introduction there about your journey from being an accountant to then writing your first book and where that's going. So, yeah, that that should help. And, and personally, for me, I think it being a podcast helps with the kind of showing up visually, you know, I'm very happy to walk into a room of facilitates, you know, a very large audience, but put me in front of a screen. And I think, Oh, you know, it's just a completely different energy for me. So I think the podcasts also nice way into getting confidence around what you're saying, without having to talk juggle, what you're saying, and some visuals and the video all together. And of course, we've got some tips in the next one of the other open mics around video, but I asked her a nice way to to build that you know the skills and the language that you want to do to represent yourself and often they're not recorded on video. So like today, we are speaking on a zoom. Often we would use different software to do that. So you're actually not face to face with people you can, you know, really put your I always think it's good to go into a podcast, or interviews a session with with some goals and some key goals that you want to get in there. But don't plan too much if you can just get to be your authentic self.

 

And sometimes you just got those couple of bits there each time. You can plan it plenty bit by bit and just adding another layer

 

Liz Goodfellow 

and talking about the different structures of podcasts that we're kind of we're referring to I have got a specific question. That was from Katie, Katie chittenden. Who you know, well, Christina, she's she's asking just your opinion on this and I guess it will vary, but she's saying that within a podcast is it better to have a kind of informal chitchat with the the interviewer and the

 

Cristina Moyle 

Interview a on a relevant topic, of course, or do you think that kind of question a more structured question and answer session is better? And I've got eight, there might not be one on what shows not because it depends on the person doing the interview.

 

And the style of the person doing the party, they're hosting your podcast, because they'll have their own style. And they will, they will be the one, you know, driving that questions, if it's the questions and answers you may get.

 

You may get a specific set of questions asked, which you want you want to start with, or it might be that you're quite naturally as a presenter as a host. Happy to get those questions out of people. And it really does vary depending on the topic.

 

And the person if it's if it's a business related podcast to do with numbers and tech things is a very separate set of questions that you'd be asking to

a stylist, for example, I think Katie's role, that would be more natural and would be more relaxed. Yes. Yeah. Brilliant. I think that the purpose behind the fit for business podcast is going to be about drawing out the best of the Wonder Woman that's being interviewed and making them feel comfortable, to share who they are, and what their businesses and to promote themselves. But also, we will always be mindful of our audience. And fit for business is passionate about learning and growing. So by drawing out the best of the Wonder Woman, we also want to educate and inspire our audience. So

 

that will be our kind of form. Yes. so I would, in that instance, I would prepare the show notes before having the interview so that you know, the history of that person, if they have written a book, what is the Book about write some notes on that? And when you're doing the interview with them, you've got your set questions about them.

 

Now, I would ask them for their origin story.

 

Liz Goodfellow 

Yeah, yeah. Lovely. I love I love that, again, that phrase origin story.

 

Melanie Blyth 

And Melanie, is there anything you'd like to ask? Yeah, I've got a few questions down. So I'll sort of I'm sure some of them will come up anyway. But yeah, I wondered about the best balance and kind of builds from what Liz was asking about the balance between how much you kind of personally, you put into a podcast, but your own story, and sort of how much you're maybe, you know, educate others on maybe your topic that you're passionate about? I mean, how, how you kind of balancing? Yeah, it's usually you can choose a split, you know, you can do like a 6040 split or an 8020 split, depending on your desired outcome for that podcast, and who's, who is actually hosting the podcast, because each person that hosts podcast will have a different audience or a different vibe. So you would do your homework before going to be interviewed, and have your own plan. And if it was, for example, Dominic, one of my presenters who is very corporate, you would have a completely different plan going in there, you'd be more about giving back value. And the new word about talking about your origin story. And he would pose questions around that the emphasis of the podcast is what?

 

Cristina Moyle 

really determine that? Yes, because it's different for you know, you can go in with a plan that you don't know what you're going to be asked, unless it's a very structured Podcast, where they say, These are the questions that we're going to ask you, could you prepare some answers for that? equally fine. But they're, again, they're just different types of podcasts, a different types of interview style. It's like Oprah, you know, you're not going to go there with with a set of questions, you know that she's going to get that out of you. But you go there with an expectation because you know, her style of interview techniques.

 

Melanie Blyth 

Thank you. And may I just ask a really basic question, which might be really silly. But what is the definition of a podcast? I mean, what's the kind of boundary is I guess I've been totally clear.

Cristina Moyle

A show is show is recorded and put out on air at a specific time. And will cover usually a geographical area. And a podcast is an internet based interview that is uploaded, that can be then listened to at a later date or downloaded, which is why a show will often become a podcast after it's aired.

 

Cristina Moyle 

Right? And a podcast can be then anything I mean, it could be a monologue or it or it can, can it as well as sort of like you're talking about having a facilitator or Interviewer And yes, it's anything really it's anything. So you have different categories.

 

So if you go into a podcast directory you may have, you usually will have to set your interests. So if you have interests in business, finance, you will be shown podcasts that are fit with that category with presenters that cover those topics, or it might be mental health. So if you if you're into mental health, then you would choose those categories and topics. And so you'd be shown podcasts in that category with those people. So it's like watching TV really, you know, you choose if you like drama, or better sci fi or, you know, like me, I do love vampire program.

 

All differs. So, again, podcasts get us a categorized, depending on the content within them.

 

Liz

Thank you. That was an excellent question, Melanie. Yes, it was actually on my list of questions. Anyway, it wasn't a silly question, because I think we intersperse into play the words of radio show podcast radio show. And and I'm not always completely clear on you know, what is the difference? So Christina is you have different audiences. So podcasts can just be or you can upload a podcast to a podcast provider. And that's and hope that someone comes across it. Whereas a radio show is very different. Because you have a specific time, you need to be on air, it's advertised in a very different way to a podcast, because you can just go to a podcast at any time. They're just there, they're listed or you wait for the next one to come out next week. But with a radio show, it's it's live.

 

Melanie Blyth 

 

leading on from that, then I'm just thinking about how you find podcasts and particularly like with funky media. So you know, if I if I want to go and you know, send someone to listen to one of liz´s  fit for business podcasts? Would they need to pick it up through funky media app? Or is there like a consolidated place where you can kind of search for them? How do people find what they want?

 

Cristina Moyle 

Yes you can see them on our Mobile application, on our funky media radio website, you'll see the list of podcasts and shows there and you can just choose them.

 

And also, you can download them, you can go to Google and search in Google podcasts, it comes up and Apple podcasts, it comes up, and you just search for the podcast and it will it will come up,

 

we have to put that there, you know, it's not didn't just appear, we have to do quite a lot of work to get those there. Which is why podcasts are so popular. And of course, in the last year or so there have been a lot of them. People created new ones.

 

However what we do slightly different because we're a radio station that creates the podcast, as well. So it's sort of like, you get a better chance of having more listeners, because you're on the radio as well as just the podcast list.

 

Yeah. Thank you. Sorry, Joe, to jump in.

 

Joanna Cates 

What I was gonna say is if you're carrying out an interview, and you've got someone who I'm, I would call myself an over thinker, how would you handle someone like me that wants to bring everything into the interview, rather than, you know, concentrate on, I suppose the structure of the interview, that's all down to who's interviewing you. And a lot of nations only.

 

Cristina Moyle 

They will have a timeline or structure it within themselves, you know, unless it's just a run free, but you know, we have a wonderful world of editing, podcasts are also is edited. Unless you are live sometimes, yes, sometimes? No, it depends, on the show.

