The TrustCast: An Edelman Podcast

Thank you to all of The TrustCast listeners for tuning into a year of trustworthy conversations. In the New Year, we are relaunching under a new name: The TrustMakers, an Edelman podcast in partnership with Advertising Week. You can find us at https://advertisingweek.com/podcast-thetrustmakers/ or by searching "The TrustMakers" wherever you listen to podcasts. Be sure to check out the first episode on January 7, and in the meantime, we wish you a happy holiday season!

In recent weeks, we have explored the growing expectations for business leaders to take a more ambitious, vocal role in society in the context of employee engagement. This week, we dig deeper on this topic by zeroing in on businesses’ most important stakeholder – the employee. Caroline Atherton, Chief Talent Officer at HPE, speaks with Alissa Schepisi, Edelman EVP and Employee Experience Practice Group Head, about the changing employee value proposition, new talent attraction and retention strategies, and how to better engage your employees in 2022.

This past year has brought new investor expectations on ESG, climate change, shareholder activism, and more. To further understand this, Edelman released new research about the issues that are shaping global investment criteria and the ways in which companies can build trust with the investment community. This week, Lex Suvanto, Managing Partner & CEO of Edelman Financial Communications and John Hoeppner, Head of U.S. Stewardship and Sustainable Investments at Legal & General Investment Management America, Inc. discuss our latest research, the need for companies to make ambitious commitments, and company culture.

The employee-employer relationship has evolved in many news ways. To further understand this dynamic, Edelman’s Employee Experience team released new research that dives into the new role of the belief-driven employee and their expectations on business. To discuss this, Alissa Schepisi, EVP and our Employee Experience Practice Group Head and Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM talk employee incentives, workplace activism and the future of work.

In this week’s episode, we hear from Steve Rubel, our Chief Media Ecologist and Lulu Cheng Meservey, Vice President of Communications at Substack, about about Substack as a platform and the various roles it plays for publishers, readers and creatives alike.

In this week’s episode, Dr. Claire Boogaard, an affiliate faculty member of the Child Health Advocacy Institute and a clinical pediatrician at the Children’s National Children’s Health Center at THEARC joins Kevin Johnson, VP on our Washington, D.C. Crisis & Risk practice to discuss how the Delta variant is impacting children and families, especially as students return to the classroom.

The day-to-day responsibilities for corporate communicators have changed drastically over the last few years as those occupying the role move from a functional to strategic partner, a shift that has only been accelerated by the pandemic. This week, Jim O’Leary, U.S. Chief Operating Officer & Corporate Affairs Practice Chair, and Gary Sheffer, Professor of Public Relations at Boston University, talk about Edelman’s new report “The Future of Corporate Communications” and how societal issues and the stakeholder economy are changing the communications agenda.

We’re kicking off Hispanic Heritage Month by unpacking the topics and trends that are really driving Hispanic culture and identity in 2021 and beyond. This week, Yocasta Shames, Senior Vice President of our Brand and Multicultural Communications practice talks with Thatiana Diaz, Editor in Chief of Remezcla about the different identities within the Latinx community, how brands can grow their Latinx audience, and how everyone can connect with Hispanic Heritage Month.

This week, we’re revisiting an important conversation on the racism that faces communities of color within America’s financial system. Some of the discriminatory dynamics may not be surprising, but we must still work to eradicate their long-term impacts on financial outcomes. Edelman’s EVP and Head of Multicultural Communications Jackeline Stewart talks with Raymone Jackson, Global Head of Diversity, Equity, and Inclusion at T. Rowe Price, about ways to foster a culture of inclusion and belonging within the financial services industry.

Reliable information is increasingly hard to come by as disinformation finds new platforms and users to support its spread. Not only does this impact how we move forward as a society, but it also affects brand safety. This week, Patrick Hillman, Global Head of Innovation for our Crisis & Risk practice and Caitlin Rush, Global Head of Brandy Safety Strategy at Twitter, discuss the mediums and topics most prone to disinformation and what brands can do to proactively combat these threats.