Future Driven Podcast

Welcome to episode 48 of Future Driven! This week, Adam Lejeunekopp spoke with Mark Carpenter, chief storyteller and co-author of Master Storytelling.

Mark started his career in marketing communications and public relations, where worked for a bank and several different high-tech and software companies where he found his passion for storytelling. He co-wrote his book Master Storytelling which focuses on using storytelling in an intentional way to drive a point home and help people understand. In this episode, Mark talks about the fundamentals of storytelling, the many lessons you learn, and why showing the human side of yourself is important.

Future Driven is hosted by Adam Lejeunekopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to different entrepreneurs and industry leaders, discussing their careers, leadership styles, and goals for the future.

Welcome to episode 47 of Future Driven! This week, Adam Lejeunekopp spoke with Guillaume Wiatr, founder and CEO of MetaHelm, a business consulting company.

Guillaume describes himself as a creative person who has earned two degrees in Finance and in Jazz. After college, he started working in consulting and started his first company in France in 1999. After that, he met his wife, and together they relocated to the United States in 2008.

After a few years working in retail, he went back to consulting and started MetaHelm in 2015. Later on, he wrote his first eBook called Strategic Narrative. Guillaume’s main focus for the future is to remain creative and one step ahead of his clients so that he can give them value and continue providing insightful business advice. He also plans on writing a few more books and continuing to grow MetaHelm as a company.

Welcome to episode 46 of Future Driven! This week, Adam Lejeunekopp spoke with Chris Hervochon, CPA, CVA, LLC.

After achieving an undergraduate degree in accounting, Chris briefly played professional golf in 2006, 2007, and 2008. Then, he spent over three years in forensic accounting and seven years in corporate accounting. In 2011, Chris got his CPA license and started his current business as a side hustle, where he did tax returns for family and friends and book kept. In 2018, he decided to dedicate himself to his business full-time.

Chris Hervochon, CPA, CVA, LLC specializes in virtual CFO services for marketing and creative agencies. Their current sweet spot is agencies with five to fifteen people, and they conduct forecasting, budgeting, cash flow planning, and also do accounting and tax planning.

Welcome to episode 45 of Future Driven! This week, Adam Lejeunekopp spoke with Chase Barmore, entrepreneur and Business Development Representative at WhatConverts.

Chase considers himself a “recovered small business owner turned SaaS sales executive.” He founded Ready Valet LLC in 2008 when he was 19 and also opened a juice and smoothie bar, Life Bar. Chase sold Ready Valet in 2017 and was in the process of turning Life Bar into a lifestyle health brand before COVID put a wrench in his and his wife’s plans. WhatConverts, a SaaS company focused on lead tracking and reporting, brought Chase on board soon after. WhatConverts helps marketing agencies prove the value they deliver to their clients by tracking a multitude of crucial metrics.

Welcome to episode 44 of Future Driven! This week, Adam Lejeunekopp spoke with Brian Gundell, Creative Director of Brian Gundell Graphic Design Co. and Founding Partner of zro__g.

Brian graduated from the University of Oregon in 2007 with a degree in digital arts. He has several years of both in-house and out-house design experience and has worked with ad agencies, sports advertising and marketing companies, well-known brands such as Nike, sports teams such as the Arizona Diamondbacks and Washington Huskies, and more. Brian started his own design company in 2015 and specializes in brand identity work.

Future Driven is hosted by Adam Lejeunekopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to different entrepreneurs and industry leaders, discussing their careers, leadership styles, and goals for the future.

Welcome to episode 43 of Future Driven! This week, Adam Lejeunekopp spoke with Adam White, founder, and CEO of Front Office Sports, a news platform that covers the intersection of sports and business.

White started working on the now-named Front Office Sports as a passion project in college. He conducted hundreds of informational interviews and worked to grow a network before graduation. Front Office Sports is now a multimedia platform that keeps the modern sports enthusiast updated on sports and business news.

Future Driven is hosted by Adam Lejeunekopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to different entrepreneurs and industry leaders, discussing their careers, leadership styles, and goals for the future.

Welcome to episode 42 of Future Driven! This week, Adam spoke with Dave Bunce, CEO of Morphio, a digital marketing, monitoring, and alerts platform.

Dave has a background in accounting and found his way into the world of marketing after realizing his desire to be more involved with clients. As the COO of his previous marketing agency, Dave helped create Morphio, which was built to connect ad platforms, Google Analytics, Shopify, eCommerce platforms, etc., to give marketers a holistic look at their campaigns. Morphio is all about accessible AI and allows people that aren’t data scientists to get the most out of their information.

Welcome to episode 41 of Future Driven! This week, Adam spoke with Jeremy Castro, serial entrepreneur and co-founder of Brand Marinade, a managed eCommerce and screen printing business.

After college, Jeremy was primarily involved in the internet and tech industry as he focused on software and encryption. After the dotcom bubble popped, he began teaching high school math, during which time he also started the high school’s rugby team. Jeremy wanted to do something more entrepreneurial in addition to his other jobs, so he jumped on the chance to start screen printing after his aunt and uncle gave him an old machine. He soon realized he found his passion, and the rest is history!

Welcome to episode 40 of Future Driven! This week, Adam spoke with Edgar Garcia, founder of Edgar Garcia Design Co.

Edgar has a degree in graphic design and currently fills many different professional and creative roles. In addition to his more traditional position as a university Art Director, he has freelancing and teaching experience and is a business founder. Edgar is a big proponent of creating networks and communities and hopes to help brands grow while inspiring young creative minds to learn more about design.

Welcome to episode 39 of Future Driven! This week, Adam spoke with Kareem Mostafa, entrepreneur and co-founder of Chopcast.

Kareem’s educational background is in marketing, but he had trouble finding a job after school. After a failed startup attempt, he landed a “dream” marketing position at HubSpot. The entrepreneurship bug never went away, and Kareem quit to create Chopcast with his brother, originally named Tribe Tactics. Chopcast provides content repurposing as a service; the idea is to make long-form content more accessible and digestible by chopping it up into shorter pieces of content.