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Furniture-As-A-Service: Meet Jonas Kjellberg, Founder of NORNORM
In this episode of the Product-As-A-Service Champions podcast, Yann Toutant, CEO of Black Winch, and Jonas Kjellberg, Founder of NORNORM, explore the transformative potential of circularity in the furniture industry.
Key takeaways include:
- Circular furniture design focuses on modularity, repairability, and simplicity.
- Technology and iterative processes help build stronger client relationships.
- Educating investors on durability and reuse is key to scaling circular models.
- Transitioning from leasing to flexible, fully circular subscription models.
- Workspaces are shifting towards sustainable, adaptable designs for a new generation.
Need further As-A-Service inspiration? Head over to www.blackwinch.eu and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.
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By Black WinchIn this episode of the Product-As-A-Service Champions podcast, Yann Toutant, CEO of Black Winch, and Jonas Kjellberg, Founder of NORNORM, explore the transformative potential of circularity in the furniture industry.
Key takeaways include:
- Circular furniture design focuses on modularity, repairability, and simplicity.
- Technology and iterative processes help build stronger client relationships.
- Educating investors on durability and reuse is key to scaling circular models.
- Transitioning from leasing to flexible, fully circular subscription models.
- Workspaces are shifting towards sustainable, adaptable designs for a new generation.
Need further As-A-Service inspiration? Head over to www.blackwinch.eu and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.