Ricardo Ritrovato, Creative Director for @futcrunch, gives a behind-the-scenes look at how one of the most innovative football media brands creates content with top-tier athletes and creators. In this episode of The Gimbal Podcast, Ricardo shares his origin story, what it’s like working with professional footballers, and the key metrics that define top-tier creators.

He also dives into the mindset behind building a successful brand, how luck plays a role in the journey, and how the Futcrunch team operates at scale. Ricardo wraps with rapid-fire insights for creators looking to level up their content and break into the industry.

Timestamps:

00:00 - Intro

0:23 - Working with Pro Footballers

4:10 - 3 Metrics of Top Tier Creators

11:34 - The Origin Story

14:09 - Success From The Start?

16:09 - The Winning Mindset

19:36 - How Luck Has Played a Role

22:51 - Futcrunch's Full Team

30:16 - Rapid Fire Question

34:05 - Outro

Connect with our Guest:

Follow Ricardo Ritrovato on Instagram: https://www.instagram.com/soyritro/

Follow Ricardo Ritrovato on LinkedIn: https://www.linkedin.com/in/ricardoritrovato?originalSubdomain=uk

Follow Futcrunch on Instagram: https://www.instagram.com/futcrunch/

Subscribe to Futcrunch on YouTube: https://www.youtube.com/@futcrunch

Meet our Hosts:

Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/

Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni

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