 

in a sponsored podcast, and obviously we would get the ums and ums out, and the heavy breathing noises and things like that that's a little bit more involved. Is that, is that going to happen with our podcasts? Probably not to start with no, they get busier, this is how podcasts and start, they get more popular and then you could become a sponsor. And it grows and grows in some popularity at the beginning of the journey, but maybe later on.

 

That being said, if you waffled on for about 5 to 10 minutes, we might end up  editing, not many people waffle on too much because they've enjoying what they're doing. And they're there for a purpose. So you usually you've thought about it, you know what you're going into say? And if you go in with some clear goals, albeit tiny ones, it doesn't have to be a big script. You'll get what you need out of the experience as a host and also as the person being interviewed.

 

Joanna Cates 

Thank you.

 

Liz Goodfellow 

Happiness. Another question. Oh, sorry.

 

Danielle Earley 

Let's just do it.

 

Sorry, I was just gonna say, Joe, when you do the interview with Liz, it's not going out live. So it's recorded. So if if you literally just completely froze, this can just be started again, you know, so in terms of you know when you when you booked your slot with her so you know, you might even agree to do like a, let's just do a 10 minute warm through so I can kind of feel warm, get into the groove, and then you kind of relax, know, the sort of the butterflies start to settle down and you just realize Actually, it's just listen, I have an a chat. And then and then this can say right for kickoff, and you'll go Yeah, that's great. And then she can kick off. So just Just so you know, you've got that playability within the session as well. And it's new for us. So it's Yeah, and the butterflies, you know, this is the hardest bit, everyone gets the butterflies everyone. Even if it's your experience, you was getting a little butterfly, of all this happening, you know, and that's a good thing because it means you care, that that just shows that you that passion is there for what you're doing. And you're nervous about it, because it means something to you. So you know, it's always good to try and own that. And we all go through it, but me included, I get my butterflies and

 

Liz Goodfellow 

flip it around and use it for for what you're there for. Yeah, I think Yeah, just to reiterate, reiterate that Danielle and I, we have the adrenaline pumping, which is what causes the butterflies at the, you know, the beginning of all the events and things that we organize. And as Christina says, it's it's natural, and it actually brings out the best in us, it actually helps us ultimately to perform at our best. So don't worry, Joe, I will explain shortly, a bit more about what our podcast is going to look like just to give you a bit of a bit of a visual of kind of how it will work. But another question that came up, Christina, was, what are the rules for playing music on podcasts? You know, can you just play anything you want? from YouTube via your laptop? What are the rules,

 

Cristina Moyle 

that's called the copyright, you have to have a license to play music on line. Obviously, we have a license. So you're all right with us. And that's why it's a good idea to go through a setup process. If you are using music, you have to get the permission of the person's music. However, a lot of podcasters use instrumental.

 

And so you can do like an intro and outro with an instrumental. And in that case, it's a lot easier for music rights. But even if you've got a license, if you do a recording and put it out on Facebook, for example, they will mute it. There  are algorithms that pick it up.

 

Liz Goodfellow 

Yeah, brilliant. Thank you,

 

Cristina Moyle 

The Wonder Woman can give a song recommendation, through the app, there's a dedication area where you can request songs and things you can use that and then the request will come straight through to you for your podcast show.

 

Joanna Cates 

one question, what are we allowed to use? If they're recorded, these podcasts are recorded. And by, say, for instance, if I wanted to showcase my podcast off, as it just got to be contained within the fit for business group, or though it will appear on my radio station.

 

Cristina Moyle 

And it will also appear on all of our podcast areas. And the point of doing the podcast is to shout about you and how wonderful you are and how businesses. So you will hopefully keep sharing out your link to your podcast, which we will send in you have a dedicated link. And then you can see how many people are listening to it. And then maybe people are downloading it.

 

Liz Goodfellow 

Then Christine has got such an amazing professional setup. And you're explaining it so well for all of us, Christina, this is really, really helpful. Thank you very, if you don't understand it, it's don't really fit well. How does that work? You know,

 

Cristina Moyle 

I've tried to make it as easy for people as possible. So to listen to my podcast is so easy to do. And also we transcribe the podcast. So we have it written now underneath the podcast will be what you're saying transcribed. So that helps sets give you an example if you were on a train, for example. You didn't have your earphones and you didn't really want to listen to a podcast loud in front of everyone. You can actually just read the notes. You know, we find a lot of people do do, They read it rather than listen to it. And so we're set up for every eventuality. And in those notes is also the opportunity for you to put your links to your social media pages, your website, your book, if you read in a book where to purchase that from. So it's a good a good spot to put as much information in there as possible.

 

Danielle Earley 

I like the transcripts I like them for when you've heard something, and you're like, oh, that was a great quote, or I want to remember that book and you can't quite remember, then you can just glance down. So. Great. And then one final question for me. And is there any basic pieces of equipment Christina that you might recommend to people you have already to me, but Melanie and Joe's and our and our audiences benefit? If they you know, want to take part in podcasts regularly? What what movement can you have at home that just helps with quality? I would say the cheapest This is obviously, for pennies here for people it would be you might

 

Cristina Moyle 

Yeah, this is a Youmic , which you can get on Amazon, it's not much money at all. And in it is two microphones.

 

As you can see, cabling. So you plug this into the end of your mobile phone or into your computer. And this becomes your microphone. So you keep that nearer to you. And that will help you without having to invest in lots of equipment, obviously, or put your earphones in to help with the feedback. If you did want to spend a little bit more money and have a bit of fun with it, you can get this kind of setup, which is a sound shield, and a professional microphone. And then just blocks any wind or any bit that goes on to the microphone. And as you can hear, I'm not on top of it, I'm quite near it. It doesn't need to be right on top of you if you're in that situation and record the dound nicely, really nicely.

 

I love that it looks so professional. That setup is good. Yeah, it's great for a home set up, our studios is slightly different. We've got acoustic foam everywhere the walls.

 

This is sufficient for us, people that are working from home or we're doing a little podcast in the quiet from home, which is probably the best set up. Because if you're in offices, you've got busy noises behind you, then this is great. Plus, you're more relaxed, because you're on your own in your own environment. So you give a better a better podcast because you're not looking over your shoulder thinking about other people that might wandering most are doing the interview.

 

Great.

 

Liz Goodfellow 

Thank you very much. Does anyone else have any other questions? I have another one Actually, yeah. And I just went on mute because I just downloaded your app

 

Cristina Moyle 

Anyway, it's that easy to download if anyone wants to do that. But Should I tell you why that happens? This is a funny story. I was in a networking event. And I said to everybody, could you download my app as part of my pitch? And I knew then who had done it because immediately not everyone wants to hear? No, but normally I don't have that I turn that setting off. But it doesn't play automatically. I can choose if it goes on or off. I chose to do that for a networking group for fun.

 

Melanie Blyth 

Right, good. Yeah. But um, I know, my question was really, I guess it's a bit broad, but just, you know, what makes a really great podcast from I guess the, you know, from our perspective, what can we do? or What advice would you give so that we can help to, you know, being rather than newbies generally at this, but what advice would you give us so that we can make it as great as possible for the last thing, you've got to enjoy it. Okay, you've got to enjoy it. If you enjoy what you're doing, it comes through whether that's visually or vocally, you can hear it in your voice if you're if you're enjoying what you're up to. And, and try and give value. Try and give something back to the listener that will help them and solve a problem for them.

