Future of Marketing

Eric Singer joins us from sonic branding company Coupe Studios Music + Sound Design. Coupe also produced this special episode for Future of Marketing with sound designer Taylor Marvin adding unique sound design and other sonic sweetening. 

Learn more about Coupe Studios, and their work on podcasts, advertising, and film at coupestudios.com

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Perspectives is a podcast series by Future of Marketing, which uncovers routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe.

Christian Brown is a Founding Member and CMO of Glewee. In his words, he shares:

Read the transcript here. 

S. David Ramirez is the Senior Marketing Manager at TINT – and board member for the International Festivals and Events Association (IFEA). 

He writes and speaks about marketing and event management, and recently presented at Adweek's Social Media Week. 

In his words, he shares:

Read the transcript here.

Jason Bradwell is a podcast host for B2B Better. He is a full-time B2B marketing director with over a decade of experience and writes a fantastic weekly newsletter called B2B Bite.

In his words, he shares:

Read the transcript here. 

Brayden Cohen leads Social Media and Employee Advocacy for Hootsuite.

In his words, he shares:

Read the transcript here. 

Vivien Garnès is Co-founder and Co-CEO of Upfluence, an influencer marketing platform for eCommerce & Social Commerce brands.

In his words, he shares:

Read the transcript here. 

Alicia Esposito is the VP of Content at Retail Touchpoints and Host of the podcast, Retail Remix. In her words, she shares:

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Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe.

EDITOR’S NOTE: Aleksandra Kuzmanovic is the Social Media Manager at the World Health Organization (WHO) – where they direct international health within the United Nations system and lead partners in global health responses across 193 countries.

In her words, she shares her experience managing social media for WHO, scaling content with limited resources, and her hopes for the future of marketing. Read the transcript here. 

Neal Schaffer is a digital marketing consultant, author, and speaker. He teaches businesses around the world how to transform their sales and marketing – and helps them develop strategies across social media, marketing, influencer marketing, and more.

He also speaks Japanese and Mandarin, authored three books on social media, and hosts his own podcast where he presents his views on all things social and digital.

In his word, Neal shares a glimpse into his inspiring career, why brands should blend user-generated content into their strategies, and the importance of R&D and taking action. 

It can be sad to see a podcast season draw to a close. But when you focus on translating a season of learnings and insights into bite-sized, actionable steps to drive impact in the year ahead, it can become something to eagerly anticipate.

For the finale of season one, host Sue Frech brought together members of her Vesta team to dish on the highlights of the season. With over 30 years of collective community marketing experience, Cathy Courtney, Vice President of Marketing, Mary Gilbert, Director, Business Development, and Jordan Ben, Brand and Marketing Strategist, identified key takeaways and shared how to translate all of the Community Powered Marketing podcast inspiration into impactful next steps. 

You’ll hear which episodes and guests challenged the panel members to think differently and what they took away from them. 

You’ll learn some of the ways community marketing is helping marketers face emerging challenges and actionable tips that you can use in 2022.

You’ll discover some of the brands whose initiatives and ideas are inspiring the panel as we move into the new year, including Drunk Elephant, Yumi, Little Spoon, Liquid IV, and Olly.

And you’ll be inspired to craft 2022 brand resolutions to harness the power of advocacy, insights, and engagement through community marketing.

Join Sue and her team as they discuss the lessons, inspirations, and insights they've taken from this season.

Enjoy!

What You’ll Learn in this Show:

• Which podcast episodes of the season spoke to each of the panel members, and the “aha” moments they took away from them.
• Unique community marketing insights from the panel and actionable tips that you can use in 2022.
• The marketing resolutions this season’s guests have inspired for our panelists. 
• The industries and brands that our panelists think are primed to benefit from community marketing. 
• And so much more...

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