When financial pressures and shifting demand collide, what actually moves the needle? Blending financial clarity with student-centered marketing helps institutions stabilize today and grow tomorrow. 

Chester Moyer of RubinBrown and Dave Black of Paskill explore how smaller, enrollment-dependent institutions can face budget stress with clear-eyed strategies that connect finance and enrollment. From pausing capital projects and managing hiring to improving marketing yield and campus culture, they share what works now and what takes time. 

What you’ll learn 

• The financial reality. Tuition revenue alone isn’t covering costs for many smaller colleges.
• Tough talks lead to change. Leaders need honest plans that reduce expenses or increase revenue.
• Smart cost control. Pause big projects, review hiring, and consolidate where possible.
• Quality over quantity. Focus marketing and admissions on fit and yield, not inflated applicant pools.
• Holistic marketing. Align paid media, content, and CRM to generate strong leads and conversions.
• Culture builds confidence. Every visit, message, and staff interaction shapes yield.
• Collaboration wins. Finance, enrollment, and academics must share data and direction 

What happens when higher education reclaims its civic purpose at a time when the public questions its value? By engaging deeply with their communities, institutions can rebuild trust, demonstrate relevance, and strengthen student belonging in ways that go beyond enrollment numbers. 

In this episode of Innovating Enrollment Success, Andrew Seligsohn, president of Public Agenda, a nonpartisan research and engagement organization focused on strengthening democracy and expanding opportunities for civic participation, shares how institutions can align civic purpose with student success. 

From building community partnerships to modeling institutional values, Seligsohn shares what it takes to make engagement central to both learning and leadership. 

What you’ll learn 

·       Civic engagement builds learning and belonging. When students connect coursework to real communities, they form deeper ties to their institution. 

·       Partnerships make institutions trusted and relevant. Collaborating locally shows your brand’s value beyond campus walls. 

·       Leaders must live their values. Authentic action from leadership reinforces mission and builds audience trust. 

·       Listening creates connection and understanding. Dialogue across differences strengthens both campus culture and brand perception. 

·       Every voice strengthens the institution. Inclusion fuels belonging, engagement, and advocacy among students and staff. 

·       Meaning drives student success and loyalty. When students see purpose in their education, they stay, succeed, and champion your story. 

 What’s really behind your web traffic? How can you tell if the clicks you’re counting are from future students or from bots inflating your metrics? And what does it take to turn raw numbers into insights you can actually act on? 

In this episode of Innovating Enrollment Success, Digital Analytics Manager Sam Hofman and Ad Ops Engineer Nathan Huff talk about how to separate real insights from digital noise, and why trustworthy data is essential for student recruitment and retention. 

What you’ll learn: 

• Good data is trusted and actionable, not just clean spreadsheets.
• Set metrics early with a measurement brief that defines success and allows for pivots.
• Compare platform and CRM data to avoid inflated conversion counts.
• Identify bot traffic—40–60% of hits could be non-human.
• Block invalid traffic with honeypots, IP filters, and ad verification.
• Assign a data steward to own your data strategy and guide smarter decisions.

When your data is done right, it doesn’t just track activity, it tells the real story of your audience. And in today’s enrollment climate, those insights can make all the difference. 

What makes an admitted student portal more than a checklist? How can it guide students from intent to enrollment? And what does it take to build a portal that actually works, for students and institutions? 

In this episode of Innovating Enrollment Success, we explore how admitted student portals can either support or sabotage enrollment goals. As institutions face rising melt rates, especially among first-gen and low-income students, these digital spaces must do more than display deadlines. They must foster connection, clarity, and confidence. 

Paskill Senior Account Manager Angela Wenner and Interactive Developer Suri Sahay break down what makes a portal effective and where most fall short. From personalized content and accessibility to backend strategy and tech limitations, this episode covers the collaboration and innovation required to keep students on the path to enrollment. 

Together, they examine how smart strategy and responsive tech turn static portals into dynamic recruitment tools that resonate with today’s students. 

What you’ll learn: 

• Why portals are a make-or-break moment for enrollment, especially during melt season
• The tech essentials behind a modern, mobile-friendly, accessible portal
• How to personalize the portal experience with dynamic data and relevant content
• Where institutions often miss the mark, and how to fix it
• How collaboration between strategy and development leads to stronger outcomes
• The power of community features, gamification, and AI chatbots in future-ready portals
• Why portal planning should start early, and what to prioritize right now

When a portal is done right, it doesn’t just inform students, it engages them.
And in today’s competitive landscape, that connection can make all the difference.

What makes a college logo not only inspire but last? How do you engage your campus community around it? And how do you know it’s time for a change?

In this episode of the Campus Spirit series, we explore how logos evolve from simple sketches into lasting symbols of pride and identity. A great college logo doesn’t just look good across multiple platforms, it sparks emotion, reflects culture, and stands up to decades of student experiences and institutional change.

Agency Marketing Director Cathy Donovan is joined by Paskill Founder and President Jim Paskill, Associate Creative Director Frank Delaney, and written reflections from Senior Graphic Designer and lllustrator Nick DiNucci, whose logos have shaped dozens of institutions across the country.

Together, they unpack what makes a logo resonate, and how the strongest ones are shaped by design, collaboration, strategy, and story.