 

Cristina Moyle  

And that will get people more hooked because they think Oh, actually, I've learned something from that. I find that really interesting. I'll look forward to listening to the next episode.

 

Joanna Cates 

ties in beautifully, doesn't it less with the learning angle? Fourth it for business? Yeah, really nice. Really nice. Anything else from you, J? No, I think I'm going to not think about it too much today. Get on with my work that get off my chapters. And then I think I'm planning to

 

Liz Goodfellow 

You in a few weeks time alter why you are. So that, that leads me that leads us on brilliantly just to my opportunity to tell our audience everybody who will be watching this video a little bit more about the fit for business podcast. So, you know, Danielle, and I well, and you know, it's well enough to know that there will be a bit of a structure, but I'm sure you can guess what that structure is, there'll be a bit of a warm up a bit of a workout and a bit of a cooldown to the podcast and for our listeners. But the show is mostly about featuring you, our Wonder Women, and it will be an opportunity for you to share your business and what you do and why you are passionate about that. And that will form part of the warm up. And I will ask you a couple of questions to draw out your one woman story. So I will support you in telling in telling your story. And then there will be a chance for a song to be played that will that will have been chosen by our interviewee. Okay, and you'll have time before the podcast, I will have asked you I will have given you some preparation questions and time to do this. So you won't be asked on the spot. Okay. Then, as part of our workout, we will ask our Wonder Woman to share some knowledge, some tips, some inspiration to add that value that Christina has just talked about to our audience. So whatever your business expertise are, or if you're a writer, Joe, you know, what do you think makes good writing and a good story, you can share your ideas around that.

 

And as part of the workout, I will also ask you about our fit for business values. Network, learn, grow, community and connection, we will ask what which one of those values most resonates with you and why. And we'll just have a little chat about that.

 

And then it will be the cooldown. And to start off the cooldown, I will play some music. And it will it will help to kind of

 

bring bring the atmosphere down to a to a calm but kind of inspirational.

 

Not many not meditative mode, but it will be some music that's kind of Yeah, deeply reflective also. And as part of the call down from our kitbag, we'll be sharing a call down kitbag tool for our audience, just something that I will talk talk everybody through that will take part in, and then they'll be the clothes. So there'll be a mixture of talking your personal story, sharing some learning some music, a tool, a tool from fit for business for our audience, and then the cooldown. So that's just to give you a flavor of what it's going to be. And the whole thing should be about 60 minutes about an hour. And, you know, we will evolve over time, you know that this is new for us. So we will, we will see how it goes. And we will reflect and learn and grow. And we'll take advice from Christina and get her feedback as well you know what's working well, and it will be an evolution, but that's where we're going to begin. Okay, so when our women sign up through our link in the kit bag to book their podcast session with me, I will then email you a little overview of what to expect and the kind of questions I'm going to ask you and ask for your music choice. So that I can get that ready. So you'll know what to expect. And then it will just be you and me having a chat via zoom, it's recorded. It's uploaded to something called otter, which Christina has supported me with that transcribes the podcast in text form, but it's also the the audio recording, and then that gets sent to Christina. And then she does her magic at her end. And the podcast will be available and we'll have the links to share, etc. Okay, so that that's the format.

Cristina Moyle 

The only other thing that we are asked is that with the links, you supply links to all of your socials, your websites, if you don't have a website, obviously we can create one for you or you could create one yourself on our funky media website builder and then we'll link it all back together and you know you share that out.

 

www.funkymedia.agency/templates

Hi, good afternoon. And welcome to a, another show here. The women in business show with me, Fiona cash, Paul AKA cybergran here on funky media radio. Today I am joined by a chief executive officer nonetheless of the image directory, and that is the lovely Tanya Gough. Welcome, Tanya. 

Hello, Fiona. Thanks for having me. You. 

Are more than welcome now. I know it's a busy time for you because it's so exciting that locked down is being lifted. Tell everybody why this is going to be probably like one of the best Mondays coming up in your life. 

I'm not sure it's going to be the best. It probably be like stressful, but two things. I have a beauty training school that's been open for five years, so obviously we're reopening our doors for that, which is amazing. The second thing is I'm launching a brand new business as well, because obviously, you've been in the beauty industry. I've been closed down for almost a year. So, I've been thinking of other ways to future proof. My future, if you like. Obviously a lot of businesses have gone online and this is what I've done. I've created the image directory, which is, inspired by trust a trader and Checkatrade, that kind of thing. 

Basically, the general public can, if they're looking for a new hairdresser, I new person to do a pedicure, or they might fancy a nice holistic massage or something like that, but they have no idea where to go. They will actually look on the directory, typing the treatment that they want, or the service that they require. Obviously the area that they're in. Obviously we will give them a selection of people. The thing with us, all of our, medical professionals are going to have to be fully qualified, fully insured and reviewed. They have to go through quite a rigorous vetting system before we actually allow them onto the directory because there's lots of bad therapists out there. Unfortunately all seen pictures of nasty eyebrows and eyelashes and horrendous things that can go wrong. So, unfortunately, the industries are quite well. Well, they're not very well regulated. 

Obviously, because of that, I know that I can't just lay on my little own can't regulate the whole industry, but I feel that this is the first step in doing. I only want people that are literally can fit that bill. They're fully qualified, fully insured and they're reviewed. We actually get reviews from their clientele that they're treating at the moment before. We do actually contact them as well. We don't just, 

Oh, that's harsh your. Worth it. Again, to be able to just go onto a site and pick anybody, 100% they are who they say they are and they are qualified and are insured. It's so important. 

Imagine we'd locked down. People who may be learning new skills and using YouTube to do so, but that doesn't make them a beauty therapist does it, right. 

It really doesn't. No, again, I've seen some, I mean, some of them you can't help, but laugh that, when people are cutting their fringe and stuff like that. 

Yes. Oh no. I've seen those. 

Yeah, I know a lot of people are desperate to get to the hairdressers and the now, the nail bars and to get their lashes done. What have you, again, it's been another long time since anything like that can be done. I know that all of my fellow professionals are going to be unindicted with business the first couple of months. I'm sure. Obviously what we're aiming to do with the image directory is to build this trusted platform and obviously get as many businesses across the whole of the UK on there as possible. We've got six different categories. You've got the hair. So to anything hair. It's not just hairdressers, it's barbers, it's hair, extension people. It's, I've got a lady that I'm talking to at the moment that does, she's she did was what people got alopecia and she fixed wigs and stuff like that. 

So it's not just hairdressers. It's the whole genre. We've got beauty, we've got aesthetics, we've got holistic, we've got fitness and diet and nutrition. Anything basically that you, as an individual, it's going to make you look or feel better your image when you look in the mirror, that's what you say. Obviously we feel that it's just as important for the, to be good inside as on the outside. Yeah. 

It's part of your mental health as well. Isn't it? These days it's going to be something I don't know about your mental health, not being able to work on clothes, but I spoke to somebody recently. He says in the nicest possible way, I can't wait touch people. 

Yeah. I know. It's so true. It's so true. I've got a little nine year old daughter and she's all mommy do me a facial or do my nails for me. You it's like anything is, I mean, I've been qualified for say over 30 years now, and the minute you pick up that nail file, all that paper tweezers or that moisturizer, it just comes flooding back to you. I, I literally know what people mean. Obviously I've gone quite lucky that my little girl wants me to do them kind of things. She strikes around with her makeup on and her hair dyed their hair blue last week. You know, why not? 

