Funnel Reboot

In this episode, three PPC Professionals reviewed the long list of features that PPC platforms made in 2018 and cut it down to a handful that are having the largest impact on B2B companies. Hear what we think are the best and worst changes made this past year, and what advertisers should to in reaction to them.

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Does your company use technology like Marketing Automation and CRM? Is your marketing program supported by applications by the likes of Oracle, Adobe and Salesforce? More and more Marketing departments are integrating them into their technology stack.

Listen to this interview with a Marketer named Ed Goffin at Pleora Technologies to hear a real company's experience with this automation.

For all the links mentioned in this episode, go to: funnelreboot.com

Panelists: Doug McCaffrey, Olga Gladycheva, Pierre Levasseur, being moderated by Glenn Schmelzle

Updates made by Paid Search platforms that we cover:

• Custom Intent Audiences
• AI Attribution models
• Review & Promotion extensions
• Ad variations
• Modeling conversions via GCLID
• IF function in Ads
• Account Health score
• AdWords Experience UI
• Cross-device remarketing
• Nearly Exact Exact Match
• Youtube ad restrictions
• GSP stops reading emails
• AdWords + Google Optimize

For all the links and the reboot mentioned in this episode, go to: https://funnelreboot.com

This episode covers the way we work in digital. As the pace of work has sped up, we're using more agile methods to plan our resources. As automation and artificial intelligence enter, we're deciding how it gets used in our marketing stack. We are also figuring out how our organizational culture fits with this, so everyone can focus on a funnel that efficiently converts visitors into buyers.

For all the links and the reboot mentioned in this episode, go to: http://leadgeneering.com/dealing-with-how-work-changed-with-digital/

This episode is about how digital has changed how we measure marketing. We'll cover the explosion of data brought by the Internet. We'll look at how to clean and filter data so only the right kind is used for analysis. We'll talk about tools for analyzing and reporting data, for sharing data with core areas of our business, and also for insights we ourselves get out of it. Finally, we'll see how more leads can be generated by analyzing how buyers respond to our content.

One of the ways that digital has changed marketing is in how buyers converse with sellers. The experiences we deliver actually facilitate a conversation where they buyer talks him or herself into either buying or engaging with sales.