What you’ll learn:

• What makes a college logo inspiring, and how that inspiration is designed
• How identity design adapts to campus culture and student expectations
• Why community engagement matters in logo creation and evolution
• How to balance legacy and freshness in a redesign
• Where logo redesigns can go off track, and how to recover
• The role of logos across recruitment and brand touchpoints
• Stories behind logos that stuck, and what made them work

When a logo is done right, it doesn’t just represent a school, it reflects a shared experience. The most powerful marks are built with purpose, shaped by community, and designed to last.

Check out the full Q&A with Nick DeNucci. 

How can colleges create emotional connections that last well beyond graduation?

In this latest episode of Innovating Enrollment Success, we kick off our special Campus Spirit series by exploring how brand experience shapes student engagement, loyalty, and long-term institutional success.

Paskill’s Associate Creative Director Frank Delaney joins Agency Marketing Director Cathy Donovan to discuss what higher ed can learn from one of the world’s most iconic consumer brands—Disney. From hospitality to apparel to campus life, this conversation reveals how consistency, storytelling, and intentional design can deepen student connection and enhance recruitment outcomes.

What you'll learn:

• The key elements that successful brands—across industries—have in common
• How to create anticipation and brand loyalty from the first admissions interaction
• Why identity and self-expression matter in student and alumni engagement
• What colleges can learn from hospitality in delivering personalized experiences
• How to ensure consistency across all brand touchpoints, from website to walk-on
• The role of storytelling in building emotional ties with prospective students
• A simple, high-impact way to elevate brand experience today

Learn more about Paskill’s approach to brand, creative, and messaging.

How can institutions successfully turn admits into enrollees during yield season? 

In this latest episode of Innovating Enrollment Success, we explore the most effective recruiting strategies and marketing tactics institutions are using to make meaningful connections with students and families.

Hillsdale College’s Assistant Director of Admissions Brennan Nokelby shares insights on personalizing outreach, addressing student concerns, and the strategies helping his team convert admits into enrolled students. 

Paskill’s VP of Consulting and Research Dave Black provides a broader perspective on the trends and data institutions should be tracking to optimize yield strategies. 

What you'll learn:

• The biggest surprises in yield season each year
• The top challenges private institutions face in converting admits
• How personalized outreach improves engagement
• The role of marketing in supporting admissions efforts 
• Addressing student and family concerns before they derail decisions
• Creating a sense of belonging before students arrive on campus
• Real-time data tracking and last-minute strategies to increase enrollment 

Learn more about Paskill's Admissions Workshops.

How does a student’s sense of belonging impact retention? And what can institutions do to foster it?

In the latest episode of the Innovating Enrollment Success Podcast, we dive into these questions with Katrina Noelle, president of KNow Research, who led a groundbreaking study with San Francisco State University. The research explores how Latinx students’ sense of belonging, engagement, and self-confidence influence retention efforts—offering valuable insights for institutions looking to improve student success.

What You’ll Learn:

• Why KNow Research partnered with SFSU on this project
• How the study captured the authentic experiences of Latinx students
• The methodologies used to explore belonging and engagement
• Key insights on self-confidence, student success, and retention
• What institutions can learn and apply from this research

Connect with Katrina on LinkedIn and ask for her ‘10 Ways to Build Belonging’ one-sheeter.

At Paskill, we know that first-gen students often face unique barriers to belonging—starting with the digital experience. Our First-Gen Student Web Audit helps institutions assess whether their website truly serves and supports first-gen students, ensuring they can find the information and resources they need.

Want to strengthen belonging at your institution? Let’s talk. Paskill is here to help higher ed institutions create meaningful connections and better outcomes.

Learn more about the First-Gen Student Web Audit.

How can campus events create powerful moments that connect, inspire, and reinforce your institution’s brand? Expectations for meaningful experiences have never been higher, and today’s audiences—from Gen Z students to alumni—demand events that feel personal, engaging, and transformative.

In our latest Innovating Enrollment Success episode, we explore how higher ed institutions can rise to the challenge by delivering brand experiences that matter.

Join seasoned events professionals Stevie Henderson and Jeffrey Haskett as they share:

• Ways to craft emotionally engaging experiences that resonate with audiences of all ages.
• The must-have elements of successful events, from open houses to commencement ceremonies.
• Innovative approaches to creating impactful events, even when working with limited budgets.

Stevie and Jeffrey bring decades of expertise from corporate, sports, and higher ed event planning, including projects for Gettysburg College’s Summit for the Future and dynamic new school year kickoffs. They offer actionable insights on what makes events memorable, how to deliver on rising expectations, and why experiences are crucial to building brand affinity.

The college search process can be overwhelming, with students facing thousands of options to find the right fit. Enter Loper—an innovative app reshaping how students, counselors, and colleges connect.

In this episode, Sam Bernstein, Loper’s co-founder, shares how the app is transforming the enrollment journey:

• Simplifying the search process to help students confidently discover their next educational step.
• Evolving the enrollment funnel and its impact on higher ed marketing.
• Empowering counselors with a free web portal to better guide their students.
• Supporting colleges and universities with data-driven tools to engage prospective students more effectively.
• The story behind the name Loper and its vision for higher education’s future.