It was like, damn, why not? And it's school half. 

10 course. I do get in trouble with some of the moms when they go back to school. Cause obviously all the little girls want their hair blue now. I do get in trouble for that washing, wash it out, but it hasn't washed out quite enough yet. It's lovely. Meet with your clients. It's such a, I see it's therapy for me as well, because I mean, most of my clients are more like friends, as an educator. 

Though, as well in the industry, you've been doing that a very long time. You, I guess, what to look for in a professional and the kind of quality of treatments and things like that they should be providing for clients who are parting with the harder money at the end of the day. This must be having an industry standard is clearly something that's really, 

Yeah. Completely. That is why we're trying to work. I'm not sure if we're going to try to raise the standards, but we only want the people that are at that standard because a lot of people do go along and do a one day course, in waxing. You cannot learn to wax a whole body successfully in one day you come home, you just can't, it's impossible. They start working on people and it actually frightened. I thought of me and there's so many things that can go wrong and they don't understand, they might've had their eyebrows waxed somewhere and thought, Oh, that's really easy. I can do that until they do someone's on a price and wake the whole eyebrow off the next, then they think, Oh yeah, that's happened. But there is, there's so many things that can go wrong lock. 

Obviously, because I'm only beauty, I only really speak about the beauty industry, but it's the same with obviously the aesthetics industry. Now semi-permanent makeup the fillers, the Botox with those kinds of things. That they really, they can be really bad if it goes wrong. Yeah, yeah. 

About Tonya herself as the business woman here, because you've, this is so you've built your own beauty therapy business up you've now then become an educator. Now you've created this to let's say, raise the standard. Where did you find the time. 

When you say that? I was thinking that myself, yeah, obviously it's all been a natural progression, isn't it? I'm 50 years old now, so it's not, I've been doing this a long time. I feel like when I became a trainer, I felt that unit, I think, to be an educator, you have to have enough years of experience and age behind you. Because I just feel that if I had students that were older than me, they would just not take me seriously. I mean the training aspect I love and I absolutely adore watching the student's confidence growth throughout the day or throughout the month, whichever obviously courses they're doing. It's brilliant. When they leave, and they feel really confident and happy that is obviously my job satisfaction for sure. Yeah, like I say, it's not just the actual, I still love doing all my clients. 

That is my absolute favorite. When I've got a client day, I wake up in the morning because it's one of the things I've been doing it for so long. I can do it with my eyes closed. I don't have to think too much about it. My clients know me, I'm a bit scatty, I've got blonde hair, so, and I'm a beauty therapist, so let's be honest. What do we there. It's another thing we're going to try and banish, it's a stereotype. I may be able to dye my hair and be a bit more sensible as well. I'll look into that. 

As a woman in business then. Let's say, can you think of, perhaps maybe two or three, bits of advice. Another therapist following in your footsteps or things like that, what have you kind of learned particularly maybe over the last year about being a business, being a woman? 

I think first and foremost is just to believe in yourself. It really is. You've got to have, if you don't believe in yourself, no one else is going to believe in you. I think it's really good to have the massive support network around you, friends and family. I mean, I'm, I am fortunate. My friends and family are brilliant. They're all supportive, helpful, I'll off always ask for advice and, I don't get offended if they don't agree with me. I just won't talk to them for the next couple of weeks, I think realistically, you've really got to believe in yourself when you've got to have the goals. You've got to make plans, write it down. Nothing. I mean, I don't, I sometimes I wake up in the middle of the night and I can be awake for two hours. 

Cause my head's going doo doo to do all these things, going on. I find, but just writing them on a piece of paper, writing them in a book then even if it takes a month or so to look back and you think, Oh, I've done that. I can take that off my list. I mean, I like ticking things off lists anyway, so maybe that's therapeutic, but yeah, I mean just take one step at a time. I think it's also really good sometimes to just look back at how far you've come. I don't do that often myself and that's probably really good advice to listen to for myself is to sometimes look back to six months ago or a year ago or even five years ago and maybe think how different you are yourself. 

Yeah, I mean, I do, I think the first thing would be self-belief and cause like I said, if you don't believe in yourself, no one else you can't expect anyone else to, 

Right? No. That's really good advice. As the project evolves here, so you've got the six different categories and you're looking for more, people, women in business or men in business as well as anybody in the image business to actually connect with you and be listed on the door. 

That's right. Yeah. I say w men, women doesn't matter. It doesn't matter what age they are. We, we are looking for mobile therapists, so people that work on their own, they might work in their spare bedroom. They might have little shed in the garden. That's fine. As long as they fit our criteria, we just want to be representing amazing therapists. Let's say I would use it's directly. I'm not saying that cause it's mine, but I would use it if I was looking for someone. Because the thing is, our industry is very flooded now. You can walk down any high street and there'll be maybe 10 to 15 just now places. 

How do you choose which ones to go to? So the fact that you can look on our directory and pick one, or there's, there might be one or two down the high street that comes up on the directory. I'd like to think that people would trust the fact that we've done our research on these papers and they would be happy to go and use them. Absolutely. I always go back to, like if you go to somewhere like boots or like a huge store, and you're looking for like a new foundation and you look and look, and it's like, Oh my God, I don't know where to start. I think it's the same if you're, I mean, say for example, you've moved to a new area and you haven't got any friends or anything there and you're going to need the hairdresser. 

You're, you're going to need some way to go and get your things done. You're going to need somewhere to go and have your physio done or osteopath or something like that. Again, how do you find out where these people are? So that's what I'm hoping is that we're going to get enough businesses on the directory for the whole of the UK when the in first year ideally, to become an eventually we want to become a household name, literally to represent the whole of these six industries. And who knows. I mean, we might, the, some, we might add some more to categories if we feel the need I'd like to stay. 

Yeah. So, well, it sounds like you're a woman on a mission with a vision that's for sure. And, what were say, what are like your predictions perhaps, maybe for how you see, the COVID safe treatments expand the, I have a theory that I think the one that's going to become the most popular after next week will be, self tan. 

Cause we all desperately want some sunshine and we can't travel. Now I going to say the thing is we don't know about holidays, do we? So yeah, I think it's, I actually think, I think hair coloring and lashes, that would be my prediction. Obviously. Don't forget. We're all in debt. We live in different areas as well. I think it just depends on what era you're your intake, but again, who knows? Cause if the weather is really grotty next week, everyone will be covered up still. 

You got to be zoom friendly, haven't you? So I just feel like I'm looking incredibly pale on zoom at the moment. And. 

So 

Listen, it's been really interesting finding out about, the project and if people want to connect with you, another website is the image doc directory, isn't it? 

That's correct. Yeah. There's no.com. There's no.com.uk because they want kids going, Oh, you've missed the bit off the end, 

The dots in the middle East, the direct tree. And I'm getting touched, speak to Tanya. She will put you through the mill. She's not just letting any Tom, Dick and Harry on a hard directory that's for sure. We look forward to catching up with you and finding, perhaps you can give us an update in a few weeks on how the industry is faring. We would be nice to be able to support local businesses as well. It would be great to have an update from. 

You. So thank you very. 

Much for joining me today, Tanya, and, yeah, we'll catch up with you. Very lovely. 

 

Thank you so much, Fiona. Okay. Bye bye. Okay, bye. Bye. 

