Guest: Oli Luke - Co-Founder & Chief Marketing Officer for Orange & Gray

Oli joins Dave on the podcast this week to share his perspective on how to navigate and capitalize on the rapidly changing marketing environment within the hearing healthcare market.

Guests: Ross O'Neill Ph.D (Founding CEO) & Hubert Lim Ph.D (Chief Scientific Officer) of Neuromod

Dave is joined by Ross & Hubert to discuss:

- The backstory of how Ross & Hubert met and ultimately partnered together on Lenire

- Hubert's research and papers he wrote about paired stimulation & Pavlovian conditioning, which included data that identified tongue stimulation combined with sound as a promising direction to pursue

- An overview of what exactly tinnitus is and why Lenire presents such a novel approach to treating tinnitus

- Other types of synchronous-stimuli approaches that have emerged in other healthcare verticals (i.e. mirror therapy for phantom limb pain)

- The challenging process of gaining FDA approval and the clinical trials that were conducted throughout the process

- Being featured as the cover story on Nature Communications

- The initial roll-out of Lenire, the current state of the provider network, and the real-world data that's being collected and published

Guest: Patrick Lawler - Director of Sales at Cognivue

Patrick joins Dave on the podcast this week to share a personal testimonial about the need for better cognitive screenings in healthcare.

Guests: Jen La Borde BC-HIS & Chelsea Walters BC-HIS - Owners of Family Hearing

Jen and Chelsea sit down with Dave this week on the podcast to discuss:

- Their professional journeys, how they both ended up at Family Hearing, and then eventually partnering together to own and operate the clinic

- The process of evaluating the prospect of purchasing and owning a clinic

- Partnership - determining who does what, leveraging each other's strengths, and how to maintain a strong partnership when things go sideways with the business

- Transitioning from the original owners to Chelsea and Jen and choosing which aspects of the clinic to preserve and which to overhaul

- Staffing, cultivating talent and creating paths of upward mobility for employees

Guest: Kelsi Mangrem, Au.D. - Owner of Holland Hearing Center

Kelsi joins Dave on the podcast this week to discuss:

- Her backstory, route into Audiology, and how she ultimately decided to purchase a private practice to own & operate

- Reminiscing on the first year of owning Holland Hearing Center - failing, learning and growing

- Methods for growing her network of fellow entrepreneurs and business owners and the benefits of cultivating that type of professional network

- The realities of owning and operating a private practice in 2024 - threats and opportunities

- Making the decision to remove third party administrator (TPA) plans from her offering

- How to differentiate a private practice in 2024

- Leaning into effective, modern digital marketing strategies

Guest: Reuben Zielinski - Co-Founder and Owner of Redux

Reuben joins Dave on the podcast this week for an in-person episode to discuss Reuben's professional journey that ultimately led him to designing and developing the Redux Drying System.

Guest: Chelsea Treseder, MBA - Cofounder of MyVitalsPro (MVP); VP of Business Development at Pivot Hearing

Chelsea joins Dave this week on the podcast to discuss:

- Her family's long-rooted history in the hearing healthcare industry (spanning 5 generations!)

- The three business ventures her family runs together: Kenwood Hearing, Pivot Hearing, and MyVitalsPro

- The realities of working in a family business and the importance of identifying clear roles and responsibilities

- Identifying gaps in a market based on deep expertise and building solutions to fill those gaps (i.e. MVP)

- What makes MyVitalsPro unique and valuable to a private practice owner

- Small businesses being empowered by tools that had previously been limited to enterprises and the macro trend of technology being, "the great equalizer"

- The types of trends that Chelsea and her team are noticing within their MVP data (i.e. managed care trends)

- How to build a business when you don't have a blueprint or any reference point to take your cues from

Guest: Craig Kasper, Au.D - Founder & Managing Director of NYHD | Institute for Hearing & Balance

Craig joins Dave on the podcast this week to discuss:

- His backstory and how he got into Audiology, gaining a business background as a consultant, and then returning to Audiology to start a private practice

- Craig's process of acquiring business acumen and expertise and then leveraging those skills in a private practice

- The importance of actively building relationships with all types of allied medical professionals and being the expert in all things Audiology (not just hearing aids)

- Takeaways from the 2024 American Academy of Audiology conference

- Dr. Kasper's longtime specialization with tinnitus patients and his initial experience with bimodal neuromodulation tinnitus treatments

- Ways the market might adapt to a growing demand for hearing care services with a flat or diminishing supply of Audiologists

- Mentorship in Audiology - bridging the generational gap and imparting wisdom from one generation to the next

Guest: Tom Goyne, Au.D. - Owner of Aberdeen Audiology, Adjunct Professor at Salus University, and Founder of Integrative Audiology

Tom joins Dave on the podcast this week to discuss:

- Tom's backstory, journey into Audiology, and the three hats he wears as private practice owner, professor, and practice management consultant

- How the field of Audiology and the broader industry that surrounds it has changed across the past 25 years

- What Tom is seeing from his students about the kind of Audiology work that they're seeking post-graduation and how that's shifting from past generations

Guest: Daniel Romero, Ph.D. - Vestibular Audiologist and Assistant Professor at Vanderbilt University Medical Center

Daniel joins Dave on the podcast this week to discuss some of their main takeaways from the 2024 American Balance Society Conference.