There are 3 different triggers that we all make our decisions based off of. They are Gain, Logic, and Fear. Most of us make our decisions based on a combination of these factors however we tend to lean more in one direction than the other.
By covering GLF in your funnels, email campaigns, sales letters, webinars, anything, you make sure that you cover the triggers for all different types of buyers and decision makers. In this episode I'll dive into GLF and show you different ways to use this philosophy in your marketing.
To get your free GLF email sequence, head to https://www.platinumfunnels.com/glf
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