Visit Tania's Website:

www.theimage.directory 

email: [email protected]

I have created the Women in Business midlife club, because when I was facing my early menopause, there were no resources, and then the resources that I defined were really really confusing. And there was no one place to go. And there was no one to talk to it I really really struggled. So, for the last eight years, I've had my vision of not just coaching, but then creating a community of midlife warriors within that. So, I have been working over the last six months for that club together, but it's based on the four values that weren't there for me at the time.

The first one was communication, so I always share clear, concise, you know science lead data and communication. This is the first one, coaching, you'll get professional coaching for me, executive coaching and NLP coaching, all bespoke to my clients, then you will also get a connection. So I will connect with you, but within the club, you can actually connect with each other, and you can share your businesses, and it will be a place where I've actually got corporate and business and entrepreneur I'm going to be a really good network where we've got the two sets of women together lots of opportunities to connect. And then the last one is caring, because some days you may struggle. So you know you've got a caring safe community, and those were the four things that weren't there for me at the time, which I have now created in the cloud. It has all the midlife resilient system, all the resources, all the exercises, all the food plans, all of the way we need to retrain our brain, how we need to manage our relationships, and what's in our strategy.

So it's the one place where you can come and work through, and then I'll be going in every morning, giving you the team brief and the motivation for the day. And then also once a month, we'll have a group coaching session when I wish our masterclasses and then allows members of the network to actually share their story share their businesses, and there's an opportunity to connect with each other through that as well. And it will be kept. I will be capping the membership. So it's manageable. So, we can all care about each other. So, for me that's what makes this membership leak is because it will be kept, and we've got four real core values, which are fundamental to the resilience system and fundamental to us all, taking ownership of this journey. The most important thing with this club is I start the process. and then my clients will put their own food recipes in, and then we will take them out into the book, or they will add their own exercises or find their own TED clips or motivation, it's, it's about a collaborative, I call it group brain, and that is when I know that the clients get it and they're engaged because they're telling me what the recipe is and what training they're worn. That's when I know that we've made that breakthrough and they get lifers in the system, it's not mine, it's our part, and we all contribute to it, so that that's the biggest game. The biggest win I've got out there.

www.executivemidlife.coach

Karen Williams is The Book Mentor. She specialises in working with business owners, entrepreneurs and thought leaders who want to write a non-fiction book who have a story to tell or a message to share. And they want this book to build their business, credibility and expert status.

She trained as a coach in 2006 and started Self Discovery Coaching. She then wrote her first book, The Secrets of Successful Coaches, in 2009 whilst undertaking her NLP Master Practitioner qualification. It was published in 2011 and it wasn't long before she realised the difference that writing a book can make to a business.

Karen later went on to write five more books - How to Stand Out in your Business, The Mouse That Roars, Your Book is the Hook, Book Marketing Made Simple, and Becoming An Authority - many of which have become bestsellers.

The book mentoring side of her business started to evolve in 2014 when many of her clients asked for her help with their books. She rebranded as Librotas in 2015, and predominantly works with coaches, consultants, trainers and therapists who are writing a business book, self-help guide or memoir.

She works with a great team who help clients go from idea to publication, including planning, writing accountability, managing time and their inner critic, editing and proofreading, design, publishing in both print and eBook, and book launch, marketing and PR support.

Ultimately she wants to ensure that clients craft a book that reflects their brand and helps them to grow their business.

Clients are supported through one-to-one and group mentoring, writing retreats in Spain, alongside other live events and online programmes.

You can find out more about Librotas clients books here and what they say about working with her and her team here.

If that's not enough, she loves to speak, regularly features in the media, and occasionally does crazy things like doing jumping out of a plane and walking on hot coals.

You can find out more about her story in The Mouse That Roars and her TEDx Talk, which was recorded in October 2017. She also won the Maximise Creative Business of the Year Award in December 2017 and has been featured in numerous publications including The Daily Mail, The Daily Express, BBC Radio, Coach Magazine and more.

Karen is a Member of the Asssociation for Coaching (MAC), a Partner Member of The Alliance of Independent Authors (ALLi) and Karen regularly writes for their blog. She is also a judge on The Page Turner Awards and supports charities in association with Work for Good.

Librotas Website

Good afternoon. Welcome to funky media radio. You're listening to me piano Catchpole, aka funky cyber grand anti day in the recording virtual room. I have somebody that we met quite some time ago now. And it's the lovely Peter. Hey, good afternoon, Peter.

Afternoon. It's good to be back.

Well, thank you for joining us now. Just to remind people we first met you virtually speaking on due to the world closing down, which was like the world is close today, which was the name of your poem un Brahmi. Bard. Well, just to remind everybody who you are what you do.

I'm a poet from Birmingham. I've had a couple of collections over the last couple of years. But since the lockdown started, I wrote a poem back in April called The world is closed. And it just went viral. When that crazy that on the back of it, I've brought out a new book. And it's been really well received across the world. So that's right now.

Yeah. And you became a bit of an internet sensation in America as well if I recall, the last time we spoke, they were actually studying your work, because of that way?

Yes, correct. The lady who was actually studying my work has actually got back in touch. And she's used it in her last semester with the children to talk about how poems are written and so forth, and about sort of the current state of the world at the moment.

So you do have the world is close today, and then you followed it up with the world is open.

Yeah, the world is waiting.

Yeah, it's still not fully open.

That's right.

Yeah, it's kind of a bit of the Hokey Cokey at the moment is in our in now, isn't it? So yeah. And tell me a little bit about the collection that you've got. And I love the title to it. dv days?

Do band-aids. Yeah. And that was published on the eighth of October. Yeah.

October Yeah. I wanted to create something that was sort of you could read, you know, when you're having a bad day, when it's raining outside, be cold, you're going into the winter, and you just want to pull the day they have a cup of chocolate and just just just read. And that's why when it's great, really poems that make you feel better.

Oh, excellent parents and make you feel better. That's really cool. So yeah, it's nice, then isn't it to snuggle up, you want to read something that's gonna make you feel a little bit more optimistic when the world outside is feeling a little bit dull and overcast? So it has like been for the Brahmi Bard since your, your fame and things like that?

Well, I'm quite busy. I mean, like I said, I've had messages from across the world. It's been really, really well received the new book in America. Literally, as of this morning, the book is number two on Amazon. Wow. Or British and Irish poetry. So I'm hoping to get to number one, but I can't seem to knock Shakespeare off there for some reason.

Oh, that flipping blade, you know, it gets in the way, doesn't

he? Yeah, all the time, all the time. Um, but, but obviously luck said it's, it's really nice to see that people are, they're putting reviews on Amazon, they're messaging me about how my words have given them a bit of hope, bringing them back together during the sort of times which is really nice, really, because that's what I wanted the poetry to do.

And then locally in the Birmingham area of you do you get to do any recitals and things like that? How's that going under the K well, sections, etc. But

that's been very difficult. Obviously, getting to do that. But the mayor of Birmingham and the street he's press secretary has actually messaged me about getting some of my work showcased possibly to do with the new HS two developments, but that's in the early stage at the moment. Because he knows that I write work or Mark poetry around them sort of themes around Birmingham, the local area, but But yeah, in Birmingham itself, I wouldn't say I'm a celebrity, I won't go that far. But um, I've had a lot of a lot of very good feedback. And my name has been a lot more known in the last year or so. So

that's cool because you've also you have got, I think it's a lovely voice. You've got that hints of brown, but it's actually quite soft, isn't it? So do you get recognised perhaps if people hear your voice?

