Every journey starts with a step in the right direction, and then continues with another step after that. Creating a journey, or path, for your customer to follow is one way that modern marketers can engage with their audience through every step ⁠— from prospect to devoted brand advocate. The sales funnel provides customers with a concrete path that guides them with structure and information through the three buckets of the sales funnel: awareness, consideration and ultimately making a decision.

Read more: https://burlingtonpress.com/2021/08/04/funnel-your-content-marketing-efforts-in-the-right-direction/