There are more than a dozen conferences dedicated to higher education marketing for thousands of professionals. The 200+ attendees who choose to be part of the 2024 CUPRAP (College and University Public Relations and Associated Professionals) Conference value its strong networking opportunities and collaborative environment. 

Founded in Pennsylvania, where Paskill is based, CUPRAP provides significant connections and a welcoming culture for insights on the higher ed marketing industry.  

In this episode, Jennifer Umberger, CUPRAP board member and Vice President for Marketing and Communications at Kettering University shares key takeaways from the 2024 CUPRAP Conference, Addressing the Future Together.  

She recaps: 

• The impact of shorter, focused sessions on retention and engagement
• Innovative enrollment strategies and technology applications
• Practical tools for engaging graduate and undergraduate audiences
• Networking success stories and ongoing collaborations