Yes, yes. It comes across. I don't see a lot of sound from me. But as soon as I open my mouth for people who are from a different area would say, Oh, you know, the Peaky Blinders strike. But I don't hear it until I listen to myself back to be honest with you. So

it's only a hint knows very soft. That's why I think it's a different kind of accent. So I think it kind of stands out. I always think that you read your parents best as well. I know you've had them remind us of the celebrities that you've had reading your parents,

Christopher power. The actor. He's got an actual film coming out next year and he's asked me to write a poem for the film. That's the other bit of news that I've had as well. So that should be that it's going to be based on his life. So he wants me to write a poem about his life, which I've already started writing it for him. So that's in like I said, the early stage as well. But yeah, him to do a voiceover was really sort of touching in a way because he's well known in Shakespearean circles. Right. Okay. Yeah. Yeah,

that like I said, though, I still think he pulled it off better.

Sorry, Christopher, you know, but honestly, not that you did.

Obviously, I always say that poet knows how to read his own poems.

Cool. Cool. Cool. So we could actually see you at the Oscars then at some point, as part of like, contributing script or something like that.

That's that's the aim. That's obviously the goal in life really, to be painful. No, it's not. It's not really not really about the money side of it at the moment. I mean, I'll probably change your mind in years to come. But it's more about getting out there really, and, and putting literary back on the map. Because it's a shame that I feel a lot of people don't pick up a book and read anymore as much as they used to.

Hmm, what about like, even though Kindle or your parents on coming? Yeah,

they are. They're doing really well on that, which, like I said, I'm thankful for the technology, but I just want the device to be one way you pick the book, or you snuggle down.

And you just read and you actually feel you actually fear in your fingers and don't do as well, it adds a little bit more atmosphere.

Yeah, cuz I always said to them, the only worst, the worst thing of Throne of occupy is not reading it. Right? Yeah.

Or control. click away. Do people do that?

The people do believe it on I've had people I've known people. I don't know how to do that. So yeah, yeah. Yeah. Now you don't want to do that.

So what's next for you then? So I guess you're you're talking to lots of people about the book and things like that.

Yes. Yeah. I'm in conversations with so many people. I mean, literally, the notifications after turn them off on the phone sometimes. Oh, okay. You Mr. Deputy. It just, it just, it just gets a lot. Sometimes. Obviously, when I've met people, it's unsigned in Australia, happy from Australia, message me about the book. And to be honest with you, the next thing after this, obviously, would be next year, right in children's poetry. That's, that's gonna be the next plan, which I've already got the foundation. So that's it. And I've also got the foundations for number two collections of poetry after this one. So there's a lot more.

Wow. So you've been really prolific, haven't you?

Yeah, I find it really June lockdown. Especially I find it really easy to write. I don't know why in times of hardship, and, and stuff like that. It's really, it's really easy to get the words out.

Okay, and so let's just remind us, you've got the world is closed, just go through the the order. Have you? Is it the two of the three? You've written about the crisis at the moment?

It's the to the to the world, and the world is waking up.

Yeah. So Oh, yeah. So you can't do the world is open yet? Because we haven't reached that point. But do you feel like there might be some kind of segue at the moment that you could write about with the we were just chatting beforehand that there are more restrictions coming and things like that? Does

that? Does that give you some inspiration for anything? Yeah, it does. I mean, especially, I mean, as we were talking before, it does come into my head that Boris Johnson said, there'll be tears this year, but we never fought the sorts of tiers one, two, and three, though. That might be something I put into a poem, to be honest. I mean, I've written one as well called the human race, which is about the sort of times as well, but also about the Black Lives Matter movement, and things like that. So. So I'm trying to write stuff that is topical. But we're so lucky said we're caught in between at the moment the world sort of on snooze should be. Yeah. Do you think anybody could do what you do? What would your top tips be for somebody who's thinking, Oh, yeah, I'd like to give it a go. I think it's basically just write, write whatever you think. Try not to correct yourself when you're writing, to be honest. Because when you write something down, it's usually your initial thought. It's your gut feeling. And people tend to go back and make a cup of what they write. And I don't don't think I don't think that's the right way to do it to do is just let your thoughts flow, really

an instinctive kind of message sorry about the dogs in the background.

No, I've got one. It's not a problem.

So you just think I saw I could give it a go. And we could have a chat about it. And you could tell me anything could do maybe we should have some poetry classes as part of Frankie radio.

That would be that that would be The next thing I'm hoping to open operate is to try and get into school as well to teach poetry. Just get just get kids going about whatever they want to write about freedom of expression.

Yeah, absolutely. And not being afraid to put those feelings out there. So it's probably something that would have been really helpful with, like mental health and things like that.

Yes.

Yeah. Cool.

So, um, we will look forward to seeing you. So where can we get a copy of DVDs at the moment, just run us through where we can buy a copy. Okay. All online, you can go to amazon.com at UK amazon.com. You can go to Waterstones, but not on the high street just yet. You'd have to be online. And if you just type into Google, it'll, it'll be the second that comes up. Okay, cool. So just type in that and then obviously, all free books will come off on the latest collection be there as well.

Thank you, Dave. Well, listen, well, we're going to speak to you again soon because I know you got some great poems that we're going to be listening to with regards to Remembrance Sunday. It's not far away now. And so thank you very much for joining me today.

Not a problem at all. It's, it's actually really good to obviously Express express the poetry of the radio as well, to people who actually really wants to listen. It's really nice.

Thank you, Peter. Well, good luck to you. I must be GC perfect. Thanks very much. Thank you. Bye.

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Let’s go a Marching

I write from the trenchesWith a pen full of fearAnd a shiver of sadnessLike the frost to the dear.

For the winter is harsh nowThrough the flame and the fireAnd the only hands workingAre the clocks on the spire

And the snow is a blanketWhere another dream goes,And I can feel my heartbeatIn the tips of my toes.

So let’s go a marching,Go a marching they said,Through the dirt and the debrisPast the dying and the dead.

Where the feelings are rationedLess than three to a man,When the night says we couldn’tBut the day said we can.

Now I sit on these benchesWith a prayer and a tear,As the poppies wear raincoatsWhen there’s nobody here.

By Peter D Hehir2018

https://petespoetry.co.uk/

Good afternoon and welcome to funky media radio. You're listening to me Fiona catchpowle, aka Frankie cyber grant. And today we are talking to another fabulous woman in business. And her name is Emma Cundiff. Good afternoon!

Oh, good afternoon. Now you are from the beautifully titled The International School of risk management. Tell me a little bit about risk management and what do I need to know.

Risk Management is a multi-disciplinary function. And the term risk management through a number of areas is applied, whether it be risk management in financial services, risk management in investment, risk management in products, or projects, risk management in health and safety, data protection, everyone, and there are many, many others will use the term risk management and the professional risk management itself is only about 14 years old. But all of those other kinds of jobs that I've listed, have been doing risk management for many, many years before that.

The benefits of risk management were surprises to the business, the type of risk management that I enjoy doing. And there are a number of things that the international school does. But it's getting businesses to identify what time certain events could occur to their business, and what impacts that might have on the business. Say for example, a pandemic.

And so, while that's I guess you might have been very busy than helping people, I navigate this situation and risk management.

