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David Schwab discusses how brands and athletes are interacting in this new environment of management. The choices go beyond simple endorsement opportunities to venture capitalism and strategic partnership. Scott Mebus, VP of Entertainment at INC and Fast Company joins us to discuss a visit to Gatorade's Sports Science Lab and Rich Ryman from the Green Bay Gazette profiles the start up world in Green Bay Wisconsin known as Titletown tech..

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Dr. Phil Wagner discusses how injuries derailed his athletic career so he made it his mission to help athletes learn how to move better and ultimately prevent common injuries. Plus, Sara Fischer from Axios discusses major entertainers like recording artist Drake who are jumping into the investment realm of eSports.

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Ahmad Nassar joins Bram to discuss the investment arm of the NFLPA as the One Team Collective seeks out and finds new tech start up investments. Plus, ESPN's Kevin Seifert discusses how mathematicians are trying to solve scheduling quirks so that teams like the Bills don't suffer competitive disadvantages.

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Bram is joined by Julie Meringer from Your Call Football, an innovative company that offering fans the option to call plays in real time. Plus, Tom Schad from USA Today discusses the new contact lenses that Bryce Harper is wearing and Jacob Feldman from SI.com weighs in on how Apple plans to disrupt the sports content business.

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Bram Weinstein speaks with Brian Kim, GM of Gum Gum Sports about modern branding and sponsorship opportunities in sports and reveals that major stars don't necessarily affect branding opportunities for teams. Also, Todd Dybas from NBC Sports Washington reveals the unique way MLB is trying to use technology to curb sign stealing.

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