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Future of Corporate Communications: The Evolving Role of Comms Professionals with Gary Sheffer, Sandra R. Frazier Professor of Public Relations at Boston University
The day-to-day responsibilities for corporate communicators have changed drastically over the last few years as those occupying the role move from a functional to strategic partner, a shift that has only been accelerated by the pandemic. This week, Jim O’Leary, U.S. Chief Operating Officer & Corporate Affairs Practice Chair, and Gary Sheffer, Professor of Public Relations at Boston University, talk about Edelman’s new report “The Future of Corporate Communications” and how societal issues and the stakeholder economy are changing the communications agenda.
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By Edelman
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The day-to-day responsibilities for corporate communicators have changed drastically over the last few years as those occupying the role move from a functional to strategic partner, a shift that has only been accelerated by the pandemic. This week, Jim O’Leary, U.S. Chief Operating Officer & Corporate Affairs Practice Chair, and Gary Sheffer, Professor of Public Relations at Boston University, talk about Edelman’s new report “The Future of Corporate Communications” and how societal issues and the stakeholder economy are changing the communications agenda.