This podcast is about the challenge of managing product roadmaps for a large number of credit unions, each with their own unique needs and preferences. It highlights how standard solutions and customization tools are commonly used but argues that the most valuable—and often overlooked—approach is building a collaborative community. By bringing credit unions together to discuss and align on priorities, digital banking providers can help create more innovative and effective solutions. The podcastemphasizes the provider’s role as a facilitator in this process.