And it certainly has been an interesting time. And where some of the really big corporates would have had an established risk management function. They would have professionals in all of the topic areas, many, many businesses very small businesses wouldn’t, and one country locked down. And what are they what were they going to do? Where could they turn to, for information? And it's true to say that are on the 23rd of March, my business died as well. And I thought, well, what can I actually do? And it was for me identifying very local small businesses. And I'm thinking rational, the big guys get all the good luck when these neatnik these little guys need support. One particular company I worked with was my local micro pop, and I'm going to give a plug for them. And it's the paper mill not prepared in sitting room. And I approached the landlord Harvey media on the fifth of March. So, there was no lockdown. But I said to him, what plans have you got in place? Should they be a lockdown here? As we began to see the lights of Italy, and Spain begin to lock down? At that time, he thought I was joking. And it took him another week for me to come down for a meeting. And on a 13th of March, we sat down and I said what are you going to do? What happens if your pub gets shut down? And together? We worked through a plan. And he said what do you take away and I said that sounds brilliant. I could do deliveries. I said that sounds brilliant. So, a week later on that 20th of March when doors open or to the pubs to close, and Javi was angle, the very following day to launch his takeaway and delivery service. And to supply a carry-on supplying beer was a lot of other hubs just kind of run by shut their doors and gave up. He was only unable to operate for about three days when an off-licence function wasn't deemed essential. But then the supermarket shelves were ripped through of alcohol, alcoholic drinks. And what the government reclassified people as traders with an off licence to restart. And so, from about the 27th of March, all the way through, he was able to trade, and he was able to trade very, very well. Now the upside of that as well is that he was able to keep other suppliers going and suppliers of beers and ciders whose market had just dropped and he was able to actually kind of keep up keep on buying, which was so good for them and good fit for where they and then when the Fourth of July came around, and we looked at the opening and we started planning for this way back in May and we were able to utilise this back yard area. Another upside for him out of all of this room, things finally get back to normal, he's just increased the capacity of his part, because I can't see him giving up the outdoor area that he has managed to get. So, it's been a good success for him. For others, for other business owners, it was just enabling them to see the kind of light at the end of the tunnel, they have no idea what sort of things they will need to do. And with my skill set, I was I was able to work through a number of risk reduction or risk control measures with them to say, you are going to have to think about x, y, and Zed. And so, for a lot of them, it gave them encouragement, confidence, to be able to go ahead and plan for the reopening of their businesses. And I have to say, everyone, I hope helped, they are still struggling, and marketing firms are now and I think the paper mill will be fine, I've already been on to him to say, you better keep planning, my concerns will be now if there's another lockdown. And some businesses, not only my little ones, I will just kind of shut up shop. And that will be it. But I guess though, in the in these recent weeks, so having somebody to talk to like yourself, has been kind of like a waste of their minds apart from anything else.

It is, and I've been helping a number of companies with their COVID-19 risk assessments. That's one area I didn't do work in. And it's been able to properly diagnose, not diagnose or describe what we're facing. And it's all about the transmission of the virus. And how does that happen. If you can identify the event, you can then put in a number of measures. And I had just one client last night came to me and said maybe stuck in the Midlands, because the infection rate is rising, she's been able to look at her risk assessment and take a decision based on the changing nature of infection up there. She has now said we're closing the office, everyone back to home, which I think this is entirely what this risk management is all about. Knowing what your events are and being able to be swift and able to adapt very, very quickly, very much like Harvey was able to do in March.

And then the adaption process as well. Are you able to help talk them through that and identify, you know, where they would get resources and things like that for the adoption, like people working from home with laptops and facilities and things like that? Does that part of what you do? It's part of what I do. And then that that's kind of in the business continuity planning. And basically saying to people, well, if we're going to do this, and perhaps you're looking for takeaways, then you must now do is to stop forcing where you might need to do a takeaway containers, you need to have a number of slides. Because I've said to them, remember, everybody is now going to be looking for takeaway cups, takeaway cartons, so you need to be prepared, and you need to go out and identify who you can get them and possibly start the conversation up of swaggering orders are kind of almost reserving certain amounts, so they kind of don't get stung if they get a proper price increase. So, it's been very interesting. And I have absolutely loved the business continuity aspect of it. And that's, to me listening as the layperson, I've never had never really talked to anybody involved in risk management. It sounds to me like you're the, the ducks in the row lady, would that be fair?

To a certain extent, risk management is about identifying risks, being able to quantify it, and how big it is, and when to take action to a level that's comfortable for you. And for things like this to be able to plan. So, if when event something happens, you have a plan in place, that you go, okay, it's happened, here's our plan. Let's get on with it, rather than the event happens. And we're looking at a blank sheet of paper and saying, what are we going to do?

Our businesses benefit from a risk management service.

They can, although many, many small businesses won't think it leads to them, as the risks are different from a large corporate, but there are risks that are very much pertinent to a small organisation. I've once had a conversation with a guy who just stood up at a networking meeting and was talking about his business and then announced that he in he had just had a new-born baby and have congratulated him afterwards. I said Here's your business and doing really, really well. Have you considered all the risks? And I said, what about if your baby falls ill or worse. And it was just an event that was so rough for him to actually imagine. And he said, Well, I'll be able to do nothing, I wouldn't be able to do anything in my business. And that's, that's the sort of thing as a smaller business owner, if we get illness in the family, and I've had it in my own business, when a parent has died, it kind of takes it out on you, you cannot focus on your business, but you actually have plans in place. We did the very next day after my father died. And we were putting some plans in place just to keep the business ticking over. Whilst I wasn't there. And it is so important, but we don't actually run to think about the loss or the death of a key worker within an organisation. And yet we should, we don't want to think about what are our promises burnt down? How can we carry on trading? What happens if we have a major data leak? That is just going to be a horrendous nightmare. What are the IT systems fail? And what if there's a terrorist attack? How can I get my staff to work from home? And these are so important for businesses of any size and the big businesses have got this and they will have they’re its disaster recovery plans in place? And all this but many small medium enterprises don't? Yeah. And so, I think there is scope out there for small businesses. And Russia, the big guys get all the good luck.

Actually, it's Yeah, it's putting it all into perspective for a split second, then you went from ducks in a row to doom and gloom. But it's got to be addressed, hasn't it? you've got to have that worst-case scenario, what's the worst case happens kind of situation?

Absolutely. And that's the problem with aspects of risk that doom and gloom and because I'm probably lived a career in internal gloom. And by having control measures, of course, there is a certainty at some point.

But you've got to minimise your rights and to minimise that impact. And to revert back to the happy ducks in a row scenario ASAP, I suppose so. And how did you get into this summer goes back a very long way. I would actually say I'm very, very lucky in that it was a career. But I had a lightbulb moment. I have a chemical engineering technical background. And I only got into that because someone said, there'll be more jobs in it probably wasn't the correct thing. And but one of the papers, or one of the subjects we studied, were things like process safely. And I find it very, very interesting to really undo or look at the anatomy of disasters, and there were many to look at. But there were things that were consistent, there were a number of themes that run through all of these events. And it was often that when it came to process, things were built down to a price. People didn't think how people should be working with the operating systems. And we also then looked at industrial disease, and how the effects of some industrial processes cause harm on people. So, I did this exam, and it was almost a lightbulb moment. And I can still see myself sitting at the desk, having completed the exam, and putting my pen down and thinking, this is not the last time I'm going to do a safety paper. And it rolls. This is what I want to do. And I finally got the role I wanted. And in fact, the job requirement was rather than having a specific health and safety qualification, the company wanted a chemical engineering qualification. And I think that's because they wanted someone who would be introduced to a plan on who wouldn't want to go, what's that? What's that? What's that? I was more of a case. I haven't seen one of those in real life and you see it in a book, right? And so, I developed it there and went into consultancy. And in a job when my boss new boss ran to offer me a job, he said dumb. Just think about risk management and beat me being really keen and wanting to impress my boss said, okay, we need to have a look at it. So, he persuaded me to do yet more exams in the real early stages of the profession of what we might call enterprise risk management. And so that's set me on a ride out from the world of health and safety. Now there are some skills that we can learn in health and safety that can be moved out into the world of generalist management. And those that can be, can come show back the other way. So, I've had these transferable skills, and throughout the 90s, and the 2000s. And onwards, as the profession has developed, I have gotten more and more into that more enterprise side of things, I enjoy talking to businesses about what they do, and what the potential there is for risk. And there's a whole range of ranging from your corporate level to kind of how an organisation is run, and selection of board directors, the role of the board and the how organisations run through to more technical things technical and operational, we might look at it with the power equipment in use, we'd look at premises and all of that through to looking at more kind of environmental hazards, not physical hazards. And so, we're all looking at those, including, I didn't do financial, but when route, look at some financial risk for me on the investment side.

