Welcome to The TrustCast, An Edelman Podcast. For the past 20 years, we've been studying trust, and how businesses, brands, governments, NGOs and the media build and maintain trust. We've always believed that trust is the ultimate currency in relationships.

But in this current environment, it's a tough sell. We're living through a period where trust has dropped like, well, a rock. But what's happening, and how did we get there?

That's why we're excited to launch The TrustCast, a weekly half hour show where we'll speak to executives, researchers, elected officials and media luminaries to discuss the void of trust that we are living through and how we're going to  get through this.

So please subscribe to this podcast wherever you get your podcasts, and look for our first episode, dropping January 29th.