Now I'm looking at your very impressive website, dare I say, tr s rm.co dot u. k, which represents the International School of risk management? When did you start this into this company, we leading the way?

Well, I think an upside of this pandemic sitting at home, and I was having a discussion with a colleague that I do work with. And he's, he's Nigerian. And we've been doing a little bit of work out in West Africa. And I've been doing a few webinars with him, which have been very interesting, and, and leads me to the scope of the International bit of the company. And he, he basically said, Mr. You really need to be more out there. And I thought, okay, that's, yeah, that's quite scary. And I thought about what he said, and I thought, I think it's time for a rebrand of my business. So I did have another business, but I decided to rebrand it, and came up and came up with the name the International School of risk management, because at that time, and I think that was the end of May June, I began to realise that as we got into zoom teams meetings, were Frank, and I thought, you don't have to just be in the UK to do this. You could reach so many other businesses, yeah, you can train you can support other businesses around the world. And so that's why I brought in the international book to it. And so far, I have done carried on doing work, particularly in in West Africa, but the potential is there to grow it just not in the UK than outside. And then course, when you're looking at certain areas of the world, you've got an awful lot of geopolitical risk, which is quite interesting.

Wow. Yeah. So, I mean, that's kind of nice. So, as a as a woman in business, then you've been on a bit of a journey yourself recently, and I guess a learning curve in in selecting the right people to work with, with regards to your digital marketing and things like that. Tell me how you made those decisions.

And yeah, part of that decision to rebrand. And the decision when Well, I'll just have to learn how to do a website of my own because of the cost. But then I thought I'd get home all about that loan, which I've made you so often, I thought, well, no, I think I'm actually going to get my website done professionally. And I picked up an ad on funky media, and on my local radio station sitting born FM. And I thought, well, this sounds this sounds like you it could be for me, it's very much about your business, website, social media, all that. And I'm thinking Yes, this is me. I don't do social media, Facebook, LinkedIn, all of that. But perhaps it's about time I did. And so, I came to funky media to have a conversation and find out what they could offer.

And then and the rest as they say is history. So, the projects involved I mean, I obviously slightly biased it looks rather impressive. So, if anybody wants to get in contact with you, they just need to visit tism.co.uk and get in contact with you. And from then on. So now as the business has been doing Developing things like that you've found that marketing, I guess that's almost like part of a risk assessment in its own right. Is it for your own business?

Well, absolutely. What I've not talked about and in terms of risk management is that we always tend to think of risk as being negative, the same skills and techniques can be applied. But when we look at the upside, and we call that upside risk, where we're looking to enhance the impacts of our work that make it more profitable, more successful, and increase the likelihood. So, marketing in this respect, and this is one of my upside risks, and marketing is very much part of that. So, I have, yeah, I've been taught how to upload blogs. And it's looking at the LinkedIn and the Facebook. And so it's just been nice to, to doing all of this and writing all of this, but now appreciating the function of what marketing means to the business, and you just can't do it for a bit, and then give up and then pick it up again, it's got to be ongoing.

Yeah, consistency gives you the results, doesn't it? Well, I really do like the idea of intermediate agency being an upside risk, I'm going to use that one. That sounds, that sounds very positive, and we've done full circle, then back to the ducks in a row. So do have a couple of top tips for other women in business following in your footsteps that you can share with us today.

Don't be afraid to poke your head above the parapet, I think. I think that's the first one. Get out there, I think in terms of social media is actually getting out there. And I think we do tend to hold ourselves back. And we really need to get out there. People do actually want to hear what you've got to say. and be confident. I am dealing with I'm in a group of other women that we're going through a training course at the moment. And they've all got the same kind of barriers, you've got to break through the limiting beliefs that you have about yourself. You can do this. Yeah, never be uncomfortable. But you can do this.

Yes, feel the fear and face it anyway.

What does the future hold for you at the moment? in the immediate short term? Is it very much COVID related at the moment with all the businesses? that you're working with?

You claimed off? Yes, there are the COVID-19 risk assessments, which I do a very good one. And you'll get very good structured organisation of ducks in a row. And I also I'm thinking because there are an awful lot of people working from home, I'm now working with some of my clients to do work at home risk assessments. So, the employer now can get a better idea of the workplace setup. And with that, some training, I'm also developing and virtual live training programmes and hopefully want to have an example on my website soon so you can see me in action, but I also will be developing online courses that are going to be interesting to watch and well prepared and lots of variety, whose there is just such a lot of stuff out there with varying quality. So, I actually wrote quite a course that have got the information quickly, and that the value and solves the viewers problems if they bought the course.

Cool. That sounds absolutely amazing. So just to remind we, then if people want to get in contact with you, they can visit your website which is www.tisrm.co.uk and you need to speak to Emma Cundiff about your risk management and she will be there to support you love the passion. Emma, thank you so much for the top tips as well. And we look forward to speaking to you again in the near future.

Emmas Details: 

www.tisrm.co.uk 

Book a consultation with Emma:

Office: (+44) 1795 858 062

Email: [email protected]

Thursday 1st October 2020. Here we have Steve Q, Steve and Bob Go back years! 

Amazing you think, but those of you that have never heard of Bob Proctor here is a little background. Bob is a mentor and coach that will teach anyone under his tutorship the science of becoming rich and escaping the trap of living an average life.

He has been featured around the world and has mentored thousands of business people just like you. Steve Q will be conducting the interview on Funky Radio so watch our social channels for its availability. You may know Bob as being one of the contributors to the book and film 'The Secret'. That concept has impacted thousands of peoples lives positively.

We are living in unusual times and more people than ever are looking to start a business with the jobs market not offering the stability they want. You can only truly fly in a ship you are captaining and mindset is key to achieving those goals.

This is where Bob Proctor comes in to take your mindset off the charts. For millions of people, Bob Proctor’s name is synonymous with “success.” He is known as America’s greatest prosperity teacher. How did Bob come so far? He is linked to the forefathers of the personal development movement going back to 1908: Andrew Carnegie, Napoleon Hill and Earl Nightingale. I'm sure many of you will have read 'Think and Grow Rich', the famous book by Napoleon Hill. 

Bob did not start out rich and in the 1960's worked hard to fully understand how the human mind works. He has become a world renowned speaker, teacher and expert on the mind, human potential and success. His simple message to you all is that you have the potential to unlock the power of your mind and get the results you desire.

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